Răzvan Ristea Email and Phone Number
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Manager with extended experience in B2C & B2B; Retail, Food Service & E-commerce ; Direct & Indirect RTM. Passionately leading teams for achieving growth, through coaching, mentoring and holistic performance assessment. Commercially managing distributors and international key accounts with considering a win-win partnership and applied business acumen. Strong skills in people, sales and operations management, route to market implementation, trade marketing & merchandising, ROI planning, budget management and great communicator with internal and external stakeholders.
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Chief Commercial Officer | Board MemberSanovitaBucharest, Romania -
Chief Commercial Officer | Board MemberSanovita Feb 2024 - PresentBucharest, RomaniaLeading the commercial strategy and operations, overseeing sales, trade marketing, business development, and customer relations together with a team of 37 colleagues, in partnership with 18 distributors and 13 international key account retailers. Focused on driving revenue growth, optimizing market presence, and ensuring overall commercial success, while managing a business of 26.6 M€ and over 10K retail partners. Collaborating with the executive team, towards shaping and executing the company's strategic vision for sustained business growth. -
National Sales & Export Manager | Board MemberPuratos Apr 2019 - Oct 2023Bucharest, RomaniaBeing part of the management team I transform vision and purpose into long term strategy and ensure implementation together with the business development team. Responsible for the market share, net sales and production margin, with focus on full P&L and EBITDA achievement. Leading the internal market sales, with 22 M€ in revenue; achieving a yearly double digit % growth (volume, net sales, margin). Managing the export business in the region subsidiaries; 12 countries of the CEE region with 10 M€ in revenue. Coordinating a team of +60 people (Sales, CS, TA, blue collar) and a direct RTM with 8 logistic hubs, 4 distribution partners and 2.200 clients. -
Key Account Manager (Real Hypermarket & Unicarm )Nestlé Sep 2016 - Apr 2019Timiş, RomaniaAccount management for Real Hypermarket & Unicarm clients.Increasing sales, product mix and visibility; Category Management and ROI planning.Negotiating annual contracts, drifts and rebates while implementing and monitoring campaigns and execution in store. -
Regional Sales Manager Modern And Traditional TradeNestlé Sep 2012 - Apr 2019Romania, West AreaMaximizing sales and product brand awareness in the allocated territory. Capitalizing on new business opportunities in a designated area. Ensuring the Sales Performance following the implementation of an activity plan with a view to achieving monthly, quarterly and annual performance indicators. Budget/ Stock/ Payments management for IKA/DBP accounts in portfolio. Accomplishing, quarterly and annual , volume and distribution objectives on each account, IKA/DBP from my designated area. Negotiating direct contracts with IKA/DBP clients. Sales Team management Implementing Marketing policies Coaching, Routing and Training direct sales team, third party merchandising and salesman team. Evaluating team members, and guiding them trough a Progress and Development Program tool. -
Area Sales Manager Traditional TradeNestle May 2011 - Sep 2012Timis And Caras-Severin County, RomaniaMaximizing sales and product brand awareness in the allocated territory.Implementing contracts with major distributors and clients, capitalizing on new business opportunities in a designated area. Ensuring the Sales Performance following the implementation of a specific activity plan with a view to achieving monthly, quarterly and annual performance indicatorsDistributor managementBudget managementStock management Payments managementAccomplishing sell-in and sell-out, monthly and quarterly objectivesAccomplishing numeric distribution targets/ sku Sales Team managementImplementing Marketing policies Coaching, Routing and Training direct sales team and DBP teamEvaluating team members, and guiding them trough a Progress and Development Program tool.Negotiating direct contracts with LKA clients. -
Field Sales Executive Modern And Traditional TradeNestle Sep 2009 - May 2011Timis And Caras-Severin CountyImplementing trade marketing and sales strategy in the allocated territory.Maximizing sales in the allocated territory both on Modern and Traditional Trade. -
Field Category Developer Traditional TradeNestle Sep 2008 - Sep 2009Timisoara, RomaniaIncreasing product visibility and implementing trade marketing policy
Răzvan Ristea Skills
Răzvan Ristea Education Details
Frequently Asked Questions about Răzvan Ristea
What company does Răzvan Ristea work for?
Răzvan Ristea works for Sanovita
What is Răzvan Ristea's role at the current company?
Răzvan Ristea's current role is Chief Commercial Officer | Board Member.
What is Răzvan Ristea's email address?
Răzvan Ristea's email address is ra****@****tle.com
What schools did Răzvan Ristea attend?
Răzvan Ristea attended West University Of Timisoara.
What skills is Răzvan Ristea known for?
Răzvan Ristea has skills like Fmcg, Marketing Strategy, Trade Marketing, Product Development, Microsoft Office, Microsoft Excel, Negotiation, Change Management, Business Strategy, Key Account Development, Sales Management, Direct Sales.
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Razvan Ristea
Romania -
Razvan Ristea
Bucharest -
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