• Develop overall marketing strategies for the brand• Lead the marketing department to implement integrated marketing campaigns and brand activities globally• Support worldwide distributors to achieve market growthManage agency providers, consultants, freelancers and other suppliers

• Actively identify grant opportunities and develop grant proposals in line with the organisation’s mission and strengths. Track record in lead generation and funding acquisition• Lead the development of flagship programs including JA Company Programme, JA Innovation Camp, Jockey Club Community Sustainability Fund – JA “My Strength My Future” Youth Project, HK@APEC Game Design Competition and “Post to Compete” Social Media Advocacy Challenge to provide experiential and engaging learning experience for over 3,000 local youth • Coach program staff for grants implementation to deliver program impact and KPIs• Ensure successful on-going relationship management with relevant donors including Governments, Institutional Donors and Corporate. • Lead strategic digitalization projects including an LMS development project under the JPMorgan ForceforGood initiative• Oversee the communications and media actions on all channels, including online and social media to maintain a strong and positive brand image among key stakeholders

• Develop, launch and manage two major pilot projects JA Be My Own Boss: Jockey Club Entrepreneurship Series and Net’s Be Wise with engagement of technology companies and startups in supporting youth in learning entrepreneurship and digital citizenship• Analyze project merits and forecast for strategic changes to senior management• Successfully generated media attention and publicity on project impact

• Develop and sustain solid relationships with the key account in the Mainland Member and Mainland Horse Owner segment • Formulate and implement member engagement and activities in Hong Kong and Beijing • Research and analyze customer intelligence and report to management for continuous improvement and new services development

• Received in-depth exposure and on-the-job training through rotations at key business units including Racing, Marketing and Membership over the 36-month Management Trainee Program• Team member of the Strategic Project Office and support on policy research, due diligence check, tendering and cross boarder operation planning for the Club’s 1st Thoroughbred Training Centre in Conghua, Guangzhou• Mentored and guided by Senior Executives• Emcee and organizer of the Club’s major internal events

Corporate Project with L’Oreal Professionnel Hong Kong in partnership with HKUST Business School

Corporate Project with Apple Inc. Hong Kong in partnership with HKUST Business School

• Conducted in-­depth research on digital marketing and provided competitor analysisIn both the Hong Kong and Mainland China market for major clients such as Levi’s and Sun Life Financial• Engaged in copywriting and TVC production projects with CSL, Huawei and Adidas• Collaborated with the European team in identifying local customer trends and entry strategies in the private banking market for a new client from Europe