📄Profile SummaryResults-driven business marketing analytics professional with over 3 years of experience in performance marketing, handling e-commerce platforms & marketplaces (including quick commerce), insights generation, and product management. Adept at delivering actionable insights and driving strategic data-informed decisions. Proficient in market research, consumer insights, and data visualization.🚀 My JourneyMy journey from computer science to business marketing analytics has been fueled by a passion for data-driven decision-making and strategic marketing. I've honed my skills in analyzing market trends, optimizing campaigns, and generating insights that translate into tangible business outcomes. My experience spans various domains, including e-commerce, quick commerce, and luxury brands.🔑 Key Focus AreasMy key focus areas include marketing campaign management, consumer insights & segmentation, digital marketing optimization, brand strategy development, cross-functional collaboration, and CRM systems expertise. I excel in designing and managing high-impact marketing campaigns and developing strategies to enhance brand recognition and market share.📈 AchievementsI have improved campaign effectiveness by 35%, led a team to generate a monthly revenue of 17cr, and increased ROI on ad spend by 50%. 🌟 VisionMy vision is to continue leveraging data and insights to drive strategic marketing decisions that propel businesses forward. I aim to explore innovative ways to enhance consumer engagement, optimize marketing strategies, and deliver exceptional value to stakeholders.🌐 Join Me on this JourneyI am always looking to connect with professionals who share a passion for marketing analytics and data-driven decision-making. Let's collaborate to create impactful marketing strategies and achieve remarkable business success. Connect with me to embark on this exciting journey together!
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Growth And Marketing ManagerOhi Aug 2024 - Nov 2024Jaipur -
Marketing AnalystMinimalist Aug 2023 - Jun 2024IndiaSpearheaded e-commerce growth strategies for major online marketplaces, significantly boosting ROI and market penetration.Developed innovative growth hacks to drive user growth, optimizing revenue and profitability through strategic operations and resource management.Collaborated with cross-functional teams to create impactful brand campaigns and maintain brand consistency across channels.Analyzed user journeys to provide actionable insights, conducting A/B testing to enhance traffic and funnel performance. -
Junior Capabilities & Insights Analytics AnalystMckinsey & Company Aug 2021 - Dec 2022Gurugram, Haryana, IndiaLed a global team to identify two key customer segments for a US-based services company using consumer segmentation.Forecasted sales profitability for a new product through brand equity analysis.Identified bottlenecks for an F&B client using a five-step branding analysis, including funnel and brand equity assessments.Boosted market value by 10% for a niche client through factor analysis and statistical modeling.Delivered data-driven reports and recommendations for an internal project in collaboration with multi-functional teams.Conducted research and analysis to help luxury brands sustain market margins of 10-15% during and after the COVID-19 recession, with experience in designing questionnaires and conducting soft and full launches. -
It AnalystEmirates Hospitals Group Jan 2021 - Jul 2021Dubai, United Arab Emirates• Part of onboarding and off boarding process in IT Infrastructure team• Helping team in preparing SOPs • Fine tuning of AD users structure.An overview research for the below topics: • Active Directory basics and how it helps an organization to centrally manage users, computers and servers• DNS configuration and how it plays a critical role in the overall Internet infrastructure• Basic audit and security group policy settings for preventing security breaches• The most significant security concerns related to email security• Evaluation/comparison of three email security tools -
Student Placement CoordinatorBits Pilani Dubai Feb 2020 - Nov 2020 -
Application DeveloperCimpress India Jun 2019 - Jul 2019Mumbai, IndiaUnderstood the functionality of Amazon Web Service.Using Lambda function, we are creating a skill where we worked on the six user cases given to us to complete for the CimCom team.Successful in achieving the functionality of all the use cases.Presented the complete functionality and demonstrated the application developed in both static as well as dynamic flow.
Rishika Bansal Education Details
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Computer Science
Frequently Asked Questions about Rishika Bansal
What is Rishika Bansal's role at the current company?
Rishika Bansal's current role is Ex- Minimalist | Ex- McKinsey | IIIT Bangalore | BITS Pilani.
What schools did Rishika Bansal attend?
Rishika Bansal attended Birla Institute Of Technology And Science, Pilani, International Institute Of Information Technology Bangalore.
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Rishika Bansal
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RISHIKA BANSAL
Graduate Analyst @ Barclays | Java, Sql , Python , Openshift , Docker Network Automation , Elk And Project ManagementDehradun1barclays.com -
RISHIKA BANSAL
Business Management | Digital Marketing Enthusiast | Design & Creativity | StrategistDelhi, India
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