WAYS is a consulting organization specializing in the luxury fashion and lifestyle industry. WAYS can provide tailored services to fit the individual needs of Brands and Retailers that intend to approach and develop the luxury market.Through long standing relationships and a profound knowledge of the market we can be instrumental to the organic growth your business. We can guide you through market trends; we can help you understand and adapt to emerging consumer needs. WAYS can support Brands and Retailers in positioning their business for success and naturally keep ahead of competitors.

• Organized the subsidiary North American operations as US Domestic vendor• Operated Planning, budgeting and implementation of yearly - medium - long term plans• Created Strategy , development and organization of wholesale, concessions and direct retail• Managed men's and women's merchandising across all categories• Managed communication and branding strategies• Created Marketing plans to increase visibility and maintain high profile of the brand • Sourced and developed collaborations with artists and celebrities • Developed plan for e-commerce in North America• Developed and supervised retail operations, standards and organization• Managed planning and buying for North America’s directly operated retail stores• Established Off price division • Established Accounting procedures, Factoring, IT, and other functions.

• Responsible for the development of North American business for the Advanced Contemporary line of Balmain • Responsible for planning, budgeting and implementation of yearly budget• Responsible for merchandising of Pierre Balmain collections and categories in North America • Established price positioning in Men’s &Women’s RTW and Footwear for North America• Launched for the first time in the US, RTW and Footwear collections • Opened prestigious and key accounts such as Bergdorf Goodman, Neiman Marcus, Nordstrom, Shop Bop, besides a network of over 50 specialty stores• Achievements showed sales growth of 50% per season