Rita Overzat Email & Phone Number

12 W. 57Th St. New York, Ny 10019

Throughout their travels in many parts of the world, Rita Overzat and her two daughters, Ali Trier, and Jenna Overzat, decided to design a few bags made of authentic watersnake just for themselves as a memory of their whirlwind Indonesian vacation. After receiving an abundance of undeniably positive feedback from friends and retailers back home in New York, the decision to introduce beirn to the world was left unanimous.As CEO of The RJM Group, Rita has used the same strategies that… Show more Throughout their travels in many parts of the world, Rita Overzat and her two daughters, Ali Trier, and Jenna Overzat, decided to design a few bags made of authentic watersnake just for themselves as a memory of their whirlwind Indonesian vacation. After receiving an abundance of undeniably positive feedback from friends and retailers back home in New York, the decision to introduce beirn to the world was left unanimous.As CEO of The RJM Group, Rita has used the same strategies that were so successful in launching and developing emerging brands, to launch beirn. Using both daughters' middle name, a family name, "Beirn", Rita, Ali and Jenna decided to launch their first watersnake handbag collection.In Fall 2007, beirn officially launched with their signature "Jenna" hobo. Each beirn bag is lined with a lightweight canvas material that can endure the lifestyle of a jet-setting woman, while the snakeskin exterior is sure to make any cosmopolitan trendsetter feel so enigmatic with her smart bag in tow. The idea of having a mixed representation of luxury, durability and versatility in one series of bags gave them the opportunity to fill a void in the market to a large audience.beirn has established itself into the market with a wide variety of colorful headbands, belts, tote bags and clutches, to stylish, yet practical ballet flats and sandals. Offering these versatile pieces allows a woman to express her personal style. Each piece in the beirn collection artfully incorporates the signature watersnake material in an array of vibrant and classic shades. Many of the colors are available with the natural markings of the watersnake, creating an authentic and luxurious look at a surprisingly competitive price point. Show less

12 W. 57Th St. New York, Ny 10019

The RJM Group is a full-service luxury brand development firm and showroom. Founder and President, Rita Overzat, has decades of experience in the design, development, sales and marketing of prestige brands. This comprehensive stock-in-trade is available exclusively to the RJM Group's stable or emerging designers, to introduce and revitalize brands within the marketplace. From the firm's "Platinum Coast" location on New York City's 57th Street, Rita and her team of Brand Ambassadors work… Show more The RJM Group is a full-service luxury brand development firm and showroom. Founder and President, Rita Overzat, has decades of experience in the design, development, sales and marketing of prestige brands. This comprehensive stock-in-trade is available exclusively to the RJM Group's stable or emerging designers, to introduce and revitalize brands within the marketplace. From the firm's "Platinum Coast" location on New York City's 57th Street, Rita and her team of Brand Ambassadors work passionately to launch, brand and position their designer clients within the industry. The RJM Group consistently creates accounts for their represented brands with the most prestigious retailers in the world, including: Bergdorf Goodman, Neiman Marcus, Harvey Nichols, Lane Crawford and Barneys New York.Rita Overzat founded the RJM Group in 2001 when, at the peak of her career as a major-label fashion executive, entrepreneurial inspiration struck. She created The RJM Group to provide emerging brands with a voice, and it is this mission that forms the foundation of the firm's business. Show less