Led the development and execution of marketing campaigns for ZEE5 across push notifications, emails, in-app messages, web pop-ups, banners, and videos.Managed campaigns for ZEE5's 7 aggregator partners, including major platforms like EPIC ON, Chaupal, and Simply South.Planned and managed marketing calendars, aligning campaigns with customer engagement goals.Created and communicated briefs for content, copy, and design teams, ensuring smooth and timely execution.Introduced innovative engagement tactics, such as sticky push notifications, dynamic emails, and Google annotations, resulting in higher user interaction.Designed and optimized user journeys on CleverTap, leveraging past behavior and real-time actions to drive personalized engagement.Conducted data analysis to inform decisions, improve campaign performance, and drive optimization strategies.Crafted creative copies for push notifications and emails that consistently uplifted click-through rates (CTR), boosting engagement and retention.