I am a very calculating person! Every day should earn valuable something in life. I love this quote from Buya Hamka ‘Kalau hidup hanya sekedar hidup, babi di hutan juga hidup; kalau bekerja cuma sekedar bekerja, kera di hutan juga kerja’ (red: Hamka said, If life is just a living, pigs in the forest are also alive). If work just works, then apes also work). So, I don't want to have the similar 'lyfe' as the pig, even apes who work only for formality.I'm not too fond of something that's predictable, monotonous, and uncertainty things. Everything is countable, whether it is tangible or intangible. I am obsessed with organizing things and making others people's life easier.Learning new things in Digital Marketing, combined with my previous experience in Public Relations, created a 'new game' that you cannot predict what people will say about your brand/ product. Still, you can control what people will say about you.Experiencing brand reputation through digital campaigns, brand evangelist classification and engagement on social media, turning crises into opportunities, and being different from your values. The number is one thing, but how to create a sustainable business is the most one. Collaboration is mandatory for the brand today!