As the Digital Manager at Lubinski Group, I oversee all digital operations and products within the organization. With a decade of experience in leading web and mobile development applications. My expertise lies in crafting exceptional UI/UX customer experiences, characterization and structuring of content management systems. With a proven record of successfully managing projects of varying scopes and complexities.My approach involves enhancing website infrastructure to streamline developer efforts while empowering implementers and content editors with increased capabilities. I spearhead the digital transformation initiatives at Lubinski Group, with a focus on promoting digital self-service and e-commerce solutions. Proficient in leveraging tools like Google 360, AB testing, SEO strategies, and marketing automation systems, I ensure meticulous tracking and optimization of every online interaction.In my previous roles at Pelephone & Yes & Bezeqint, I led digital and development teams with a strong commercial and marketing orientation, specializing in crafting exceptional UI/UX experiences and establishing cohesive brand identities. Renowned for my efficiency and adeptness in navigating diverse project landscapes, I played a pivotal role in driving comprehensive digital transformations.My experience in digital product development encompasses the entire lifecycle, from conceptualization to launch. I've successfully introduced and managed three enduring projects: Peleshop, pelephone’s ecommerce shop, Characterization, management, and establishment of a cloud-based CMS in bezeqint, Characterization, management and development of an existing content management system to the level of independence of its use.