Rita Chen Email & Phone Number

中国 北京市

Beijing

• A leading role across China in charge of Employer Branding/Corporate Culture/Communications and Engagement events/Corporate Branding/CSR/Media Relations/Crisis Management.
• Launch and embed employer brand initiatives through a variety of channels to attract the best candidates and retain talents via long term and tactical campaigns.
• Lead the team to develop strategy and build a set of communication assets to inspire key audiences through innovative storytelling and social… Show more A leading role across China in charge of Employer.
• Lead the team to develop strategy and build a set of communication assets to inspire key audiences through innovative storytelling and social engagement.
• Partner with the management team to prepare and implement the employee engagement plan, to help create an engaging environment and one team culture.
• Take a leading role in developing CSR strategy and initiate various CSR programs such as employee volunteer program involving all business units nationwide.

Beijing

• Carry out and promote corporate mission, vision and core values through various events and communications programs.
• Coordinate the preparation of emerging marketing projects (international kindergartens, Children's psychological counseling center, etc.).
• Maintain close partnership with education KOL and digital platforms to deliver well-designed messages to prospective to influence their perception and decision-making.
• Handle public affairs related to government regulations in… Show more
• Handle public affairs related to government regulations in education industry, provide information and trends analysis to management team.
• Oversee the execution and cross-functional coordination of corporate major projects, track the implementation of action plans and tasks. Show less

Beijing

• Establish the corporate culture promotion system, explore culture & values stories and employee stories to promote through various channels.
• Plan and organize major employee engagement events: Annual Meeting/Celebrations/Family Day.
• Handle public affairs and maintain daily communications with government and industry associations.

Beijing

• Develop overseas market and maintain investor relations.
• Lead corporate cultural projects: Website/Branding Videos/Corporate Magazine.
• Plan and implement major events: Project Foundation Grounding Ceremony/Annual Meeting/marketing promotional events/employee engagement events.

Beijing

• Develop and execute a comprehensive marketing campaigns and contents.
• Establish and maintain media relations and responsible for newsletters and reports.