Orchestrated & executed overall strategy for the Women apparel business, generating online trading revenue of INR 5000 Cr through management of 20k+ sellers / brands on the marketplace platform• Delivered 112% GMV top line against target moving 2P market share against competition by 10% points while improving bottom line by 8% points; fastest growing Category for entire fashion business – 40%+ YOY• Managed & mentored 2 Category leads & 8 KAMs to grow 300 strategic head sellers… Show more Orchestrated & executed overall strategy for the Women apparel business, generating online trading revenue of INR 5000 Cr through management of 20k+ sellers / brands on the marketplace platform• Delivered 112% GMV top line against target moving 2P market share against competition by 10% points while improving bottom line by 8% points; fastest growing Category for entire fashion business – 40%+ YOY• Managed & mentored 2 Category leads & 8 KAMs to grow 300 strategic head sellers (branded/unbranded/D2C/ Hi Pot) on the marketplace, through effective joint business plans (JBPs) delivering 48% growth in KAM portfolio• Established 15 high potential brands (Offline, D2C) covering whitespaces creating selection differentiation contributing 4.5% top line since Q3 LY• Optimize product selection & pricing in line with consumer insights (search trends/attributes); Identified Celeb led styles @ Value Price as a moat, sourcing proprietary images from top GEC network programs to improve PPV CVR by 80% & selection success ratio by 2.5x• Devise GTM for new launches, drive onsite monetization & solve for discovery / exploration / purchase through – optimized merchandising using web analytics management – conversion/traffic funnel, drive app & website traffic, search conversion, Click-through-rate analysis• Utilized dynamic pricing & promotional tools to optimize product display and promotion mix, driving enhanced customer engagement & overall Average Order Value (AOV).Buy Head, Flipkart Wholesale & Walmart India’s Best Price (April 2021 – Dec 2021)Developed & implemented effective strategies for the Women & Kids apparel portfolio ensuring successful business delivery for both, B2B ecommerce app – Flipkart Wholesale & 29 Best Price stores across India. Show less

Delivered annual revenue of 120 crore (12 Mn GBP) through retail sales channels in Delhi NCR and Rajasthan; Fastest growing Zone despite whitewash (lockdown) in first 3 months of financial year.● Developed and carried out launch campaigns for new product range, ensuring revenue contribution moved to 25% from erstwhile 10% within covid year by targeting addressability through distribution expansion & extraction through market development activities.● Led 4 Area Sales Managers, 2 Regional… Show more Delivered annual revenue of 120 crore (12 Mn GBP) through retail sales channels in Delhi NCR and Rajasthan; Fastest growing Zone despite whitewash (lockdown) in first 3 months of financial year.● Developed and carried out launch campaigns for new product range, ensuring revenue contribution moved to 25% from erstwhile 10% within covid year by targeting addressability through distribution expansion & extraction through market development activities.● Led 4 Area Sales Managers, 2 Regional Marketing Managers & 65 team members. Looked after the end-to-end sales of over 5600 outlets and 75 WSS. Championed successful rollout of order-placing app for dealers increasing offtake by 10% Show less

● Managed & delivered annual revenue of 70 Cr through retail sales channels in Delhi NCR; fastest growing region in the country● Led a team of 3 Area Sales Managers, 2 Regional Marketing Managers and 65 team members, implementing strategic initiatives for on-time delivery and market penetration.● Successfully incorporated market development, distribution expansion and sales operations initiatives, securing a strong foothold in the market.● Collaborated with cross-functional teams to… Show more ● Managed & delivered annual revenue of 70 Cr through retail sales channels in Delhi NCR; fastest growing region in the country● Led a team of 3 Area Sales Managers, 2 Regional Marketing Managers and 65 team members, implementing strategic initiatives for on-time delivery and market penetration.● Successfully incorporated market development, distribution expansion and sales operations initiatives, securing a strong foothold in the market.● Collaborated with cross-functional teams to ensure effective implementation of trade policies and achieve desired ROI.● Developed and executed launch campaigns for new products, implementing competition-fighting strategies. Show less

·Category management for handling the flagship brand of division while achieving more than 200 Cr of turnover· Managed the conceptualization, planning, & incorporating biggest campaign for the Division – NC 5 Point.· Create & Deliver on the Marketing communication mix for all Products & Channels via Launch Events, OnGround Activations, Consumer & Trade schemes, Radio Campaigns, Retail POSM Deployment to achieve sufficient level of visibility and awareness· Trained… Show more ·Category management for handling the flagship brand of division while achieving more than 200 Cr of turnover· Managed the conceptualization, planning, & incorporating biggest campaign for the Division – NC 5 Point.· Create & Deliver on the Marketing communication mix for all Products & Channels via Launch Events, OnGround Activations, Consumer & Trade schemes, Radio Campaigns, Retail POSM Deployment to achieve sufficient level of visibility and awareness· Trained, on-boarded, and facilitated around 48 Independent Market Representatives (IMRs) for confirming top-notch market service, demonstrations, & upgraded customer experience· Worked with cross-functional departments like R&D, Supply Chain, and Technical Experts to confirm the on-track progress of the major NPDs right from Ideation till Post Launch· Predicted the sales & worked together with the sales team to accomplish the targets· Drafted the implementation plans for market as well as devising initiatives for low base/growth regions Show less

· Initiated the achievement of the monthly target for entire Business value· Mentored & handled team of 5 Sales Officers & 2 Market Development In-Charge to tackle sales & marketing operations· Managed 22 Channel Partners including Distributors, Direct Dealers, and Competency Partners· Actively participated in daily engagement activities, implementation, and execution with Multi Brand Outlets for upgrading outlet sell-out and counter share

Role: Strategy – Realty SegmentJob Description:• Coordinate with pan India sales force, create and implement marketing plan and drive strategic initiatives• Research and analysis of market trends, product gaps, competitive intelligence, untapped opportunities and Voice of Customers (VOC) for customer segments & product range

· Worked with the Sales Force on a Pan-India basis for developing and incorporating effective marketing plan & executing various business-favourable initiatives· Executed evaluation of the existing market trends, product-centric loopholes, accumulating information about competitors, potential opportunities, while acting as voice of customers for highlighting customer segments & productsRecognition - Pre Placement Offer (PPO) for the project work done during internship

Passport Seva Project • Successfully enabled 200+ Government Officials while supporting User Testing & Change Management for MEA’s Passport Seva Project (PSP) – one of Government of India’s 27 mission mode projects• Tasks involved unit and integration testing of the modules in the Passport Seva Project application • Responsible for project related functional training to incoming project resources • Acclimatizing the… Show more Passport Seva Project • Successfully enabled 200+ Government Officials while supporting User Testing & Change Management for MEA’s Passport Seva Project (PSP) – one of Government of India’s 27 mission mode projects• Tasks involved unit and integration testing of the modules in the Passport Seva Project application • Responsible for project related functional training to incoming project resources • Acclimatizing the client by creating solution awareness and application awareness • Responsible for comprehending client requirements and creating test scenarios Show less