Junior Brand Manager & Copywriter
Mumbai, Maharashtra, India
At Pluckk, I was responsible for:- Copywriting: I revamped all the written content, as seen on the app and website. - Digital IPs: I created digital IPs such as "Tasty Trips", "The Green Kitchen" and "Detox Mondays".- New products: I created a vertical of ready-to-cook dishes such as Khow Suey Kit, Pav Bhaji Kit, etc. - Photoshoots: I overlooked various photoshoots and video shoots for the catalog/ advertisements.- Recipe Development: I would come up with new recipes for the digital IPs.- Cooking: I cooked several dishes for various photoshoots.- Graphic Design: I would use Canva for basic graphic design work.- Brand Management: I reported to the Brand Manager for business development activities.