Campaign Manager - Digital Communications
CurrentAs a Digital Campaigns Manager, I am responsible for day to day analysis and optimisation of the digital campaigns for Live Chats, SMS and other digital communications channels. BOT design and maintenance on the website. Other responsibilities include: Design new BOTs - Monitor, identify, implement optimisation of existing and new chat bots for maximum customer satisfaction (i.e. bot c-sat results, containment) Advanced stakeholder engagement and management including the development and running of Executive level meetings for Finance and Services divisions Develop and Implement business strategy within the services divisions including Digital portfolio strategies. Responsible for handling some of the forecasting decisions made for customer service. Directly contribute to the Leadership Team’s effectiveness through proactive engagement, collaboration, negotiation, and alignment with peers. Design a reporting framework from analysing various data sources available. Deliver reporting and insights which constructively drives ownership, accountability, discussion and focus from ‘issue/analysis’ to ‘action’. Advanced level data management and coding within SAS Enterprise guide.