Content Marketing Manager
Current- Managed content production and distribution at a group level to support 14 Creditsafe entities in their lead generation and branding efforts- Contributed to the content production and delivery of the Creditsafe Group website- Managed account-based marketing campaigns at a group level to support targeted lead generation in entities using thought leadership content pieces such as research reports, guides etc.- Led a business-wide vision and values project to introduce a set of new… Show more - Managed content production and distribution at a group level to support 14 Creditsafe entities in their lead generation and branding efforts- Contributed to the content production and delivery of the Creditsafe Group website- Managed account-based marketing campaigns at a group level to support targeted lead generation in entities using thought leadership content pieces such as research reports, guides etc.- Led a business-wide vision and values project to introduce a set of new values and a new vision statement across 14 Creditsafe countries- Led event-based marketing campaigns, linkedin campaigns and to promote thought leaders in the company at a group level- Launched a company-wide internal newsletter called ‘Business in Focus’, to promote best-practice sharing and thought leadership in sales and marketing teams at Creditsafe Show less