Rishin Chatterjee, Mba, Wset 2 Email & Phone Number

Oakville, Ontario, Canada

Vancouver, British Columbia, Canada

Handling National business responsibilities for three major portfolios - Pernod Ricard (Poland), Heineken Independent Brands & Spirit France Diffusion.

Burnaby, British Columbia, Canada

• Partnered the sales team in achieving record sales numbers for the Sazerac portfolio in BC for 2 years.
• Implemented a robust annual retail activation plan for the key Sazerac brands like Fireball, Buffalo Trace and Southern Comfort, including post program assessments.
• Successfully pursued the BCLS for the launch of products like Red Tassel 1.75L & Dr. McGillicuddy’s Mentholmint and placement of Fireball 6 pack push up dispensers.
• Regular planning and ordering of local POS to ensure strategic fit with the program objectives. Also executed the 50ml value add plant on-pack planning and forecasting.
• Developed and executed the first ever consumer activation for Fireball in BCLS retail in May 2021 resulting in 27% growth month on month
• Conducted wide scale activations under the ReIgnite Fireball banner in top OP outlets in BC.

Calgary

• Planned and executed effective customer marketing programs.
• Successfully executed national activation programs for all major BCI brands
• Successfully launched Bacardi Spiced Rum in second half of 2019.
• Created a new 2020 tasting strategy for retail and tradeshow samplings through a clear “Right Brands. Right Places. Right Assets” fit planning
• Have effectively customized strategies & programs into key customer programs for 2020 & 2021.
• Optimised POS material requirement through tactical creative adaptations and better quantity planning

Calgary, Alberta, Canada

• Grew in customer base by over 240% marketing campaigns administered via Google display advertising, Facebook Ads and email marketing
• Effected a 200% increase in revenue via strategic marketing decisions and tactical social media promotions
• Delivered a seamless digital marketing execution through use of Google AdWords, Facebook Ads Manager, Sendgrid, One Signal and Adobe Creative Suite
• Established the company’s presence in Calgary through detailed planning and phase-wise execution of marketing and operational plans

Kolkata Area, India

• Achieved record breaking revenue for the brands Concreto, PSC and Infracem (CAD 15Mn+) through development and execution of integrated marketing campaigns.
• Optimised media buying (costs and medium) across television, print and outdoor to significantly increase brand reach and ‘opportunity to see’ matrices.
• Pioneered the used of digital marketing for the construction industry to create a vast pool of product evangelists across the country
• Executed on ground marketing campaigns at points of sale resulting in increase of Brand Equity Index scores by more than 40%
• Was responsible for executing 2 national award-winning brand marketing campaigns
• Created outstanding international customer experiences and reward programs

Kolkata, West Bengal

• (Company later named as Nuvoco Vistas Corp Ltd)
• Achieved record breaking revenue for the brands Concreto, PSC and Infracem (CAD 15Mn+) through development and execution of integrated marketing campaigns.
• Optimised media buying (costs and medium) across television, print and outdoor to significantly increase brand reach and ‘opportunity to see’ matrices.
• Pioneered the used of digital marketing for the construction industry to create a vast pool of product evangelists across the country
• Executed on ground marketing campaigns at points of sale resulting in increase of Brand Equity Index scores by more than 40%
• Was responsible for executing 2 national award-winning brand marketing campaigns

Gurgaon, India

• Planned and implemented effective sales promotions based on consumer behaviour mapping, resulting in Bacardi and Breezer establishing a robust market presence in India
• Hosted a record number of Bacardi experience events at premium on-premise resulting in significant increase in brand awareness and trials
• Designed and executed visual signage for off premise and on-premise display
• Coordinated with the brand teams to create top class festive promotion packs for Bacardi Superior, Dewar’s and Eristoff
• Helped the sales team achieve periodic sales and revenue targets through tactical implementation of customer promotions, especially in off premise outlets
• Rolled out the Bacardi Commercial Way in India - one of the 5 markets selected worldwide.

• Achieved number 3 rank in circulation for The Telegraph in the years 2009 and 2010
• Developed a readership development program by targeting newer segments like students, youth and travel customers
• Launched The Telegraph in 3 new provinces which led to circulation increase by almost 15%
• Used research results effectively to significantly alter the product offering which resulted in a positive impact on readership by 11%

• Established Fosters’ as the key beer of choice in premium on-premise outlets in 3 provinces
• Ensured SAB Miller market share was the highest in the key accounts universe of AP province

Mba, Marketing, Human Resources

Activities and Societies: President - Marketing Club In Charge - Quiz ClubFirst Rank - 4th Trimester, Overall 13th in Program

B.A.Hons, Hotel Management

Activities and Societies: Vice Captain - Cricket TeamOverall 5th in Program

Isc, Science

Activities and Societies: National Champion - Bournvita Quiz Contest