Digital Content Associate
Current• Produced a viral TikTok Video with 175K+ Views and two viral videos on YouTube Shorts with 30K Views and 19K Views organically.• Accomplished 22% Instagram Followers Growth on 2023 (33,8K) compared to 2022 (27,6K Followers).• Executed 9 Digital Activations that achieved 12,7K Interactions and 1K Profile Visits on 2023.• Partnered with several Community Accounts for 11x and successfully acquired 570+ Posts and 8.9M Reach from those collaborations.• Secured average number of Organic Leads through daily Interactive Stories 99 Leads/Month• Formulated Ciputra Life’s Tagline which is #AmankanMasaDepan since 2022 until present.• Undertook on transforming people’s top of mind toward Ciputra Life’s product to be the number one Mortgage Insurance in Indonesia through strategic communications and contents.• Developed monthly customers’ interaction report to measure their sentiment towards Ciputra Life