Rita Kim Email & Phone Number

VIVA Lifestyle & Travel is the fastest growing online travel media company today, and the only media company to focus on millennials in the premium-luxury travel and leisure space.———As the Marketing Specialist at VIVA, I was responsible for growing the company's brand through its online social media channels by actively overseeing the distribution of each article and campaign under the guidance of my Campaign manager. Throughout this role I continuously identified and acted on new opportunities for audience growth, brand awareness, and brand exposure to help develop and optimize VIVA’s distribution channels.•Met and exceeded aggressive growing targets of unique monthly viewers (UPV’s) to the VIVA website, tripling numbers every month and projecting to exceed half a million users for the month of August.• Generated an average click through-rate of 6% and increased VIVA’s Facebook likes from 327 to 13,201 within 3 months, through hyper targeting and paid ads to certain groups based on the nature of articles published • Optimized the firm’s campaigns through data and trend analysis and predicted upcoming viral content through the use of Google Analytics • Worked with the Editorial and Research departments to identify and develop viral content ideas for VIVA • Researched and established a new distribution channel that contributes to 10% of monthly traffic to the VIVA website by managing several affiliated partners, developing a payment system and overseeing a monthly spend. ———VIVA Social Media Channels: •Linkedin: linkedin.com/company/viva-lifestyle-&-travel•Website: www.vivalifestyleandtravel.com•Facebook:facebook.com/vivalifestyleandtravel/•Instagram:www.instagram.com/viva_lifestyle•Twitter:Twitter.com/vivalife_global

University Of British Columbia

The Commerce Undergraduate Society of UBC is the largest business undergraduate society in Canada boasting a 1.2 million annual operating budget, 3,800+ students, and 900+ active student volunteers. ———As the Associate Vice-President Marketing and Communications my priority is to build constituents' awareness of the CUS brand and help manage the marketing strategy of all 24 CUS services. • Informed over 3,500 BCOM constituents of various opportunities and services of the CUS by coordinating all social media channels as well tracking all marketing efforts via various web analytic tools & HootSuite• Within the first month increased Facebook post reach by 241% and post engagement by 147% through a revamp of the CUS page by designing promotional posts, infographics and creating online campaigns • Assisted the marketing & branding goals of 24 services by providing guidance and direction on their marketing strategy and campaigns •Maintained the allocation of the $1.2 million CUS budget by reviewing each line item on 24+ service budgets as a member of the Budget Oversight Committee •Designed the graphics and content for a first year handbook “First Year Hacks”, that reached over 500+ constituents providing incoming students with advice on their first year in university.Committees: •Member, Budget Oversight Committee (April 2016 – Present)———CUS Social Media Channels:•Linkedin: linkedin.com/company/ubc-commerce-undergraduate-society•Facebook:facebook.com/cusonline/•Instagram:www.instagram.com/cusonline/•Twitter:Twitter.com/CUSonline

As the First Year Representatives on the Board of Directors for the Commerce Undergraduate Society (CUS), I was responsible for representing the interests of the first-year CUS constituents. My job was to engage with first-year students and ensure that their concerns are addressed, while additionally providing constituents with the necessary resources and information that will enhance their respective school year.

University Of British Columbia

As Marketing Director for the Global Health Conference 2016, Rita's job involves planning and creating the promotional campaign and marketing strategy for the conference aswell as overseeing the promotional video of the Productions Team.

Volunteer as an in-house marketing, communications and public relations expert

Customer service