Understand clients' business goals, develop bespoke Amazon PPC strategies and translate goals into executable action plan.Build amazon PPC campaigns from the ground up, including master keyword research, market gap analysis, competitive landscape analysis, account set-up, SEO optimized listing creation, images, A+ content developmentManaging Amazon Ad campaigns, Ad groups, Ads, keywords, bids, organic ranking and budgets for multiple accountsTracking, analyzing and presenting a comprehensive report on campaign performance and KPIs such as weekly ad spend, sessions, CTR, CVR, CPS, CPA, % Organic Sales, ROAS, TACoS and ROI. Provide recommendations and improve performance of PPC campaigns utilizing the allocated ad budgetIndentify good converting search terms, review cost benefit analysis, monitor and work towards improving organic rank positions through exact match, TOS campaignsEffective ad budget allocation and utilization between ranking and discovery campaignsAudit historical campaign, analyze search term reports and identify drivers for improving ROI. Control wasted ad spend by periodically reviewing and negative non performing keywords using bulk operations Optimize bids, placements, ratings and A/B test listing content, price, and creative’s to improve campaign performance. Stay updated with pay per click best practices, industry trends as well as the evolving Amazon advertisement platformImprove revenue and sales performance by striking a balance between growth and profitability. Develop optimization strategies that increase organic keyword/search term results rankings.

Contact over 100s of suppliers for each product to obtain price quotations that are within the target price (Gross margins > 35%), ensuring that quality standards are never compromised. Having expertise on Alibaba, 1688.com, IndiaMart and other websites to get the best deal. Understand the requirements from product research team, and fulfill sourcing objectives. Ensure that cost saving is achieved along with the quality standards being met. Also ensure that all the contracts with the supplier are carried forward for future too. Create shipment plans of multiple different products to Amazon or the 3PL warehouse. Maintain 90 days of inventory or more depending on the product sales velocity and place timely. Manage return orders to customers, provide them with an exchange order and respond to their queries.Work on various optimize packaging to minimize cost, improve margins and provide better customer service to our customers. Working with the inspection companies to carry out inspections, and share a report ensuring that all quality checks are being met before delivering the product. Guide suppliers on all the key labeling/certification aspects. Maintain and update shipping trackers.In close contact with the freight forwarders and all the well reputed shipping companies that carry out shipping services to USA, Canada, Europe & Australia ensuring that they provide the best rate compared to all other companies and also carry out a smooth shipping process, picking up goods from the supplier warehouse, generating shipping invoices on a timely manner and avoid delays. Managed product sourcing and shipping invoices for more than 50 products, ensuring that all re-orders are placed on timely manner, to avoid getting out of stock. Collaborate with external 3PL services for inventory storage and ensure timely replenishments, using 3PL central software.