Marketing Specialist
I am responsible for developing digital marketing strategies across several channels to generate leads. Results are tracked and analysed to measure the effectiveness of such campaigns and for retargeting. I also develop strategies for paid and free Social Media campaigns. This includes Email , SEO, Google Ads, Facebook Ads and Instagram Ads. I organise content for Webinars, Podcasts and conference events amongst others and ensure delivery. I test and analyze new opportunities to generate leads through paid channels, always with data-based decision making at the core.