In my current role, I serve as the Head of IBS Dehradun, a prestigious constituent of ICFAI University Dehradun. The management school offers a range of programs, including postgraduate (MBA) and undergraduate (BBA, BBA-FIA, and B.Com Hons) degrees, catering to the diverse aspirations of future business leaders.Leading a team of dynamic and competent colleagues, my work focuses on fostering a transformative learning environment where students gain industry-relevant skills, global… Show more In my current role, I serve as the Head of IBS Dehradun, a prestigious constituent of ICFAI University Dehradun. The management school offers a range of programs, including postgraduate (MBA) and undergraduate (BBA, BBA-FIA, and B.Com Hons) degrees, catering to the diverse aspirations of future business leaders.Leading a team of dynamic and competent colleagues, my work focuses on fostering a transformative learning environment where students gain industry-relevant skills, global exposure, and a holistic educational experience. My responsibilities encompass strategic oversight of academic and operational excellence, including compliance with regulatory standards, policy development, and day-to-day management of the school.Beyond administrative duties, I am deeply engaged in teaching, research, and consulting, which allows me to stay connected with the latest industry and academic trends. Additionally, I actively contribute to networking initiatives, strengthening collaborations with industry partners, alumni, and academic peers to create opportunities for the students and the institution. My goal is to ensure that IBS Dehradun continues to uphold its reputation as a center of excellence, preparing students to excel in their careers and contribute meaningfully to society. Show less

I taught and trained post-graduate management students and management executives. My specialized area of teaching, research and training included Digital Marketing, Analytics, Marketing Technology, Advertising (IMC), Brand Management, Customer Relationship Management, and Marketing Research. My philosophy to bringing theory and practice into action, by making students realize strategic changes across the business world and the skill-set and knowledge required to spearhead their carrier was… Show more I taught and trained post-graduate management students and management executives. My specialized area of teaching, research and training included Digital Marketing, Analytics, Marketing Technology, Advertising (IMC), Brand Management, Customer Relationship Management, and Marketing Research. My philosophy to bringing theory and practice into action, by making students realize strategic changes across the business world and the skill-set and knowledge required to spearhead their carrier was appreciated.I have consulted with many SMEs and conducted several MDP and Training Sessions for Middle & Top Management Executives in the area of Digital Marketing & CRM. Show less

Created a "Digital Marketing Skill Assessment Tool" as a Consultant.

I am actively involved in consulting and developing strategic marketing initiatives, with a primary focus on Digital Marketing, Analytics, Customer Relationship Management (CRM), and Loyalty Programs. My client portfolio includes prominent organizations such as Ashiana Homes (India), DBS Bank (Singapore), Asia School of Business (Malaysia), Webe-Telekom Malaysia (Malaysia), Ajinomoto (Malaysia), and several SMEs across diverse industries.The scope of my work entails crafting… Show more I am actively involved in consulting and developing strategic marketing initiatives, with a primary focus on Digital Marketing, Analytics, Customer Relationship Management (CRM), and Loyalty Programs. My client portfolio includes prominent organizations such as Ashiana Homes (India), DBS Bank (Singapore), Asia School of Business (Malaysia), Webe-Telekom Malaysia (Malaysia), Ajinomoto (Malaysia), and several SMEs across diverse industries.The scope of my work entails crafting comprehensive digital marketing strategies tailored to enhance brand visibility and engagement across multiple channels. I have led initiatives on marketing automation, leveraging data analytics to optimize customer journeys and improve campaign effectiveness. Additionally, I have spearheaded the restructuring and enhancement of loyalty programs by conducting in-depth data analysis and developing innovative frameworks to boost customer retention and satisfaction.Working on these projects has required strategic thinking, effective team leadership, and the ability to deliver results under tight deadlines. My role often involves coordinating with cross-functional teams, collaborating with stakeholders across regions, and managing international travel to ensure seamless project execution. Beyond client work, I have contributed to thought leadership by authoring several white papers and industry reports, offering insights into emerging trends and best practices in digital marketing and customer engagement. This multifaceted role allows me to combine analytical expertise, creativity, and executional precision to drive impactful results for my clients. Show less

Provide inputs to enhance online presence of various clients. Design & Implement sustainable online campaigns and promotions which ensure enhanced revenue streams and profits.

My research includes, word-of-mouth communication, social media advertising, advertising effectiveness, joint media information processing, consumer decision making processes and consumer skepticism towards marketing & advertising. I am well versed with experimental & survey based research.

Was handling account of MoserBaer, CrownePlaza (Gurgaon), and Tuborg Beer (Carlsberg Breweries). Also did one time projects for Apollo Tires and Mercedes Benz.

Executed strategies to increase sales of Dabur Vatika Shampoo. Understood FMCG Distribution and Promotional Strategies, in Kolkata and Chandigarh. Was instrumental in collaborating with Dabur Parivaar Outlets and ensuring visual merchandising is done aptly.

Was instrumental in launching "Hero Honda Passport Program" in tri-city. Revenue generation by achieving sales target.