Răzvan Ristea

Răzvan Ristea Email and Phone Number

Chief Commercial Officer | Board Member @ SanoVita
Bucharest, Romania
Răzvan Ristea's Location
Bucharest, Romania, Romania
Răzvan Ristea's Contact Details

Răzvan Ristea work email

Răzvan Ristea personal email

n/a
About Răzvan Ristea

Manager with extended experience in B2C & B2B; Retail, Food Service & E-commerce ; Direct & Indirect RTM. Passionately leading teams for achieving growth, through coaching, mentoring and holistic performance assessment. Commercially managing distributors and international key accounts with considering a win-win partnership and applied business acumen. Strong skills in people, sales and operations management, route to market implementation, trade marketing & merchandising, ROI planning, budget management and great communicator with internal and external stakeholders.

Răzvan Ristea's Current Company Details
SanoVita

Sanovita

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Chief Commercial Officer | Board Member
Bucharest, Romania
Răzvan Ristea Work Experience Details
  • Sanovita
    Chief Commercial Officer | Board Member
    Sanovita
    Bucharest, Romania
  • Sanovita
    Chief Commercial Officer | Board Member
    Sanovita Feb 2024 - Present
    Bucharest, Romania
    Leading the commercial strategy and operations, overseeing sales, trade marketing, business development, and customer relations together with a team of 37 colleagues, in partnership with 18 distributors and 13 international key account retailers. Focused on driving revenue growth, optimizing market presence, and ensuring overall commercial success, while managing a business of 26.6 M€ and over 10K retail partners. Collaborating with the executive team, towards shaping and executing the company's strategic vision for sustained business growth.
  • Puratos
    National Sales & Export Manager | Board Member
    Puratos Apr 2019 - Oct 2023
    Bucharest, Romania
    Being part of the management team I transform vision and purpose into long term strategy and ensure implementation together with the business development team. Responsible for the market share, net sales and production margin, with focus on full P&L and EBITDA achievement. Leading the internal market sales, with 22 M€ in revenue; achieving a yearly double digit % growth (volume, net sales, margin). Managing the export business in the region subsidiaries; 12 countries of the CEE region with 10 M€ in revenue. Coordinating a team of +60 people (Sales, CS, TA, blue collar) and a direct RTM with 8 logistic hubs, 4 distribution partners and 2.200 clients.
  • Nestlé
    Key Account Manager (Real Hypermarket & Unicarm )
    Nestlé Sep 2016 - Apr 2019
    Timiş, Romania
    Account management for Real Hypermarket & Unicarm clients.Increasing sales, product mix and visibility; Category Management and ROI planning.Negotiating annual contracts, drifts and rebates while implementing and monitoring campaigns and execution in store.
  • Nestlé
    Regional Sales Manager Modern And Traditional Trade
    Nestlé Sep 2012 - Apr 2019
    Romania, West Area
    Maximizing sales and product brand awareness in the allocated territory. Capitalizing on new business opportunities in a designated area. Ensuring the Sales Performance following the implementation of an activity plan with a view to achieving monthly, quarterly and annual performance indicators. Budget/ Stock/ Payments management for IKA/DBP accounts in portfolio. Accomplishing, quarterly and annual , volume and distribution objectives on each account, IKA/DBP from my designated area. Negotiating direct contracts with IKA/DBP clients. Sales Team management Implementing Marketing policies Coaching, Routing and Training direct sales team, third party merchandising and salesman team. Evaluating team members, and guiding them trough a Progress and Development Program tool.
  • Nestle
    Area Sales Manager Traditional Trade
    Nestle May 2011 - Sep 2012
    Timis And Caras-Severin County, Romania
    Maximizing sales and product brand awareness in the allocated territory.Implementing contracts with major distributors and clients, capitalizing on new business opportunities in a designated area. Ensuring the Sales Performance following the implementation of a specific activity plan with a view to achieving monthly, quarterly and annual performance indicatorsDistributor managementBudget managementStock management Payments managementAccomplishing sell-in and sell-out, monthly and quarterly objectivesAccomplishing numeric distribution targets/ sku Sales Team managementImplementing Marketing policies Coaching, Routing and Training direct sales team and DBP teamEvaluating team members, and guiding them trough a Progress and Development Program tool.Negotiating direct contracts with LKA clients.
  • Nestle
    Field Sales Executive Modern And Traditional Trade
    Nestle Sep 2009 - May 2011
    Timis And Caras-Severin County
    Implementing trade marketing and sales strategy in the allocated territory.Maximizing sales in the allocated territory both on Modern and Traditional Trade.
  • Nestle
    Field Category Developer Traditional Trade
    Nestle Sep 2008 - Sep 2009
    Timisoara, Romania
    Increasing product visibility and implementing trade marketing policy

Răzvan Ristea Skills

Fmcg Marketing Strategy Trade Marketing Product Development Microsoft Office Microsoft Excel Negotiation Change Management Business Strategy Key Account Development Sales Management Direct Sales Channel Sales Channel Sales Development Management Sales Budgets Merchandising Coaching Marketing Training Retail Team Management Business Planning Account Management Key Account Management Contract Negotiation Distributors Teamwork Powerpoint Strategic Planning New Business Development Marketing Management Strategy Leadership Project Planning Market Research Forecasting Distributed Team Management Competitive Analysis Logistics B2b Fast Moving Consumer Goods Key Account Growth

Răzvan Ristea Education Details

Frequently Asked Questions about Răzvan Ristea

What company does Răzvan Ristea work for?

Răzvan Ristea works for Sanovita

What is Răzvan Ristea's role at the current company?

Răzvan Ristea's current role is Chief Commercial Officer | Board Member.

What is Răzvan Ristea's email address?

Răzvan Ristea's email address is ra****@****tle.com

What schools did Răzvan Ristea attend?

Răzvan Ristea attended West University Of Timisoara.

What skills is Răzvan Ristea known for?

Răzvan Ristea has skills like Fmcg, Marketing Strategy, Trade Marketing, Product Development, Microsoft Office, Microsoft Excel, Negotiation, Change Management, Business Strategy, Key Account Development, Sales Management, Direct Sales.

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