Răzvan Ristea Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Leading the commercial strategy and operations, overseeing sales, trade marketing, business development, and customer relations together with a team of 37 colleagues, in partnership with 18 distributors and 13 international key account retailers. Focused on driving revenue growth, optimizing market presence, and ensuring overall commercial success, while managing a business of 26.6 M€ and over 10K retail partners. Collaborating with the executive team, towards shaping and executing the company's strategic vision for sustained business growth.

Bucharest, Romania

Being part of the management team I transform vision and purpose into long term strategy and ensure implementation together with the business development team. Responsible for the market share, net sales and production margin, with focus on full P&L and EBITDA achievement. Leading the internal market sales, with 22 M€ in revenue; achieving a yearly double digit % growth (volume, net sales, margin). Managing the export business in the region subsidiaries; 12 countries of the CEE region with 10 M€ in revenue. Coordinating a team of +60 people (Sales, CS, TA, blue collar) and a direct RTM with 8 logistic hubs, 4 distribution partners and 2.200 clients.

Timiş, Romania

Account management for Real Hypermarket & Unicarm clients.Increasing sales, product mix and visibility; Category Management and ROI planning.Negotiating annual contracts, drifts and rebates while implementing and monitoring campaigns and execution in store.

Romania, West Area

Maximizing sales and product brand awareness in the allocated territory. Capitalizing on new business opportunities in a designated area. Ensuring the Sales Performance following the implementation of an activity plan with a view to achieving monthly, quarterly and annual performance indicators. Budget/ Stock/ Payments management for IKA/DBP accounts in portfolio. Accomplishing, quarterly and annual , volume and distribution objectives on each account, IKA/DBP from my designated area. Negotiating direct contracts with IKA/DBP clients. Sales Team management Implementing Marketing policies Coaching, Routing and Training direct sales team, third party merchandising and salesman team. Evaluating team members, and guiding them trough a Progress and Development Program tool.

Timis And Caras-Severin County, Romania

Maximizing sales and product brand awareness in the allocated territory.Implementing contracts with major distributors and clients, capitalizing on new business opportunities in a designated area. Ensuring the Sales Performance following the implementation of a specific activity plan with a view to achieving monthly, quarterly and annual performance indicatorsDistributor managementBudget managementStock management Payments managementAccomplishing sell-in and sell-out, monthly and quarterly objectivesAccomplishing numeric distribution targets/ sku Sales Team managementImplementing Marketing policies Coaching, Routing and Training direct sales team and DBP teamEvaluating team members, and guiding them trough a Progress and Development Program tool.Negotiating direct contracts with LKA clients.

Timis And Caras-Severin County

Implementing trade marketing and sales strategy in the allocated territory.Maximizing sales in the allocated territory both on Modern and Traditional Trade.

Timisoara, Romania

Increasing product visibility and implementing trade marketing policy