Rishi Singh Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

■ Leading marketing efforts for YouTube Ads in Canada■ Led strategy, planning and execution of Brandcast Canada, a tentpole moment to land YouTube's Ads narrative with key advertisers.■ Launched a virtual event for advertisers and agencies to improve consideration for YouTube as a connected TV platform for advertisers to reach users on the biggest screen in the house

Gurugram, Haryana, India

■ Managed YouTube's user and KOF (key opinion formers) brand efforts in India■ Launched YouTube Impact Report program in India, a key brand marketing initiative, to improve perception towards the YouTube brand■ Launched YouTube’s brand campaigns across owned, paid & earned channels■ Collaborated with global stakeholders to improve targeting of the user brand health survey, leading to a more accurate picture of YouTube’s user brand health in India.

Gurugram, Haryana, India

■ Managed marketing efforts for India's first live-streamed YouTube Originals show, Straight Up Punjab■ Collaborated with product teams to launch UPI as a form of payment and non-recurring plans for YouTube Premium■ Led creative development, media planning and measurement for YouTube Premium marketing campaigns■ Supported the launch of YouTube Shorts in India, through scaled communications to creators

Hyderabad Area, India

■ Managed online marketing spends, worth $25M/quarter, for major Banking and Insurance clients in Australia■ Analysed industry wide data and provide insights to uncover opportunities for clients to invest■ Assisted clients with media planning based on their marketing goals and past performance, thus influencing their overall marketing strategy■ Drove execution for the clients’ digital media campaigns by liaising with the various internal teams and agencies.■ Tracked performance via custom dashboards and collated campaign data to present back as part of the Quarterly Business Review.

Sri Lanka & Gurgaon

Summer Project : Distribution Network Expansion for Mars chocolates in Sri Lanka ✪ Scope Management ■ Conducted competitive landscape analysis in modern & traditional trade for Delhi & Gurgaon markets ■ Identified scope & market opportunity by conducting retail landscape analysis of Sri Lankan markets ■ Drafted competitor analysis report to study product offerings and price points of competitors ✪ Business Development ■ Devised a trade promotion scheme to incentivise the retailers to increase the order quantity ■ Developed a SOP for placement of products and promotional material inside the retail stores ■ Created an incentive scheme for sales representatives to encourage opening of new outlets ■ Created a tracking mechanism to check correct placement of products and point of sale merchandising ✪ Creative ■ Designed a sales package to standardise the opening sales call for generating new leads ■ Designed product detailer detailing different SKUs & current incentive schemes for retailers & salesforce ■ Designed point of sale merchandising (POSM) material to optimise cost and longevity of material

Chandigarh Area, India

◘ Collected marketing intelligence to generate ideas for product development◘ Devised marketing strategy for courses & designed marketing material◘ Organised seminars and quizzes for college students to promote MBA courses◘ As workshop planner, conceptualised and executed workshops for 100+ students

Chandigarh Area, India

▬ Mobile Wallet ▬■ Led a team of 5 to develop a payment system to facilitate quick & secure payment■ Created ingenious mechanisms to process automated wireless transactions ensuring security■ Developed detailed plan and divided responsibilities amongst group members■ Procured raw materials and hardware at competitive prices, thus reducing cost by 60%▬ Automated Parking Systems ▬■ Created automated systems aiding in reduction of time required for parking in a mall by 40%■ Surveyed the market extensively to improve upon the mistakes of the previous project■ Directed product development and marketing strategy divisions with a focus on B2B marketing■ Negotiated contract prices and other contract details with parking owners in malls

■ Collaborated with a team of 5 and aided the centre manager in day to day activities■ Planned and oversaw the implementation of daily time table of 10 classes■ Forecasted monthly and half yearly administrative material and marketing support material■ Conducted sessions for MBA and Banking Exams, for a batch of 25 students■ Conceptualised and executed workshops for 100+ students to generate new leads

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Activities and Societies: Manfest-Varchasva - Vertical Manager - 2014 Key Projects ■ Social Network Analysis - Formulated a research.

Bachelor Of Engineering (B.E.), Mechanical Engineering

12Th, Non-Medical

High School