I am responsible for developing digital marketing strategies across several channels to generate leads. Results are tracked and analysed to measure the effectiveness of such campaigns and for retargeting. I also develop strategies for paid and free Social Media campaigns. This includes Email , SEO, Google Ads, Facebook Ads and Instagram Ads. I organise content for Webinars, Podcasts and conference events amongst others and ensure delivery. I test and analyze new opportunities to generate leads through paid channels, always with data-based decision making at the core.

Identified business opportunities in the African market and developed marketing strategies to grow the market penetration of the subsidiary based in the United Arab Emirates.

The role of KA Management Corporate Retail was a promotion from my previous position of Assistant Manager to the Brand and Marketing Manager Middle East, Sub Asia the Levant and Northern Africa. Our responsibilities included the marketing of brands to the Sub Continent of Africa, India and GCC countries in the Duty Free Division

As Regional Manager for Western Cape and Brand Manager (Surgical Drapes) ) my duties included managing a diverse portfolio of responsibilities. This included amongst others, Strategic Thinking and Business Planning, Leading and Managing teams, Project/ Contract Management, Financial Management and Relationship Management. I was also responsible for the brand launch of a new business initiative throughout South Africa.