Rita Reed Email and Phone Number
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Welcome to my profile. I am a future-facing business development leader with 13+ years of experience in insurance and investment products and services. I am passionate about what I do because I can listen attentively to the need of my customers, build rapport and trust, and offer products and services that meet their requirements. I also can build high-performing teams that can increase sales by delivering exceptional customer service and supporting their needs. I have a history of exponentially growing revenue and profits and am adept at securing strategic alliances and partnerships to drive growth, while also building and nurturing long-term relationships with internal and external stakeholders. I can resolve conflicts and overcome unexpected challenges. With a strong investment acumen and FINRA Series 6, 63, and 26 licenses, I can support strategies and perform analysis, reporting, negotiations, and problem resolution for retirement plan sponsors and stakeholders. With a proven track record of acting as a thought leader, I can position my company for success and support sales associates with training, as well as presentations and data to utilize with customers.I believe in giving my sales team the tools they need and work hands-on to coach and mentor each person for career growth and success. In doing so, I can create an environment of cohesion and optimal performance. My key areas of expertise include Strategic Planning & Execution, Market/Territory Development, Strategic Alliances & Partnerships, Stakeholder Relationship Management, Cross-functional Team Collaboration, Financial Management, Quality & Audit Controls, Talent Acquisition, Succession Planning, Staff Development, and Leadership. If you would like to discuss my skills and background, you will find my contact information in this profile.
Gainsco
View- Website:
- gainsco.com
- Employees:
- 686
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GainscoUnited States -
Market LeaderFarmers Insurance May 2018 - Sep 2023Woodland Hills, Ca, UsIn this role, I drove results, leading a team of Area Sales Leaders, Sales Coaches, New Agent Specialist, and Marketing Specialist in exponential sales growth, and exceeding established objectives for Personal Lines, Commercial, Life and Financial Services, New Business, Premium, and Retention. I identified and executed opportunities for market and territory development, and managed agency footprint to ensure effective agent segmentation. I engaged and coached agents for success, resulting in exceeding average Agency production and recognition in the top 1% of the company. I also collaborated with the Inside Sales team to provide comprehensive support to the agency force. My contributions included:• Transitioned Distribution model from Independent Contractor to Employee-led, resulting in Year over Year financial success. Contributed to Surplus by delivering profitable new business growth in a competitive market.• Delivered premium in collaboration with strategic partnerships. Executed in-market tests of innovation, inclusive of e-Checkout and new products, targeting improvement of the customer and agent experience.• Devised and executed strategy to improve financial results and provide stability to Employees and the agency force.• Selected as a core member of the Women in Leadership initiative, focused on equipping agents with the tools to deliver an outstanding customer experience and improving Net Promoter Score across the organization.• Promoted a Culture of Care through Voice of the Agent surveys. Established a program to secure buy- in, leadership support, and organizational commitment. -
Territory Agency ManagerFarmers Insurance Mar 2017 - Apr 2018Woodland Hills, Ca, UsIn this position, I propelled forward progress for talent acquisition and agency development strategy, including defining compliance, governance, audit controls, budget administration, succession planning, and customer service standards. I achieved a top-three rank among directors in the company. I approved appointment of new agent candidates, created talent development opportunities, and managed succession plans in alignment with desired agent mix in Michigan and Ohio. I also managed Agency Contract administration, maintaining quality control through the proactive review of agent and district manager effectiveness. My contributions included:• Achieved 120% of agency appointment goal.• Improved Net Promoter Score from 25% to 48% in customer satisfaction.• Supported territory leadership by defining and leading the strategy to improve customer experience, prioritize strategic growth plans, and increase the number of quality storefronts. Also, played key role in building a community presence, and driving Net Gain goals.• Collaborated with Head of Sales, Area Sales Managers, and District Managers in planning for and executing agency development plans to achieve desired distribution footprint and premium growth goals.• Served as a partner with Home Office agencies to develop and execute territory and agent density strategies. -
Area Sales ManagerFarmers Insurance Apr 2015 - Feb 2017Woodland Hills, Ca, UsAs Area Sales Manager, I delivered excellent outcomes for territory financial objectives for Personal Lines, Specialty, Umbrella, Commercial, Financial Services and Life product Premium, and New Business goals. I reviewed and assessed Key Performance Indicators, implemented action plans to eliminate deficiencies, and shared best practices with peers and focus groups. l led and developed a team comprised of a Distribution Consultant, Life/Financial Services Specialist, Commercial Wholesaler, Sales Productivity Specialist and eight District Managers. My contributions included:• Assessed market needs and created a plan to eliminate deficiencies, align resources with market goals, elevate performance transparency, and improve financial results. Resulting in the division being recognized for achievement of more than 200% of Life premium goal.• Increased agent productivity revitalized underperforming business lines, and reorganized teams to meet/exceed growth and productivity goals.• Executed communications strategies, to improve customer, agency, district manager and employee experience. Also, improved underwriting quality and engaged independent contractors. -
Agency Development ManagerFarmers Insurance Apr 2013 - Mar 2015Woodland Hills, Ca, UsIn this role, I orchestrated all facets of talent acquisition and territory agent development through the District Manager channel, facilitating training, while also developing new agent sales success strategies. I shared policies, processes, and practices to standardize execution, tracking, and trending of agency development results. I forged and fostered solid business relationships with District Managers and their teams, and partnered with them to recruit new agents, support new agent success, achieve budget operations, and reach desired financial goals and growth objectives. My contributions included:• Led 100% of District Managers to achieve agency appointment and life production goals. Recognized as the #1 ranked Agency Development Manager in Texas.• Mentored and Coached District Managers and Agents, resulting in agency success, improved staff retention, and better compliance.• Recognized subject matter expert for agents and district managers related developing and implementing the strategic plans, behavioral changes, and value-driven activities to produce year-over-year improvements. -
Personal Lines Growth ConsultantFarmers Insurance 2010 - Dec 2012Woodland Hills, Ca, UsIn this position, I spearheaded plan to boost Personal Lines growth and profitability I developed and conducted training for new and existing agents, communicated product changes, executed, and managed sales promotions, and tracked/analyzed productivity to identify opportunities for process improvement. I consulted with and advised agents to build rapport and trust and secure support for change initiatives. I defined marketing strategies to increase brand awareness and lead generation, led sponsorship marketing, and planned and launched conferences for the Texas market. I also created incentives for performance, and coached and mentored each person for career growth and success. My contributions included:• Cultivated strong and sustainable premium growth for Personal and Specialty lines, valued at $325M+ in GWP.• Onboarded and trained district managers and agents in techniques for growing new business and overcoming competitive market factors.• Owned Division/Market Personal Lines growth, tackling and overcoming challenges associated with rate changes, distribution, utilization, productivity, and messaging. Acted as a thought leader to district managers, agents, employees and leadership throughout the Division, and crafted messaging to position company for an increase in brand awareness.
Rita Reed Skills
Rita Reed Education Details
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Southern Arkansas UniversityEconomics Minor
Frequently Asked Questions about Rita Reed
What company does Rita Reed work for?
Rita Reed works for Gainsco
What is Rita Reed's role at the current company?
Rita Reed's current role is Sr, Director, Sales & Business Development.
What is Rita Reed's email address?
Rita Reed's email address is rr****@****hoo.com
What is Rita Reed's direct phone number?
Rita Reed's direct phone number is +197264*****
What schools did Rita Reed attend?
Rita Reed attended Southern Arkansas University.
What skills is Rita Reed known for?
Rita Reed has skills like Leadership, Customer Experience, Stakeholder Engagement, Stakeholder Management, Insurance, Training And Development, Revenue And Profit Growth, Sales, Agency Growth, Market Planning, Accountability, Service Standards.
Who are Rita Reed's colleagues?
Rita Reed's colleagues are Daniel Rodriguez, Carlos Diaz, James Hamoltin, Daniela Diaz Mesa, David Skowronski, Margaret Dixon, Andrew Tran.
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