• West Lead for Mediacom, Essence & Motivator Media agency as a POC for Matrix• Spearheading Revenue growth with commercials of more than Rs.350 cr• Working across all Mediacom, Essence & Motivator clients for their Digital, Integration, Sponsorship, TV, Print & Radio AD Solutions• Providing media solution for clients like Parle Agro, HRI, P&G, Danone, Zepto, Games24x7, NPCI, Pepperfry, Tata AIA, Rebel Foods, AHA Media, Faces Cananda, Orra, Piaggio & many more• Ensure revenue… Show more • West Lead for Mediacom, Essence & Motivator Media agency as a POC for Matrix• Spearheading Revenue growth with commercials of more than Rs.350 cr• Working across all Mediacom, Essence & Motivator clients for their Digital, Integration, Sponsorship, TV, Print & Radio AD Solutions• Providing media solution for clients like Parle Agro, HRI, P&G, Danone, Zepto, Games24x7, NPCI, Pepperfry, Tata AIA, Rebel Foods, AHA Media, Faces Cananda, Orra, Piaggio & many more• Ensure revenue growth across Digital Platforms – Hotstar, Voot, Sonyliv, MXplayer Phonepe, Jio ; along with impact & non-impact buys across traditional media• Digital & TV media strategies and planning across key properties - IPL, World Cups, WTPs, Bigg Boss, KWK, etc Show less

Heading a 4 member team to generate revenue of Rs. 20+ crs by monetizing advertising inventory for 4000+ cinema screens and Caravan Talkies. YoY Growth – 25%.Build revenue via Influencer Marketing SolutionsIndependent lead to identify new business and forefront revenue strategies in Brand partnershipLead planning, strategy and implementation of go to market plans with day to day monitoring to ensure strong sales processCore team member for the launch of Zinglin App (Short Video… Show more Heading a 4 member team to generate revenue of Rs. 20+ crs by monetizing advertising inventory for 4000+ cinema screens and Caravan Talkies. YoY Growth – 25%.Build revenue via Influencer Marketing SolutionsIndependent lead to identify new business and forefront revenue strategies in Brand partnershipLead planning, strategy and implementation of go to market plans with day to day monitoring to ensure strong sales processCore team member for the launch of Zinglin App (Short Video Making & Sharing App). Involved in customer acquisition, influencer marketing & product functions Aid marketing initiatives, to build the advertising identity with trade partners (clients and agencies)Strategize business partnerships with key Agencies – Madison & OMD, thereby, increasing the sales by 15%Part of key companywide strategic initiatives to build long term business opportunitiesPitch Innovations to clients to maximize value and convert non billers Show less

Key Responsibilities Build the vision and entry strategy for the company’s brand DUCKBACK to foray into online sales and marketing. This has widened the brand value for the Duckback brand and also increased the sales by 10% Explored revenue streams via CPM, CPL, CPA and social marketing to gain an effective ROI for the company. Strategize business partnerships with potential business clients across diverse verticals, thereby, increasing the institutional sales by 15%… Show more Key Responsibilities Build the vision and entry strategy for the company’s brand DUCKBACK to foray into online sales and marketing. This has widened the brand value for the Duckback brand and also increased the sales by 10% Explored revenue streams via CPM, CPL, CPA and social marketing to gain an effective ROI for the company. Strategize business partnerships with potential business clients across diverse verticals, thereby, increasing the institutional sales by 15% Conceptualize and implemented new strategies with a view to generate new products ranges (Luggage, rainwear & allied products) and expand existing ones for a wide range of revenue streams. Spearheading the sales and marketing team Introduced new systems to maintain stock inventory. This has resulted improved stock record and production plan, and reduced wastage by nearly 15% Liaisoning with Ad agencies, media buying agencies Conceptualizing the new brand image for company’s brandsAchievement Was given special recognition by the Director for successfully implementing the online sales and marketing strategy for the company. Show less

Key Responsibilites Conducting research programs and accumulating research inputs for assessing new business projects. Retail branding, Retail conceptualization and profiling of consumers and products. Part of the 5 member team, which successfully implemented multi branded cosmetic retail project. Member of the Cross Functional team involved in setting up of a Plastic Moulding Unit whose budget is US$ 10 million in the initial phase. Responsible for handling the commercial… Show more Key Responsibilites Conducting research programs and accumulating research inputs for assessing new business projects. Retail branding, Retail conceptualization and profiling of consumers and products. Part of the 5 member team, which successfully implemented multi branded cosmetic retail project. Member of the Cross Functional team involved in setting up of a Plastic Moulding Unit whose budget is US$ 10 million in the initial phase. Responsible for handling the commercial and administrative operation of a Plastic Injection Unit. Show less

Start up with a keen interest in Waste Management and environmental works. Key Responsibilities Preparing Presentations and introducing the concept of sustainable Waste Management to various Governmental Bodies in West Bengal, India. Conducting events and raising awareness for efficient and improved Solid Waste Management Preparing a detailed Project Report mentioning man power requirements and technical process of Waste Management. Led a cross functional team of 5… Show more Start up with a keen interest in Waste Management and environmental works. Key Responsibilities Preparing Presentations and introducing the concept of sustainable Waste Management to various Governmental Bodies in West Bengal, India. Conducting events and raising awareness for efficient and improved Solid Waste Management Preparing a detailed Project Report mentioning man power requirements and technical process of Waste Management. Led a cross functional team of 5 members in implementation of man power strategy, budgeting and overall implementation of the Waste Management Project at a Municipality in Kolkata. The initial cost of the project estimated to US$ 0.5 million. Preparing report for future forecasting. Show less

Key Responsibilities Conducting research and preparing Developmental Strategies for realty, fashion, FMCG, luxury, food industry and other consumer products industries, which included brands like Express Avenue, Titan, Mahindra & Mahindra, Essar, Heritage, Clarks shoes, etc. Collection and interpretation of data related to the projects. Being a member of project teams and getting involved in project planning. Presenting a report various governmental institutes and bodies… Show more Key Responsibilities Conducting research and preparing Developmental Strategies for realty, fashion, FMCG, luxury, food industry and other consumer products industries, which included brands like Express Avenue, Titan, Mahindra & Mahindra, Essar, Heritage, Clarks shoes, etc. Collection and interpretation of data related to the projects. Being a member of project teams and getting involved in project planning. Presenting a report various governmental institutes and bodies, such as Coffee board of India. Market Assessment and interpretations of data for India’s leading business houses. Conducted a detailed study of the Cosmetic Industry of India, wherein the 4 member research team was lead by me. Preparing research plan and research methodology. Conducting research and implementation techniques such, as Focus Group Discussion, for various clients. Involved in developing new businesses and making presentations to new clients. Show less