Head Of Sales Marketing
Happy Nature
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Rishi Raj Email & Phone Number
Head of Sales Marketing
at
Happy Nature
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✓ Verified Jul 2026
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Rishi Raj is listed as Head of Sales Marketing at Happy Nature, based in Gurgaon, Haryana, India. AeroLeads shows a matched LinkedIn profile for Rishi Raj.
Rishi Raj previously worked as Co-Founder & COO at Step-Up.Ai and Chief Marketing Officer at Yellowstone Xperiences - Digital Bpo. Rishi Raj holds Master Of Business Administration - Mba, Marketing from Symbiosis Centre For Distance Learning.
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Happy Nature
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Profile bio
About Rishi Raj
As Co-founder and COO of Step-Up, I am committed to transforming career journeys through AI-enhanced, personalized solutions tailored to the ambitious professional. Step-Up is designed to address today’s workforce challenges—whether overcoming career plateaus, aligning skills with market demands, or charting clear paths to growth. By blending advanced technology with insightful career guidance, we empower individuals to break through barriers, seize new opportunities, and thrive in their careers.With over 20 years of experience spanning global brands and dynamic startups, I bring a unique perspective on what it takes to build, elevate, and sustain impactful brands. My career began in the telecom sector, where I led pivotal rebranding projects for industry giants like Telenor, Idea, and Airtel. At Telenor, I spearheaded the monumental rebranding from Uninor—a nationwide initiative backed by an INR 1 billion budget. This project not only revitalized Telenor’s brand presence but also set a Guinness World Record for launching 500 stores in a single day, exemplifying my commitment to innovation, precision, and operational excellence. I helped brands like Airtel and Idea Cellular boost their brand scores in multiple markets with strategic marketing initiatives. These experiences sharpened my expertise in consumer insights, strategic communication, and brand positioning, equipping me to drive significant results in competitive markets.Transitioning to digital strategy and new business, I joined Hashtag Orange as Head of New Business Development, where I led 360° digital marketing for brands across FMCG, Fintech, and Lifestyle sectors. My work focused on expanding brand visibility, crafting digital narratives, and optimizing client campaigns to deliver measurable impact. More recently, as CMO at Yellowstone Xperiences, I directed digital transformation for companies navigating rapid growth, leveraging digital platforms to expand reach and strengthen market positioning.My entrepreneurial journey includes founding Rijo, a service platform for senior citizens addressing their essential needs, and Qwik CV, an initiative helping candidates build professional profiles to showcase their best selves for career success. At Step-Up, I draw on these diverse experiences to build a platform where technology meets empathy and career excellence. As a thought leader and advocate for strategic growth, I believe that a fulfilling career is within reach for everyone—it simply takes the right tools and guidance to unlock it.
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8 roles
Rishi Raj work experience
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Co-Founder & Coo
I lead the strategic direction and operational excellence of a dynamic, AI-powered platform dedicated to empowering ambitious professionals. My role focuses on building a high-performance culture that prioritizes innovation, agility, and impact. I am responsible for overseeing product development, growth strategy, and customer success, ensuring that our solutions align with the evolving needs of today’s workforce.Key Responsibilities:• Strategic Leadership: Spearheading the growth and expansion of Step-Up’s mission to address workforce challenges—supporting career advancement, skill alignment, and guided professional growth.• Operational Excellence: Streamlining operations and enhancing cross-functional collaboration to deliver impactful, scalable solutions.• Product Vision: Driving product innovation with a focus on AI and personalized career solutions, addressing pain points for professionals across industries.• Customer-Centric Focus: Fostering a customer-first approach that prioritizes user experience, satisfaction, and success, creating pathways to measurable career advancement.Through a commitment to strategic insight, innovation, and hands-on leadership, I am dedicated to making Step-Up a trusted resource that transforms how professionals navigate, thrive, and excel in their careers.
Chief Marketing Officer
Mar 2023 - Nov 2024
Head Of New Business Development
Led client relationship by offering 360 degree digital marketing services and helping them with transforming their business model through strategic direction, creative solutions, social media and technology capabilities. Helped the brands to create brand buzz, develop brand identities and roadmaps in digital space, and guide them run their marketing campaigns effectively in order to garner quick traction in business and brand perception.
Nov 2021 - Feb 2023
Co-Founder
Built a Service Platform for Senior Citizens to fulfil their Functional, Emotional & Economical needs. Launched 3 websites as rijo.work, rijo.healthcare and rijo.travel to offer quality product and service offerings catering to the needs of Senior Citizens. Actively driven digital and offline brand and marketing activities to build database by lead generation campaigns, managed SEO and led overall marketing portfolio.
May 2018 - Oct 2021
Head Brand & Media (General Manager)
Driven Brand & Media Strategy (including Digital) & Planning centrally for 6 operating circles Spearheaded Telenor Brand Change (Uninor to Telenor) in Sep 2015 (INR 1BN Project)Managed End-to-End Massive Scale Project collaboratively with all functions and partnersInstrumental in strategising the creative campaign & media roll outBrand Management:Identified Core Customer Segment thru intensive Market ResearchDeveloped Brand Strategy & devised Brand Architecture with SMART Process (Marketing Tool)Built extensive Brand Roadmap in competitive market space Monitored and analysed competitors performance periodicallyInstrumental in conceptualizing of Brand TVCs, Radio Spots, Still Shoot, Brand ElementsBrand Rollout & Execution across all Customer Touch Points (Online + Offline)Developed Brand Guidelines for similar brand look across brand touch pointsMedia Management:Multi-Media National Campaign Rollouts (Including TV, Print, Radio, OOH, Digital)Developed Media Strategies basis Circle’s Media Landscape Integral Part of the Media Negotiation Process with Sourcing Team to deliver Cost Benefits to the organizationProcess Management:Brand Process Development, Management & Compliance (ATL-BTL-OOH)Reporting Structure for on-ground compliance & checksBudget Management (A&P):Controlled Marcom Budgets and costs in-line with functional objectives and business plansA&P Budget Planning, Forecasting, Monitoring and Tracking Procurement of Brand Elements & in line to the Sourcing Team and ProcessesExhibited strong inter-functional alignement towards executing the brand activitiesContributed in implementing Telenor SMART nationally – Customer Segmentation & Marketing StrategyInstrumental in rolling out Telenor Suraksha, Telenor App, eKYC Rollout, Retail Stores, Rural BTLIntegral Member of TOP-TALENT Pool, Identified as MD & CEO’s Club-100Represented India at Telenor’s Global Brand & Marcom Forums
Jan 2010 - May 2018
Head - Marketing Communications (Delhi Circle)
Managed Circle Marcom Profile for Delhi CircleHelped increase the Brand Track Index from 14 to 30 points in highly competitive telecom market Creative Concept, OOH Visibility & Circle Level Media ManagementWorked closely with Product Marketing Team to ensure that products met market needsOrganized Product Launch Events and ExhibitionsDeveloped a short code service for Outdoor Monitoring and Outdoor Tracker and an SMS based model for Retail Signage Maintenance through a short codeBenchmarked on OOH Media
Jun 2006 - Sep 2009
Head Marcom (Himachal Circle)
Instrumental in increasing the TOMA scores from 67 points to 84 to retain leadership position ATL/BTL/PR Management for Circle specific Brand & Marcom Agency Mangement for Campaign development and media rolloutPR Management along with agency and media housesWorked closely with Event Management Agencies for ground activation projects
May 2005 - Jun 2006
3 education records
Rishi Raj education
Master Of Business Administration - Mba, Marketing
Bachelor Of Science (B.Sc.), Computer Science
Science, Science
Glt Sbm
FAQ
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What company does Rishi Raj work for?
Rishi Raj works for Happy Nature.
What is Rishi Raj's role at Happy Nature?
Rishi Raj is listed as Head of Sales Marketing at Happy Nature.
Where is Rishi Raj based?
Rishi Raj is based in Gurgaon, Haryana, India while working with Happy Nature.
What companies has Rishi Raj worked for?
Rishi Raj has worked for Happy Nature, Step-Up.Ai, Yellowstone Xperiences - Digital Bpo, Hashtag Orange, and Rijo.
How can I contact Rishi Raj?
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What schools did Rishi Raj attend?
Rishi Raj holds Master Of Business Administration - Mba, Marketing from Symbiosis Centre For Distance Learning.
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