AMGEN CORPORATION, THOUSAND OAKS, CA 2021-PresentSenior Marketing Research Manager Strategic US & global pharmaceutical market research consultant providing foundational VOC & HCP insights, identify unmet needs, and drive customer-centric innovation to shape Tezspire & Repatha portfolio strategy. • Spearhead strategic US & global pharmaceutical market research, providing insights to commercial, medical, market access and senior leadership stakeholders. • Drive in-depth Quantitative and Qualitative research across various therapeutic areas and channels to identify unmet needs and drive consumer-centric innovation to drive strategic direction for the business. • Define and translate key business questions and manage end-to-end client deliverables, including research design, fielding, analysis, interpretation, and presentation.• Manage RFP’s, source vendors, review proposals, oversee projects end to end. • Lead the development and execution of high-impact tactical and strategic marketplace understanding and learning plans.• Oversee projects including patient journeys, treatment flows, qualitative or quantitative demand/market share, segmentation, positioning / messaging, VOC, consumer brand tracking, social listening research, and competitive advertising testing.• Synthesize primary research, secondary data analytics, and competitive intelligence to shape customer solutions globally.• Direct DTC launch of Tezspire in the US and HCP research in global markets, including clinical trial design HCP strategy and VOC campaign development.• Serve as a leader and influencer across cross-functional teams, including Commercial Excellence, R&D, and Medical Affairs, to identify knowledge gaps, shape decisions and drive action

Senior Marketing Research Manager (Tezspire & Repatha)• Strategic global pharmaceutical market research consultant specializing in bringing insights to senior leadership stakeholders. Charged with working with internal clients to understand the launch strategy to determine research objectives and identify appropriate methodology for consumer advertising and Health Care Provider communication effectiveness. Responsible for Managing planning, design, execution, analysis, reporting and presentation of communication development research and consumer research insights. Also accountable for triangulation of primary research, secondary analytics and competitive intelligence. ▪ Currently leading DTC launch of the Tezspire brand in the US and HCP research in global markets. DTC research initiatives include: Consumer Brand Tracking studies, Social Listening Research, segmentation, and Competitive Advertising Testing. Global HCP initiatives includes clinical trial design, TPP refinement, patient journey, customer portrait, chart audits, ATU (pre and post launch), Campaign Development for branded and unbranded (creative, message development, sales tools). ▪ Led HCP research in the US for Repatha including chart audits, ATU campaign development for branded (creative message development, and sales tools), PET (promotional effectiveness tracking), and Chart Audits.

Marketing Research Manager (Contract Position)Responsible for leading complex custom qualitative and quantitative consumer insight research projects for a consumer package goods company. Held accountable for understanding internal business partner challenges, recommending appropriate research methodologies, designing research objectives, managing multiple vendors, and designing focus group discussion guides, writing surveys and final reports. Also accountable for synthesizing raw data from multiple sources to showcase the customer’s shopping journey and make recommendations based on consumer toy spending trends. ▪Led marketing research for birthday occasion and the impact to toy shopping research to explore the mindsets and behaviors during the pandemic ▪Fielded a toy trip segmentation and Easter shopping study to explore shopper perceptions, mindsets and behaviors.

Responsible for conducting market analysis, developing demand generation programs and establishing go-to-market strategies for data harvested from vehicles. Also held accountable for driving demand generation through effective messaging and pricing strategies through market differentiation. Additionally, responsible for marketing research, understanding changing market trends and developing sales and marketing tools. ▪Developed the first data proof of concept data product to be used during business partnership engagements. ▪Provided the market strategy & business revenue forecast for Ford Motor Company data products.

Responsible for leading custom qualitative and quantitative research including defining the appropriate research methodologies, defining the analysis plan and determining the appropriate weighed sample and writing the final reports for all projects. Also held accountable for developing discussion guides, writing questionnaires, stimuli management, analysis, reporting, and presentation of research results. Additionally, held accountable for supporting monthly & quarterly analysis of brand performance, data mining and synthesizing secondary syndicated research and insights for ad hoc projects, through analyzing complex data from multiple sources and presenting findings with data visualization tools (Tableau). Also responsible for budgeting and managing 3rd party vendors. ▪ Developed product line-up strategy for the division 2015 - 2018. This strategy successfully increased profitability by 10% and helped the division exceed its sales objectives. ▪Successfully led a corporate-wide data warehouse project with analytical business intelligence capabilities. These capabilities helped the product development teams and the sales teams.

Designed the first marketing research strategy for South American market. Guided the sales team’s “go to market” strategy to drive sales. Analyzed the market for electronic devices sold throughout the South American retail stores through POS sales analytics. Provided analysis and shopper insight driven recommendations. Quantified demand to effectively deploy allocation of iCloud services, flash drives and external hard drives. Utilized IRI data to evaluate various SKU’s to determine how well products were performing in distribution channels across multiple Latin American countries and communicated the results to senior leadership. Additionally, devised the go to market for regional promotions to drive sales in the US, Canada and Latin America. Worked collaboratively with the field sales team to maximize shelf space, ROI and continuously improve marketing programs.

Advanced Planning Marketing Research Manager 2007-2012Led custom advanced planning marketing research quantitative and qualitative projects for new Nissan and Infiniti products. Responsible for defining the appropriate research methodologies, defining the analysis plan and determining the appropriate weighed sample and writing the final reports for all projects. Responsible for developing discussion guides, writing questionnaires, managing stimuli, analysis, reporting, and presentation of research results. Additionally, held accountable for synthesis and interpretation of complex quantitative data (including advanced statistics) and qualitative research into actionable product-line up strategies. Utilized the data to “tell a story” with research results and supported product planning. Additionally, oversaw external suppliers, ensuring that they delivered on project objectives in a timely, high-quality, and cost-effective manner. Product development gateway research included: quantitative & qualitative research, ethnography's and In- home placement program research, concept development and unique selling point research. Additionally, responsible for managing 3rd party vendor bids and contracts and managing overall projects. ▪ Successfully led all advanced product development research for the Infiniti G and Nissan Rogue vehicles. Financial Reporting AnalystDesigned and developed a new system merging disparate data to pinpoint poor performing dealerships for field management. Designed to drive retail performance improvements in retail stores across north America. Also held accountable for analyzed and interpreted disparate internal including Customer Satisfaction Surveys (CSS) and Initial Quality Surveys to improve and sustain customer experience and achieve customer satisfaction and loyalty objectives. ▪Improved dealership customer satisfaction by 15% moving the company out of the worst performer in the industry.

Designed custom marketing research and managed advertising copy assessment projects. Determine advertising effectiveness against benchmarks. Analyzed attention, bonding, like-ability and overall execution scores. Also held accountable for advertising concept research focus groups. Presented findings to clients and recommended necessary improvements. Additionally, held accountable for synthesis and interpretation of complex quantitative data including advanced statistics. Also held responsible for managing vendors and contracts.▪Saved the company more than $2M by determining that there was no correlation between the use of JD Power Awards in advertisements and sales of GM vehicles.