Rita C. Email & Phone Number

Los Angeles, Ca, Us

Sherman Oaks, Ca, Us

As a freelance individual, I have leveraged over a decade of senior-level experience to meticulously orchestrate and execute national marketing programs for a diverse clientele and industries including highly regulated sectors, exceeding 45 clients, with budgets reaching up to $5 million.► Developed and executed successful email marketing campaigns, including the creation and distribution of engaging newsletters, resulting in a 20% increase in open rates & 15% boost in click-through rates.► Specialized in crafting and implementing successful experiential campaigns, grand openings, brand awareness initiatives, and product placements to consistently exceed client expectations.► Proficient in navigating highly regulated industries such as cannabis, alcohol/spirits, and tobacco/nicotine/vape while maintaining compliments and ethical standards. Experience representing a variety of clients such as non-profit, CPG, beauty, pharmacy, technology, fitness, children’s toys, clothing, military, snacks, and more. ► Demonstrated success as an Experiential Marketing (XM) producer, leveraging creativity and strategic vision to deliver immersive brand experiences that drive consumer engagement and brand growth. ► Proven track record of successful vendor management and team leadership, with experience managing teams of up to 200 direct reports (freelance, full & part time), ensuring seamless collaboration and execution across all facets of marketing initiatives. ► Extensive experience in logistics management, ensuring seamless coordination of resources, vendors, and personnel for flawless execution of marketing initiatives. ►Proven track record of securing lucrative sponsorships and partnerships, contributing to increased brand visibility and revenue generation for clients.

Miami, Florida, Us

Passionate Experiential Partnerships Director driving change for Black professionals with a proven track record in building strategic alliances and fostering impactful collaborations. ►Responsibilities include developing and executing comprehensive partnership strategy►Identify and nurture relationships with organizations, businesses, and community leaders►Enhance member experiences, professional development, and career advancement opportunities►Proactively engage in outreach and negotiation for mutually beneficial agreements► Monitor and evaluate partnership performance, provide insights and reports► Represent Black Professionals Network at industry events and conferences► Stay updated on policies, regulations, and diversity, equity, and inclusion initiativesLet's connect to collaborate and create transformative partnerships for Black professionals.

Los Angeles, Ca, Us

Direct accountability for maximizing profitability of the LA Auto Show leveraging effective sales, event planning, experiential marketing, and management strategies to develop engaging, consumer-centric programs and solicit potential exhibitors/events for the global auto show held annually. Oversee event operations in partnership with clients on marketing/communications strategies, including creating unique sales deck content for new clients and managing existing client base. ► Facilitate business development initiatives in the areas of exhibitor integration, account management, and budgeting, researching, and analytics.► Build/maintain key relationships with top business, government, and entertainment leaders and develop/deliver persuasive presentations while strategically representing ANSA Productions.► Drive value to exhibitors and consumers through implementing leading industry/category trends into marketing initiatives for each partner, including assisting with sales and sponsorship strategies, new growth opportunities, and innovative brand awareness for the LA Auto Show.► Oversee/manage portfolio of client accounts and grow exhibitor client database, including managing license agreements/invoicing, exhibit-related pre-planning, and cross-selling/synchronizing exhibitor move-in, events, and activations, in collaboration with sponsorship and operations teams.► Prepare/manage financial expense budget based on exhibit/activation areas available for sell, including management of exhibitor and consumer data to measure effectiveness of marketing outreach efforts through working closely with the marketing team.► Expanded exhibitor attendance from 17 to 62 and facilitated sell-outs all exhibit space through marketing opportunities for event participation.► Drove 140% increase garage aftermarket revenue while continuing long-term client relationships and partnerships in this area.► Garage Aftermarket 2022 https://www.youtube.com/watch?v=xyagD0w_JHI&t=3s

Commerce, California, Us

Oversaw/directed external engagement strategy for top cannabis delivery service in California. Success strategy included leading/mentoring high-performing teams in delivering immersive, integrated marketing campaigns to promote brand awareness and create personal connections with customers along the buying journey. Developed sponsorship strategy and packages designed to achieve program revenue targets.► Directed experiential/field marketing operations and developed 8–10 marketing events per quarter that appeal to customers on an emotional level to enhance the buying experience and drive sales, resulting in 10-15% increase in ROI for the company.► Leveraged $3M acquisition and retention budget through managing initiatives for designing/launching new revenue-driving experiential marketing programs across the state by partnering with marketing channel owners to achieve marketing message cohesion.► Conceptualized, pitched, and launched 38 successful experiential marketing campaigns over 1-year, driving increased client retention and consumer consideration of products and services offered.► Partnered with 1200+ ambassadors in Grassdoor’s affiliate marketing program and manage/scale program, driving repeat purchases through posting collateral and signage (by permission) in ambassador businesses, owning the program from ideation to execution and iteration.► Increased applicants/recruits from 20 to ~1000 per month by devising and executing multiple recruiting campaigns including sourcing, screening, interviewing, and recommending top talented marketing staff for hire.

Served as a community manager propelling social presence penetration for all social media profiles, researching/evaluating new industry competitor developments, and connecting potential partnerships. Success strategy included facilitating high-level social engagement by employing effective social media engagement initiatives, content calendar/schedules, and amplifying social media channel development. ► Increased customer base from 17 to 35 and attained loyal audience by managing media presence grounded on creative brand approaches.► Assisted manager and clients in monitoring performance by tracking social media KPIs for 35 clients and producing weekly progress reports.► Augmented brand image by directing innovative PR programs for assigned brands, tracking trends in social media tools, culture, and applications, and facilitating social influencer programs in developing outreach efforts.

El Segundo, Ca, Us

Managed all marketing event phases and functions including planning, sourcing, recruiting, staffing, inventory, and reporting. Oversaw and conducted quality control through quality audits on event reports and images. Monitored team member performance through conducting regular KPI assessments to identify areas for growth and improvement while mentoring in-house employees.► Achieved consistent 100% sales performance success rates by nurturing/maintaining productive relationships with key sales and distributor contacts while realizing and surpassing sales objectives.► Elevated team comprehension of major talking points and optimized structured execution against defined marketing strategy and KPIs by leveraging leadership skills in supervising and training 50+ ambassadors on best-in-class working practices.

New York, New York, Us

► Established strong relationships in the Cannabis industry to promote brand awareness for AiroBrands vape pen. ► Responsibilities included creating and running customer events, merchandising, territory expansion, and education of budtenders.

Oversaw strategic execution of projects and managed all operations from conception to completion while collaborating with customers to coordinate scheduling. Managed project creatives and liaised with Entertainment Theming, Operations, Production, and Theatrical Services.► Delivered top-notch support to Show Production Supervisor and maintained artistic integrity in conducting show operations, including managing rehearsal/performer scheduling, production timelines/schedules, production books, and product development. ► Increased event attendance by 18% through monitoring and improving partner's potential business development/networking opportunities while managing logistics for offsites, space rental, catering, AV setup, and client travel in collaboration with customer staff. ► Achieved major project plan objectives including show rehearsals, installs, and strike plans in coordination with vendors/creative teams.

Developed and leveraged lucrative business opportunities through strategic account management, in-depth market research, and business evaluations while spearheading profitable sales pipeline and driving sales utilizing Salesforce and other CRM systems.► Facilitated 92% sell-in percentage for 288 accounts in the Greater Los Angeles Area by generating new customer/business leads through brand awareness and delivering/selling vape programs in cooperation with vape shop owners and managers.► Grew brand recognition by 15% for adult vapor and tobacco consumers with vape brand proposition and closing 50+ deals to drive revenue.► Enhanced new customer acquisition rates by training 150+ store clerks on vapor proposition, including determining client requirements and providing optimal solutions to develop advocacy, generate trial, and gather consumer data.

Los Angeles, California, Us

► Coordinated with the Director in the management of event systems, creation, payroll, reporting, photos, auditing of store demos, and inventory. I also grew brand presence within target demographic by sourcing for events and creating concepts.► Flawlessly drove the success of events by overseeing all event components, including staffing, location permitting, vehicle acquisition, travel and accommodations, menu development, food deliveries, premiums and promo items, and budgeting. ► Provided expert advice on optimal event format and elements and coordinated materials and collateral.

Stamford, Ct, Us

Chicago, Illinois, Us

Allen, Texas, Us

Pittsburgh, Pennsylvania, Us

Jacksonville, Fl, Us

Basking Ridge, Nj, Us