Marketing Manager
Ash Kumar
London, United Kingdom
ResponsibilitiesProducing quarterly marketing calendars for UK & North AmericaCampaign management utilising varied media channels to maximise sales revenue and brand awareness of new products including online, print, TV.Research and new product development of product range Identifying new brand opportunities within the market by detailed market, data base and competitor analysisManaging all 3rd party agencies for all international PRProject management of continued B2B events such as Swarovski runway show, Aveda Masterjam events and international £m weddings International events/trade shows for brand/product promotion Expanding brand/product awareness with international workshops and training sales reps in the USA, Asia, EMEADaily social media feed and CRM management - including Facebook, Twitter, Wordpress, Mail chimpContent management of website including copywriting - editing images, creating promotional banners. AchievementsLaunch and marketed 12 new products including collaborations with B2B brandsSuccessfully created and managed structured and profitable online/offline marketing campaigns with budgets of £120k per annumSuccessful expansion of brand within Europe and North America within 18 monthsConceptualising and managing a successful 24 month collaboration with Thornton's chocolate on a new range of products aimed at South Asian consumers Successfully managed B2B collaborations with commercial brands including Thornton’s Chocolates, Swarovski Crystals, MAC cosmetics and Estee Lauder brands (Aveda & Bobbi Brown)Line management responsibility for two members of staff and additional management of project teams (up to ten) internationallyOrganising and managing eight successful international training workshops in Europe, North America and Asia