Rita Chen

Rita Chen Email and Phone Number

Head of Brand Marketing Wantai Biopharm @ Wantai
peking, beijing, china
Rita Chen's Location
Chaoyang District, Beijing, China, China
About Rita Chen

20 years of expertise in corporate communications and brand marketing, proficient in brand building, crisis management, and new product promotion strategies. Deep understanding of industry trends, media landscapes, and policy directions. Accurately pinpoints brand needs and formulates effective communication plans. Skilled in multi-project management to ensure communication goals are met.

Rita Chen's Current Company Details
Wantai

Wantai

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Head of Brand Marketing Wantai Biopharm
peking, beijing, china
Website:
ystwt.cn
Employees:
40
Rita Chen Work Experience Details
  • Wantai
    Head Of Brand Marketing
    Wantai Aug 2024 - Present
    中国 北京市
  • Fresenius Kabi
    Director Corporate Communications
    Fresenius Kabi Jun 2018 - Jul 2024
    Beijing
    A leading role across China in charge of Employer Branding/Corporate Culture/Communications and Engagement events/Corporate Branding/CSR/Media Relations/Crisis Management. • Launch and embed employer brand initiatives through a variety of channels to attract the best candidates and retain talents via long term and tactical campaigns.• Lead the team to develop strategy and build a set of communication assets to inspire key audiences through innovative storytelling and social… Show more A leading role across China in charge of Employer Branding/Corporate Culture/Communications and Engagement events/Corporate Branding/CSR/Media Relations/Crisis Management. • Launch and embed employer brand initiatives through a variety of channels to attract the best candidates and retain talents via long term and tactical campaigns.• Lead the team to develop strategy and build a set of communication assets to inspire key audiences through innovative storytelling and social engagement.• Partner with the management team to prepare and implement the employee engagement plan, to help create an engaging environment and one team culture.• Take a leading role in developing CSR strategy and initiate various CSR programs such as employee volunteer program involving all business units nationwide.• Serve as company spokesperson for international and local media. Show less
  • Beijing City International School
    Board Secretary (Pr & Bd Lead)
    Beijing City International School Jan 2016 - May 2018
    Beijing
    • Carry out and promote corporate mission, vision and core values through various events and communications programs.• Coordinate the preparation of emerging marketing projects (international kindergartens, Children's psychological counseling center, etc.).• Maintain close partnership with education KOL and digital platforms to deliver well-designed messages to prospective to influence their perception and decision-making.• Handle public affairs related to government regulations in… Show more • Carry out and promote corporate mission, vision and core values through various events and communications programs.• Coordinate the preparation of emerging marketing projects (international kindergartens, Children's psychological counseling center, etc.).• Maintain close partnership with education KOL and digital platforms to deliver well-designed messages to prospective to influence their perception and decision-making.• Handle public affairs related to government regulations in education industry, provide information and trends analysis to management team.• Oversee the execution and cross-functional coordination of corporate major projects, track the implementation of action plans and tasks. Show less
  • Fresenius Kabi Sspc
    Communications & Public Affairs Lead
    Fresenius Kabi Sspc Nov 2011 - Dec 2015
    Beijing
    • Establish the corporate culture promotion system, explore culture & values stories and employee stories to promote through various channels. • Plan and organize major employee engagement events: Annual Meeting/Celebrations/Family Day.• Handle public affairs and maintain daily communications with government and industry associations.
  • China Resources & Investment Vehicle Ltd
    Brand Communications Manager
    China Resources & Investment Vehicle Ltd Apr 2006 - Nov 2011
    Beijing
    • Develop overseas market and maintain investor relations.• Lead corporate cultural projects: Website/Branding Videos/Corporate Magazine. • Plan and implement major events: Project Foundation Grounding Ceremony/Annual Meeting/marketing promotional events/employee engagement events.
  • Quantum
    Marketing Officer
    Quantum Jul 2004 - Apr 2006
    Beijing
    • Develop and execute a comprehensive marketing campaigns and contents.• Establish and maintain media relations and responsible for newsletters and reports.

Rita Chen Skills

Internal Communications Office Management Project Management Cross Functional Team Leadership Event Management 战略规划 项目管理

Rita Chen Education Details

Frequently Asked Questions about Rita Chen

What company does Rita Chen work for?

Rita Chen works for Wantai

What is Rita Chen's role at the current company?

Rita Chen's current role is Head of Brand Marketing Wantai Biopharm.

What schools did Rita Chen attend?

Rita Chen attended 北京语言大学.

What skills is Rita Chen known for?

Rita Chen has skills like Internal Communications, Office Management, Project Management, Cross Functional Team Leadership, Event Management, 战略规划, 项目管理.

Who are Rita Chen's colleagues?

Rita Chen's colleagues are Delemir Delev, 姜卫新, Yang Sun Bøg, Ma. Caressa Pabilona, Ruth Villapando, Ivy Jia, Gordon C..

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