Content Strategist
CurrentCreates persuasive, conversion-focused marketing communications using established direct response selling techniquesProposes visual and copy edits for existing landing pages to optimize performanceDevelops and implements creative solutions, concepts and copy for product marketing campaigns across all funnels to help reach quarterly acquisition targetsImplements, edits, and optimizes new and existing landing pages within Dragon, CMS, and Shopify platformsBrainstorms and executes split tests and A/B tests for landing pages to optimize for conversions, revenue, and subscriptionsWrites copy and proposes visuals for Amazon Premium A+ Content and Storefront Content, and provides feedback on their designsWrites Amazon product listing bullets and descriptions, balancing keyword incorporation for SEO needs with providing customers with relevant and useful information about productsCollaborates with the brand department and production teams for the creation of new visual assets (photo/video)Checks LP and ad performance reports weekly to quickly shift creative strategies to optimize performance as needed Prioritizes multiple projects and deliver highly effective creative work on time while keeping deliverable reports up to date