Rita Nisperos personal email
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UNIQUELY DIVERSE BODY OF WORK IN PHARMACEUTICAL (Rx and OTC) AND CONSUMER GOODS: Rich and diverse body of achievements and skills earned at Pfizer, Johnson & Johnson, Procter & Gamble.STRATEGIC, HOLISTIC OUTLOOK FROM DIRECTOR LEVEL EXPERIENCE IN STRATEGY, MARKETING AND SALES, IN ASIA PACIFIC: Brings strategic, holistic outlook from fifteen years of achievement in Director level positions in corporate strategy, marketing and communication, market access, sales. Of these fifteen years, six years were spent in Regional Director level positions across China, HK, Taiwan, Korea, Japan, Southeast Asia, Australia. Draws on deep experience across developed and emerging markets, and various healthcare systems.STRATEGIC CHANGE LEAD: Is a strategic change lead, driving profitable growth via business and organisation transformation. Pioneered and launched new business models across a range of developed and emerging markets in Asia Pacific, and across different healthcare systems. Examples of change leadership include: (1) Business turnarounds and business development; (2) Dual growth strategies spanning private and government channels; (3) New selling models and selling philosophies - gross to net revenue improvement, trade negotiation, trade marketing frameworks; (4) Evolved marketing and sales strategies in genericized environments; (5) Organisation and capability building. VISIONARY AND INCLUSIVE MANAGEMENT STYLE: Management style and a deep commitment to talent development has resulted in high performing teams, and developed talent for more senior roles.HAS RELEVANT TECHNICAL AND LEADERSHIP TRAINING: (1) Recently, successfully defended thesis for Masters in Business Administration. (2) Attended leadership and management training at Pfizer's Asia Accelerated Leadership Program, and a Johnson & Johnson sponsored program at IMD Switzerland.
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Chief Of StaffAxa Dec 2019 - Present -
Member Board Of TrusteesKythe Foundation, Inc. 2017 - PresentNcr - National Capital Region, Philippines -
Senior Vice President, Bank Marketing & Corporate CommunicationsEast West Banking Corporation Mar 2017 - Apr 2018Ncr - National Capital Region, PhilippinesLed external and internal corporate communications.Led first ever integrated corporate branding and advertising campaignLed digital as a sales channel including online and mobile banking. Launched mobile banking.Helped enable improved customer experience.Led deposits -
Masters In Business Administration - HealthAteneo Graduate School Of Business 2016 - 2017Ncr - National Capital Region, Philippines -
Director, Vaccines Business Unit. Cluster Lead, Philippines & MalaysiaPfizer Apr 2014 - Dec 2015Philippines & MalaysiaFinancial (P&L), strategy, sales and marketing responsibility for Philippines and Malaysia, two key markets for Pfizer Vaccines Business Unit. Led marketing, sales and cross functional teams. Tripled Philippines Vaccines business in less than two years through organic growth and by accelerating growth in government and institutional channels. Led organization and talent development resulting in an engaged, agile and high performing team despite significant changes in market environment, roles and metrics. Achieved two successive years of double digit growth for Malaysia. -
Marketing DirectorPfizer 2013 - 2014PhilippinesFinancial, market share and strategy responsibility of cardiovascular, anti-infective and specialty brands, across different stages in the product life cycle (launch, brand building, fresh approaches of mature brands). Championed game changing business models to grow brands despite an increasingly genericized and price sensitive environment. This included total portfolio vs traditional single brand marketing approaches, external strategic alliances that allowed Pfizer to compete in generic space, and innovative disease awareness and loyalty / dosage compliance initiatives. -
Business Operations And Trade Development DirectorPfizer 2012 - 2013PhilippinesChief of Staff to the President & Country Manager, playing an active role in corporate strategy and operations specifically drugstore sales and disease awareness and loyalty / dosage compliance initiatives. Delivered +41% net revenue growth and exceeded sales goals for trade / drugstore channel by innovative trade alliances, new approaches to sell-in, inventory / returns management, trade marketing frameworks, and analytics. Led Pfizer disease awareness, loyalty and retention program. -
Strategy And Business Operations DirectorPfizer 2009 - 2012PhilippinesChief of Staff to the President & Country Manager, playing an active role in corporate strategy. This included leadership of Project Phoenix which covered an immediate term turnaround plan, and a five year strategy for organic growth, new sources of business, business model and capability building. Led Market Research team, and identified new insights related to corporate imagery, branded-generic interplay and opportunities for growth. These initiatives led to a business turnaround of +41% revenue growth in the succeeding year, and fast track acceleration of some financial and strategic milestones from planned five years to two to three years. -
Complementary Business Director (Otc Pharma)Pfizer 2008 - 2009PhilippinesP&L, market share and marketing responsibility. Grew and turned around current over the counter (OTC) business. Developed OTC scale up and strategic plan for Pfizer Philippines and Indonesia, including product pipeline, sourcing, positioning, financials and organization. -
Director, Country Marketing And Sales ProgramsAvon 2005 - 2008PhilippinesPlayed key role in accelerated growth for Avon with back to back years of double digit growth. Increased Avon Dealer recruitment via a synergistic combination of first ever recruitment advertising and testimonials which introduced the earning opportunity to prospective Avon Dealers. This was complemented by product and selling skills training, and dealer communication which promoted Avon Dealer retention and increase in purchase size. Led and re-introduced Avon Color advertising. This resulted in a +25% increase in revenue and improved awareness and imagery post advertising. Successfully partnered with advertising agency on new Philippines led Avon Color and Avon Fragrance advertising. Successfully partnered with media agency on new media contracts to optimise efficiencies and new TV events and TV PR concepts. -
Head, Corporate MarketingGlobe 2004 - 2005PhilippinesFirst ever research on corporate imagery helped sharpen corporate branding efforts. Successfully partnered with media agency to arrive at new win win media contracts, rates and buying guidelines to secure savings and efficiencies. Optimised events marketing by sharpening success metrics to include revenue, by improving "stickiness" and loyalty by developing account specific programs, and by fine-tuning events marketing and merchandising messaging beyond generic branding. -
Regional Franchise Director, Asia Pacific, Adult SkincareJohnson & Johnson 1998 - 2004Philippines, TaiwanAchieved sales and profit responsibilities for assigned brands - Neutrogena, Clean & Clear, Johnson's Pure Essentials - for Asia Pacific. Launched and grew global brands in Asia Pacific, balancing global guidance vis a vis local market needs and nuances. In partnership with global/regional teams and local Marketing Directors, developed product pipeline, advertising, and best practice marketing programs. Achieved business turn around for Asia Pacific Clean & Clear brand, growing +14% vs previous decline via product pipeline development, advertising and cost of goods savings on facial cleansers. Strengthened Neutrogena equity with focus on Korea, China, HK and Taiwan via consumer insighting which sharpened the cosmeceutical positioning and advertising. -
Marketing - Franchise ManagerJohnson & Johnson 1993 - 1998PhilippinesAchieved financial goals for assigned brands - various Johnson's Baby Brands, Oral Care, Skincare. Pioneered and launched Johnson's Baby and Neutrogena Professional Marketing Program targeted at medical professionals. Developed and led training programs for Marketing organization and Sales employees cross posted to Marketing.
Rita Nisperos Skills
Rita Nisperos Education Details
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Masters In Business Administration - Health -
Cum Laude. Medal Of Excellence, Asian Studies -
Non Degree: Leadership, Strategy, Business -
Non Degree: Leadership, Strategy, Business
Frequently Asked Questions about Rita Nisperos
What company does Rita Nisperos work for?
Rita Nisperos works for Axa
What is Rita Nisperos's role at the current company?
Rita Nisperos's current role is Chief of Staff, AXA Philippines.
What is Rita Nisperos's email address?
Rita Nisperos's email address is rm****@****hoo.com
What schools did Rita Nisperos attend?
Rita Nisperos attended Ateneo Graduate School Of Business, De La Salle University, Imd Business School, Imd Business School.
What are some of Rita Nisperos's interests?
Rita Nisperos has interest in Social Services, Education, Arts And Culture, Health.
What skills is Rita Nisperos known for?
Rita Nisperos has skills like Pharmaceutical Industry, Consumer Goods, Consumer Healthcare, Business Strategy, Marketing Strategy, Strategy, Marketing, Leadership, Cross Functional Team Leadership, Sales And Trade Marketing, People Development, Business Development.
Who are Rita Nisperos's colleagues?
Rita Nisperos's colleagues are Mohamad Mohamadi, Yassine Rezzoug, Gisela R., Tracy Damien, Francisco Mutis, Aguini Tassadit, Lemcelli Aya.
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