Rita Gashi Email & Phone Number

• Develop and implement strategic go-to-market plans for new and existing cybersecurity products and services, ensuring alignment with company objectives.• Conduct in-depth competitor analysis to understand market trends comprehensively and identify opportunities to strengthen market positioning.• Collaborate with Growth, Acquisitions, and Technical teams to ensure consistent messaging and drive impactful results.• Craft versatile content, including social media posts, whitepapers, newsletters, case studies, and sales collateral, to engage target audiences and support sales efforts.• Plan and execute seamless product launches, managing both internal alignment and external communications.• Analyze product performance metrics and use data-driven insights to recommend and implement continuous improvements.

Tel Aviv District, Israel

Content Arbitrage (Israel):• Managed and optimized social media campaigns across Meta Ads, leveraging advanced targeting and bidding strategies to achieve target ROI and ROAS goals.• Designed and implemented monetization strategies for web content by driving high-traffic volumes to curated pages.• Utilized A/B testing for ad creatives and placements to optimize user engagement and maximize ad revenue.• Consistently analyzed performance data to identify trends, refine campaign strategies, and ensure alignment with monetization objectives.Search Arbitrage (Germany):• Operated primarily with TikTok Ads to capitalize on high ROI potential, implementing cost-efficient strategies for acquiring traffic.• Focused on creating scalable paid search campaigns, directing traffic to higher-value platforms while maintaining profitability through keyword optimization.• Conducted regular performance analysis, identifying opportunities for enhancing campaign efficiency and expanding profitable keyword portfolios.• Collaborated closely with creative teams to align ad visuals and copy with audience preferences, ensuring impactful campaigns.

Pristina, District Of Pristina, Kosovo

Kosovo

• Monitor the latest trends in social media, advertising formats, channels, and technologies to improve campaign performance, and social presence and provide recommendations on how clients can best leverage new tools and services.• Monitor and analyze key metrics to identify underperforming clients' paid campaigns and improve them.• Participate in meetings with clients to provide timely follow-ups, and translate and communicate campaign success to clients.• Setup new business manager pages for clients and assist with technical matters.• Create and present Campaign Reports and Social Media Calendars on monthlybasis to the company's clients.• Attend educational courses. (Adworld Conference, Meta Conferences, HubSpotConferences)

Prishtina

• Generate invigorating social media content.• Manage the day-to-day of all things social media — monitoring, scheduling, and engaging • Work with the content and creative teams to develop impactful and relevant content that is tailored to drive engagement with our target audience (coordinate the design department to make sure we are on track with everything)• Continuously monitoring and optimizing content across all social channels• Identify trends and analyze results that help steer innovation — making recommendations to further drive awareness, growth, and engagement• Write, and edit content to determine the clearest and most logical way to present information for greater reader comprehension and conversion rates.• Analyze information required for the development or update of multimedia marketing materials and related advertising, policy, procedure, and form documentation.• Train the next person who was in charge of social media

Pristina, District Of Pristina, Kosovo

My University had a training program in social media marketing and after attending the course due to my high performance and results I have been selected to continue my journey with the social media world at DigitalDots.• Assisted with the management of client presence on varying social media platforms.• Managed all social media pages and created innovative monthly content calendars.• Created basic social media graphics that supported the company mission.

Pristina, District Of Pristina, Kosovo

I started working at Grand Décor during my University breaks in the summer as a wedding decorative assistant. Later on, after 5 months, I and my supervisor discovered my natural leadership approach. This led me to get promoted to supervisor of a 10 members team.• Serve as a direct assistant to the CEO of the company, supporting all aspects of decorating, organizing, and managing the wedding with the team.• Organizeandcoordinateguestaccommodation, wedding shoots, and other little deals.• Redirect calls as needed and worked with the CEO to address any outstanding issues or concerns.

Bachelor'S Degree, Marketing

Master'S Degree, Marketing