Joined as Assistant Marketing Manager and promoted to Marketing Manager.I was responsible for developing and executing the Strategic Marketing Plans for Emrill (brands include: Emrill Services, Emrill Energy and MPLUS+) to ensure consistency in communications and visibility across the different audiences. Specific duties include: > Develop, roll out and execute marketing and communication plans > Maintain credibility and visibility in the marketplace through effective communication strategy > Develop and monitor marketing budget and investment requirements on a periodic basis > Establish deployment systems for branding guidelines and changes in the brand identify > Identify and engage with external agencies and marketing specialists to deliver Emrill's overall strategic marketing plans for the various business divisions > Compile and analyse market intelligence to identify growth opportunities > Manage internal corporate communications to deliver consistent message on Emrill brand values and to ensure that all communications, brand guidelines and quality standards are maintained > Assist the Welfare and HR Team in development of CSR programmes and initiatives for Emrill > Establish systems for KPIs to measure and report performance

As a Sr. Manager at INP-H, I have been able to enhance my team management, leadership, presentation and technical skills. The challenges in this job have also helped me understand and ace importance of people management skills, convergent thinking abilities and build up Client/business relationships.Specific duties include:> Leading the BTL team from brief to execution for Panasonic (Brand) for MENA region > Marketing budget establishment and variance analysis > Monitoring and reporting on brand performance and growth > Analysing and reporting Return on Investment (ROI) for distributor support programs (event, promotions, launches, stock clearance, sales, effectiveness of each media) > Establishing distributor identification and selection campaign > Established temporary customer service centre for Panasonic. Monitoring performance of call centre staff to ensure timely issue resolution and adherence to agreed SLAs

Joined as Account Executive and promoted to Account Manager.During my tenure in BEI as Account Manager, I have been able to enhance my leadership and presentation skills. The challenges in this job have also help me acquire creative evaluation, convergent thinking abilities and build up Client/business relationships. Job responsibilities involved project managing a range of advertising campaigns from brief to execution for a wide array of leading Clients specifically Suns & Sand Sports, Chevrolet, GMC, Nokia - BTL activities/promotions, Al Ain Private Centre for Care & Rehabilitation (NGO) for fund raising campaign, Sharjah Islamic Bank, Telecommunications Regulatory Authority, Autocity, Raffles Dubai, Anantara.

I was responsible for obtaining understanding of clients advertising objective, delivering quality work aligned to client's advertising objective and then communicating it to the creative and marketing service groups. I also assisted Creative & Marketing Department in evaluating and scheduling media alternatives, acquiring competitive media rates and market research (analysing markets, consumers and products). Portfolio of Clients include: Grand Stores (dealer for global brands such as Nikon, Fujifilm, Sandisk, Packard Bell, etc); SNTTA; Sparkle Jewelers, Babyshop.