Support positioning company as a leading financial services provider in Egypt by developing and implementing an integrated market communication program (IMC) that promote company brand, offerings, service and support distribution activities.

Designing and implementing products’ communication activities and promotionalmaterials for the sales channels.Responsible for new products/service launch campaigns & all related materials.Regularly review and develop sales and service centers, branches, preferred partners, andother points of sales branding and customer service experience.

Participate in identifying branding and brand communication activities that lead to morebrand visibility and push sales.Lead the brainstorming and focus group sessions with sales channels / clients for newcommunication plans, concepts and ideas.

Writing and distributing press releases and maintaining contacts with the media.Managing the production of marketing materials, including leaflets, posters and flyers - thiscan involve writing and proofreading copy and liaising with designers and printers.

Initiating and managing all marketing activities related to the assigned products including: Launching campaigns for new products. Developing and supplying all needed POS materials for the perspective products. Coordinating with the PR agency on all press campaigns, and media planning related to theassigned products.Monitoring the marketing warehouse to ensure the availability of the POS needed materialsand the supply of most up to date POS materials in the… Show more Initiating and managing all marketing activities related to the assigned products including: Launching campaigns for new products. Developing and supplying all needed POS materials for the perspective products. Coordinating with the PR agency on all press campaigns, and media planning related to theassigned products.Monitoring the marketing warehouse to ensure the availability of the POS needed materialsand the supply of most up to date POS materials in the market.Monitoring competitors’ activities. Show less