Associate Director
Current- Orchestrated & executed overall strategy for the Women apparel business, generating online trading revenue of INR 5000 Cr through management of 20k+ sellers / brands on the marketplace platform
- Delivered 112% GMV top line against target moving 2P market share against competition by 10% points while improving bottom line by 8% points; fastest growing Category for entire fashion business – 40%+ YOY
- Managed & mentored 2 Category leads & 8 KAMs to grow 300 strategic head sellers… Show more Orchestrated & executed overall strategy for the Women apparel business, generating online trading revenue of INR 5000 Cr.
- Managed & mentored 2 Category leads & 8 KAMs to grow 300 strategic head sellers (branded/unbranded/D2C/ Hi Pot) on the marketplace, through effective joint business plans (JBPs) delivering 48% growth in KAM portfolio
- Established 15 high potential brands (Offline, D2C) covering whitespaces creating selection differentiation contributing 4.5% top line since Q3 LY
- Optimize product selection & pricing in line with consumer insights (search trends/attributes); Identified Celeb led styles @ Value Price as a moat, sourcing proprietary images from top GEC network programs to improve.