Rita C. Email and Phone Number
Rita C. work email
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Rita C. personal email
Cleveland, OH | Los Angeles, CA | Atlanta, GA | Birmingham, AL๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ผ๐ ๐๐ผ๐๐๐๐๐๐๐๏ผโ๏ธ I thrive on bringing ideas/concepts to life and creating extraordinary experiences that leave a lasting impact. With a keen eye for detail and a passion for storytelling, I have successfully orchestrated various experiential activations, including live events, product launches, and interactive brand installations. I am adept at managing budgets, timelines, and resources to ensure flawless execution and maximize return on investment.โ๏ธ I have been responsible for overseeing the end-to-end execution of large-scale experiential campaigns. From conceptualization to logistics management, I have a strong ability to navigate complex projects and deliver exceptional results. By collaborating with cross-functional teams, including creative agencies, production vendors, and internal stakeholders, I ensure seamless coordination and execution of experiential marketing initiatives.๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐ผ๐พ๐พ๐๐๐ผ๐ฟ๐โ๏ธ Previous managers have said I am the "๐๐๐ซ๐ฎ ๐๐๐๐ก ๐ค๐ ๐๐๐ง๐ ๐๐ฉ๐๐ฃ๐" because once sent into a new project, I am able to transition chaos into organization through providing competent, hands-on direction to teams. I take constructive criticism well and believe in transparency because my goal is to always grow and not be stagnant in any aspect of my life.๐๐ ๐๐๐๐๐๐๐๐๐๐๐ผ๐ ๐๐๐ฟ๐โ๏ธ With 10+ years of extensive experience in strategic planning and brand management, I possess a deep understanding of how to leverage experiential marketing to drive meaningful connections between brands and their target audiences. I excel at designing and implementing innovative strategies that captivate and engage consumers on a personal and emotional level.โ๏ธ Throughout my career, I have demonstrated a data-driven approach to experiential marketing. By leveraging analytics and performance metrics, I assess the impact of campaigns and make data-backed decisions to optimize outcomes. I am committed to delivering measurable results, including increased customer engagement, enhanced brand loyalty, and revenue growth.If you are seeking a seasoned and forward-thinking marketing professional with expertise in field marketing and experiential production, I would be delighted to connect. Let's explore how we can collaborate to elevate your brand's presence through captivating experiential marketing initiatives.****Open to relocation to Birmingham AL, Atlanta GA, Charlotte, NC, and Houston/Dallas, TX***
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Owner And Freelance Event ProducerThe Rc Experience AgencyLos Angeles, Ca, Us
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Global Experiential Marketing Event Manager, AmericasXsolla Sep 2024 - PresentSherman Oaks, Ca, Us
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Experiential Event Producer / Field Marketing Manager / Business Development / Email MarketingThe Rc Experience Agency Jun 2011 - PresentAs a freelance individual, I have leveraged over a decade of senior-level experience to meticulously orchestrate and execute national marketing programs for a diverse clientele and industries including highly regulated sectors, exceeding 45 clients, with budgets reaching up to $5 million.โบ Developed and executed successful email marketing campaigns, including the creation and distribution of engaging newsletters, resulting in a 20% increase in open rates & 15% boost in click-through rates.โบ Specialized in crafting and implementing successful experiential campaigns, grand openings, brand awareness initiatives, and product placements to consistently exceed client expectations.โบ Proficient in navigating highly regulated industries such as cannabis, alcohol/spirits, and tobacco/nicotine/vape while maintaining compliments and ethical standards. Experience representing a variety of clients such as non-profit, CPG, beauty, pharmacy, technology, fitness, childrenโs toys, clothing, military, snacks, and more. โบ Demonstrated success as an Experiential Marketing (XM) producer, leveraging creativity and strategic vision to deliver immersive brand experiences that drive consumer engagement and brand growth. โบ Proven track record of successful vendor management and team leadership, with experience managing teams of up to 200 direct reports (freelance, full & part time), ensuring seamless collaboration and execution across all facets of marketing initiatives. โบ Extensive experience in logistics management, ensuring seamless coordination of resources, vendors, and personnel for flawless execution of marketing initiatives. โบProven track record of securing lucrative sponsorships and partnerships, contributing to increased brand visibility and revenue generation for clients.
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Experiential Partnerships & Sponsorships DirectorBlack Professionals Network Jul 2022 - Dec 2023Miami, Florida, UsPassionate Experiential Partnerships Director driving change for Black professionals with a proven track record in building strategic alliances and fostering impactful collaborations. โบResponsibilities include developing and executing comprehensive partnership strategyโบIdentify and nurture relationships with organizations, businesses, and community leadersโบEnhance member experiences, professional development, and career advancement opportunitiesโบProactively engage in outreach and negotiation for mutually beneficial agreementsโบ Monitor and evaluate partnership performance, provide insights and reportsโบ Represent Black Professionals Network at industry events and conferencesโบ Stay updated on policies, regulations, and diversity, equity, and inclusion initiativesLet's connect to collaborate and create transformative partnerships for Black professionals. -
Sr. Manager Sales And EventsLos Angeles Auto Show + Automobility La May 2022 - Mar 2023Los Angeles, Ca, UsDirect accountability for maximizing profitability of the LA Auto Show leveraging effective sales, event planning, experiential marketing, and management strategies to develop engaging, consumer-centric programs and solicit potential exhibitors/events for the global auto show held annually. Oversee event operations in partnership with clients on marketing/communications strategies, including creating unique sales deck content for new clients and managing existing client base. โบ Facilitate business development initiatives in the areas of exhibitor integration, account management, and budgeting, researching, and analytics.โบ Build/maintain key relationships with top business, government, and entertainment leaders and develop/deliver persuasive presentations while strategically representing ANSA Productions.โบ Drive value to exhibitors and consumers through implementing leading industry/category trends into marketing initiatives for each partner, including assisting with sales and sponsorship strategies, new growth opportunities, and innovative brand awareness for the LA Auto Show.โบ Oversee/manage portfolio of client accounts and grow exhibitor client database, including managing license agreements/invoicing, exhibit-related pre-planning, and cross-selling/synchronizing exhibitor move-in, events, and activations, in collaboration with sponsorship and operations teams.โบ Prepare/manage financial expense budget based on exhibit/activation areas available for sell, including management of exhibitor and consumer data to measure effectiveness of marketing outreach efforts through working closely with the marketing team.โบ Expanded exhibitor attendance from 17 to 62 and facilitated sell-outs all exhibit space through marketing opportunities for event participation.โบ Drove 140% increase garage aftermarket revenue while continuing long-term client relationships and partnerships in this area.โบ Garage Aftermarket 2022 https://www.youtube.com/watch?v=xyagD0w_JHI&t=3s -
Head Of Experiential & Field MarketingGrassdoor Feb 2021 - May 2022Commerce, California, UsOversaw/directed external engagement strategy for top cannabis delivery service in California. Success strategy included leading/mentoring high-performing teams in delivering immersive, integrated marketing campaigns to promote brand awareness and create personal connections with customers along the buying journey. Developed sponsorship strategy and packages designed to achieve program revenue targets.โบ Directed experiential/field marketing operations and developed 8โ10 marketing events per quarter that appeal to customers on an emotional level to enhance the buying experience and drive sales, resulting in 10-15% increase in ROI for the company.โบ Leveraged $3M acquisition and retention budget through managing initiatives for designing/launching new revenue-driving experiential marketing programs across the state by partnering with marketing channel owners to achieve marketing message cohesion.โบ Conceptualized, pitched, and launched 38 successful experiential marketing campaigns over 1-year, driving increased client retention and consumer consideration of products and services offered.โบ Partnered with 1200+ ambassadors in Grassdoorโs affiliate marketing program and manage/scale program, driving repeat purchases through posting collateral and signage (by permission) in ambassador businesses, owning the program from ideation to execution and iteration.โบ Increased applicants/recruits from 20 to ~1000 per month by devising and executing multiple recruiting campaigns including sourcing, screening, interviewing, and recommending top talented marketing staff for hire. -
Social Media & Pr CoordinatorPublic Relations By Brandi Redick Jan 2017 - Feb 2021Served as a community manager propelling social presence penetration for all social media profiles, researching/evaluating new industry competitor developments, and connecting potential partnerships. Success strategy included facilitating high-level social engagement by employing effective social media engagement initiatives, content calendar/schedules, and amplifying social media channel development. โบ Increased customer base from 17 to 35 and attained loyal audience by managing media presence grounded on creative brand approaches.โบ Assisted manager and clients in monitoring performance by tracking social media KPIs for 35 clients and producing weekly progress reports.โบ Augmented brand image by directing innovative PR programs for assigned brands, tracking trends in social media tools, culture, and applications, and facilitating social influencer programs in developing outreach efforts.
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City Manager (Field Marketing Manager)Havas Street 2019 - 2020El Segundo, Ca, UsManaged all marketing event phases and functions including planning, sourcing, recruiting, staffing, inventory, and reporting. Oversaw and conducted quality control through quality audits on event reports and images. Monitored team member performance through conducting regular KPI assessments to identify areas for growth and improvement while mentoring in-house employees.โบ Achieved consistent 100% sales performance success rates by nurturing/maintaining productive relationships with key sales and distributor contacts while realizing and surpassing sales objectives.โบ Elevated team comprehension of major talking points and optimized structured execution against defined marketing strategy and KPIs by leveraging leadership skills in supervising and training 50+ ambassadors on best-in-class working practices. -
Sales And Marketing SpecialistAiro Brands 2019 - 2020New York, New York, Usโบ Established strong relationships in the Cannabis industry to promote brand awareness for AiroBrands vape pen. โบ Responsibilities included creating and running customer events, merchandising, territory expansion, and education of budtenders. -
Project Manager/Stage Manager/Event ProducerFirst Option Entertainment And Film Works 2018 - 2020Oversaw strategic execution of projects and managed all operations from conception to completion while collaborating with customers to coordinate scheduling. Managed project creatives and liaised with Entertainment Theming, Operations, Production, and Theatrical Services.โบ Delivered top-notch support to Show Production Supervisor and maintained artistic integrity in conducting show operations, including managing rehearsal/performer scheduling, production timelines/schedules, production books, and product development. โบ Increased event attendance by 18% through monitoring and improving partner's potential business development/networking opportunities while managing logistics for offsites, space rental, catering, AV setup, and client travel in collaboration with customer staff. โบ Achieved major project plan objectives including show rehearsals, installs, and strike plans in coordination with vendors/creative teams.
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Business Development RepresentativeFontem Ventures B.V. 2017 - 2020Developed and leveraged lucrative business opportunities through strategic account management, in-depth market research, and business evaluations while spearheading profitable sales pipeline and driving sales utilizing Salesforce and other CRM systems.โบ Facilitated 92% sell-in percentage for 288 accounts in the Greater Los Angeles Area by generating new customer/business leads through brand awareness and delivering/selling vape programs in cooperation with vape shop owners and managers.โบ Grew brand recognition by 15% for adult vapor and tobacco consumers with vape brand proposition and closing 50+ deals to drive revenue.โบ Enhanced new customer acquisition rates by training 150+ store clerks on vapor proposition, including determining client requirements and providing optimal solutions to develop advocacy, generate trial, and gather consumer data.
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Field Marketing Team LeadDiabolo Beverages 2015 - 2019Los Angeles, California, Usโบ Coordinated with the Director in the management of event systems, creation, payroll, reporting, photos, auditing of store demos, and inventory. I also grew brand presence within target demographic by sourcing for events and creating concepts.โบ Flawlessly drove the success of events by overseeing all event components, including staffing, location permitting, vehicle acquisition, travel and accommodations, menu development, food deliveries, premiums and promo items, and budgeting. โบ Provided expert advice on optimal event format and elements and coordinated materials and collateral. -
Chains Event Manager For Los Angeles And Central Coast (Bacardi Portfolio)Team Enterprises 2017 - 2018
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Regional Staffing & Account Manager (Contracted Role)Elevate Staffing Inc. 2016 - 2017
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Sales ExecutiveTime Warner Cable 2016 - 2017Stamford, Ct, Us -
Territory Manager - West Coast (Contracted Role)Mosaic North America 2016 - 2017Chicago, Illinois, Us -
Project Manager/Regional Marketing Event ManagerM2W, Inc. 2012 - 2014Allen, Texas, Us -
Default Collector IiiPnc 2012 - 2014Pittsburgh, Pennsylvania, Us -
Assistant Store ManagerBody Central 2011 - 2012Jacksonville, Fl, Us -
Senior Retail Sales Consultant And Small Business SpecialistVerizon Wireless 2006 - 2011Basking Ridge, Nj, Us
Rita C. Skills
Rita C. Education Details
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The University Of AkronPolitical Science And Government
Frequently Asked Questions about Rita C.
What company does Rita C. work for?
Rita C. works for The Rc Experience Agency
What is Rita C.'s role at the current company?
Rita C.'s current role is Owner and Freelance Event Producer.
What is Rita C.'s email address?
Rita C.'s email address is ri****@****how.com
What schools did Rita C. attend?
Rita C. attended The University Of Akron.
What are some of Rita C.'s interests?
Rita C. has interest in Social Services, Children, Economic Empowerment, Traveling, Civil Rights And Social Action, Politics, Poverty Alleviation, Fitness, Music, Biking.
What skills is Rita C. known for?
Rita C. has skills like Marketing, Sales, Social Media Marketing, Social Media, Microsoft Excel, Event Planning, Strategic Planning, Social Networking, Leadership, Marketing Strategy, Marketing Communications, Powerpoint.
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