Rishu Kumar Email & Phone Number

Bangalore

Bangalore

- Business Growth for group of cross category brands- Segment strategy- Segment P&L delivery- New Product road-map- Brand Health Metrics- Go-To-Market Strat- Managing products across the lifecycle

Kolkata, West Bengal, India

- Formulate the brand strategy - Brand Positioning, Architecture and communication- Media Planning and Buying- Plan and oversee promotion and communication activities for existing products and product launches- Plan and oversee execution of activities to ensure strong brand positioning of all LOB- Drive all the ATL, Digital Creative content- Internal Communication and PR- Handle market research for different business needs- Manage different creative, digital and Media agencies- Ensure relevant communication of the brand to the customers, media, and all relevant stakeholders- Launch brand and product campaigns- Handle Influencer Loyalty Program

New Delhi Area, India

Handling group of three brands, a portfolio which contributes to 1/3rd of Hero MotoCorp business. Brand Strategy & Creative Output • Strategic Brand Planning , Developing the Brand Architecture and Positioning • Creative agency management• TV commercials development• Point of Sales and other materials creative development • Inputs and Insight for Product development• Creates annual action plans using the full marketing mix to implement brand strategy together with Zonal Marketing Managers• Participates in Business Plan developmentMedia / PR Planning• Briefing Media agency in line with brand strategy and product segment priorities• Media planning to support brand building initiatives and sales growth• Media Plan evaluation and buying• Post Campaign analysis on outcome and further action plan• Coordinate with Media & PR agency along with corporate communication team to deliver on brand PR agenda• Manage multiple Social Media Properties & innovatively use it for brand building• Develop Mobile Apps around product segment strategyStrategic Marketing• Participation in New Product Development & Innovation agenda• Trade Marketing strategy• Analyze the market sales data to get the directional input for the brands• Report for the team to further work upon the various brand at local level• Analyses and uses market and consumer researches to identify short and long term risks for the brand through brand track, MQS and U&A surveys• Creates regular marketing reports and action plan basis the consumer research feedback• Work with research partners to continuously upgrade consumer learning's for product and brand strategyLaunches and Events Management• Manage brand launches and sales driven events• Planning, vendor selection, and Execution of events basis market insights and focus brand

Bangalore

Marketing StrategyCreative Designing,Brand Development,Institutional Sales,New model launch,Market Research,On Ground Events and BTL Activities Planning,Promotional activities, Media Planning,Advertisements,Handling CRM Program,

South Zone handeling Karnataka, Andhra pradesh, tamil Nadu and KeralaPreviously handled east zone - Bihar, Jharkhand, West Bengalo, Orissa, Asssam & North Easst

Special Assignment-Achiever Launch in WB, Assam & North East and Jharkhand

As a business developer my main objective was to make new clients depending upon our focus area. I worked as a single point contact between he consultancy and the clients.Along with business development i also took care of financial matters.

Worked as a software engineer.

Senior Management Program

Postgraduation, Marketing/Marketing Management, General, 7/8

B.E, Mechanical

I Sc.

Education record