Rishita Mehta Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Dallas, Texas, United States

Subjects taken :Fall'22* Statistics and data analytics * Marketing Management* Spreadsheet Modelling * E-commerce Strategy (Training on WordPress, Shopify and Hubspot)Spring'23*Database Foundation *Capstone Marketing decision-making (Decision-making on Product, Price, Place, and Promotion strategy)*Consumer Behaviour*Web Analytics (Tools used- Adobe Analytics and Google Analytics)Fall' 23*Customer insights and Analytics (Tools used- SAS, Tableau)*Market Research (Sampling technique, Questionnaire designing, and Response analysis)*Interactive and Digital Marketing (SEO, SEM, PPC,Mobile Marketing and Direct Email Marketing)

St Louis, Missouri, United States

•Designed a PR sentiment measurement model, leveraging the Net Promoter Score framework. Helped in PR article and overall brand reputation assessment.•Engineered a real-time social sentiment tracking system. Identifying, and addressing critical concerns and strategically managing interactions with frustrated customers.

Mumbai, Maharashtra, India

•Developed Offer prioritization model, curating data from multiple sources by leveraging purchase behavior and clickstream data. •Elevated monthly active users of the App by developing a personalised product recommendation engine and tracking the key metrics to measure the effectiveness of the campaigns to make improvements.•Responsible for overseeing the entire marketing analytics project lifecycle, from ideation and concept development to execution and optimisation, through effective collaboration with multiple stakeholders.

Pune, Maharashtra, India

In this role, I was heading the marketing analytics for App-based e-commerce for consumer durable products.•Extracted, cleaned and analysed large datasets, providing actionable insights to marketing managers.•Developed a comprehensive 360-degree customer view on Tableau, providing a holistic perspective of the customer journey across marketing touchpoints.•Automated real-time SMS, Email, and push notification triggers

Pune, Maharashtra, India

Handled digital analytics and customer segmentation for SME Loans, Health and General insurance products.•Segmented customers into clusters using statistical clustering methods to target high-value customers based on CLTV. • Advanced A/B and multivariate testing to optimise digital marketing campaigns•Conducted market research, analysing a range of e-commerce websites, with a focus on layout design, customer journey, and payment options. Served as a foundation for the development of a new E- commerce app.

Pune Area, India

•Developed predictive models to forecast customer behavior and sales trends•Tripled insurance leads via a multi-channel marketing strategy and campaign optimisation•Created interactive campaign performance dashboards in Tableau and Adobe analytics

Pune Area, India

Handled online promotions for Bajaj Finserv EMI card (credit card) which includes Ideation & conceptualisation of the promotional offers, budgeting & planning of marketing activities, marketing plan execution, data analytics and campaign response tracking.

Master Of Science - Ms, Marketing Analytics

Pgdm, Marketing/Marketing Management, General

Bba, Advertising And Brand Management