Lars Risum Email & Phone Number

Broby

• International sales of turnkey surface treatment facilities and solutions, paint booths, paint robots for heavy industries such as Wind Power, Offshore, Defense, Transportation, Agriculture, and other Machining Industries.• Strategy execution and implementation of strategy to bringing automation, digitalization, and robotics to the coating process.• Project development - from initial idea, pre-project, project construction, to final handover -on large scale surface treatment projects.• Management and expansion of global distribution channels for optimal route to market. • Strategic partnerships with suppliers, industry stakeholders and customers to increase market presence and innovation.• Implementation of commercial initiatives and key differentiators to support growth; Service sales, Commercial excellence, Analyzing market and technology trends to support solution developments.

Copenhagen Area, Denmark

• Strategy execution and management of the Nordic sales team in the Energy & Infrastructure segment (Denmark, Sweden, Norway and Finland). Responsible for a total of 6 FTEs.• P&L responsible for > 20 mill € in revenue. • Pricing-excellence and implementation of value pricing initiatives• Implementation of commercial sustainability initiatives and key differentiators within sustainability (EPDs, Green building certification schemes, CO2 foot print documentation and reporting) • Optimizing profit via sales agreements and advanced pricing models to counter raw material cost fluctuations. • Management of distribution channels for optimal route to market. • Technical support on coating specifications, corrosion protection, and technical challenges to strategic accounts including Energy utility owners, EPCs, OEMs, specifiers, steel fabricators and coating applicators. • On-site technical support to launch and application trials of new products/customers. • Change Management, Service sales, Strategic partnerships on projects and customers, Commercial excellence, Analyzing market trends to support product developments. Results include:• Increasing Hempel’s market share in the Nordic Energy and Infrastructure market year on year. • Implementation of a new Sales Operating Model to drive efficiencies and accelerate growth. • Establishment of Commercial Support and Inside Sales function, to accelerate growth.• Doubling Nordic distribution business and leading a complete turnaround of distribution channel in Sweden • Commercial success with efforts to open up Norwegian offshore market.• Negotiated and won several high value contracts and safeguarded that Hempel was listed as approved supplied on global projects. • Consistent high scores in annual employee engagement surveys• Consistent high scores in annual customer satisfaction surveys

Copenhagen Area, Denmark

• Part of the Group Protective Marketing team and responsible for Hempel’s global Infrastructure business strategy. • Infrastructure segment covers cranes & port machinery, bridges, airports, train stations, stadiums, and civil constructions etc.• Strategic planning of Global segment strategy and implementation of go-to-market / business development strategies• Global responsibility for strategy, marketing, new business and segment/product strategy for the Infrastructure segment with revenue ~ 200 mill €.• Commercial sparring partner with regional commercial heads. • Analyzing market trends and overseeing product portfolio management / R&D developments.• Commercial and technical training of Sales teams across South East Asia, China, Middle East, Europe and Americas. Results include:• Increasing Hempel’s market share in the global Infrastructure market year on year. • Advancements on Hempel’s product portfolio, within corrosion protection and passive fire protection, to enable growth in the Steel fabrication market. • Integral part of growing Hempel’s market share in passive fire protection with a targeted strategy implementation. • Global Lead on one of three strategic Must-Win-Battles in the 2020 Protective strategy.• Inclusion of commercial sustainability initiatives such as Green building certification schemes as key differentiators within the segment strategy.

Barcelona, Catalonia, Spain

• Commercial strategy execution for entering into the passive fire protection (PFP) market.• Analyzing market trends, certifications, and competitor positions to support product developments.• Defined product and portfolio strategy. Developed and executed on product roadmaps. • Development of commercial tools incl. digital PFP estimation tool.• Supporting establishment of new R&D center with +20 FTEs. • Commercial and technical training of sales teams across South East Asia, China, Middle East, Europe and Americas. • Technical support on coating specifications, Passive fire protection, and technical challenges.Results include:• Increasing Hempel’s PFP business from 0 to +10m€ in 5y and creating the platform for the strategic new business area for which Hempel today in among the global market leaders. • Leading global strategy and commercial introduction of new product range.• Commercial and technical training of 400 sales reps globally.• Speaking on various customer seminars and conferences globally.

Copenhagen Area, Denmark

• Establishment of new front-end innovation process. • Creation of innovation strategies for key segments and strategic planning of new business areas.• Strategic planning and business plans for entry into new markets and new technologies.Results include:• Engagement of employees in cross organizational ideation process to boost innovation pipeline. • Strategic planning and business plan for entry into Passive Fire Protection / intumescent coatings market incl analysis and screening of M&A opportunities.

Copenhagen Area, Denmark

Funding of innovation projects through public grants - EU’s 7th Framework Programme for Research and Technological development (FP7), Højteknologifonden and other national programmes. (Internship + final thesis)

Aims: Advanced Industrial Marketing Strategy

Doing Business Globally: Leading In A Matrix Organization

International Marketing Programme

Business Development Engineer

Ba, International Business

Military Service

Higher Technical Examn