Rita Seow Email & Phone Number

Singapore

Singapore, Singapore

I re-joined Mediacorp after 11 years to assume the position of Lead, Chinese Audience & Content. This portfolio sits with the Customer Group and key responsibilities include:1) Content & Audience DevelopmentThrough deep data analysis to understand the target audience, I plan and build the overallmulti-platform video strategy through content and audience growth. I lead the team and wecommission original Chinese content of various genres (drama, entertainment, live… Show more I re-joined Mediacorp after 11 years to assume the position of Lead, Chinese Audience & Content. This portfolio sits with the Customer Group and key responsibilities include:1) Content & Audience DevelopmentThrough deep data analysis to understand the target audience, I plan and build the overallmulti-platform video strategy through content and audience growth. I lead the team and wecommission original Chinese content of various genres (drama, entertainment, live shows,info-ed). Strategising content release plans for various platforms (FTA Linear Channels - Ch8 and ChU and OTT meWATCH) is also key to optimise audience consumption and increase stickiness.2) Co-Production and Strategic Partner FrameworkAs part of the corporate goal to expand beyond our shores, I also establish or build relationshipswith overseas production partners and regional transmedia networks like Mediacorp. Weidentify opportunities for partnerships and with understanding of potential partners - strengthand weaknesses, work towards forging a complementary partnership.To continually expand Mediacorp's inzuence locally, it is necessary to build a new StrategicPartner framework with key ministries and stakeholders. I work within the Customer Group andcross departments to deepen such partnerships that would allow us to broaden our contentreach and achiever viewership goals. We also formali[e new collaborations and talent pipelinemodel with key stakeholders.3) Commercial ViabilityWorking closely with with the Commerical teams to balance commercial opportunities andrequirements, which is key to building current and new revenue streams.• Tentpole talent search programme /Star Search 2019/ achieved unprecedented totalsponsorship amount and number of sponsors.• Secondary revenue streams as a result of this programme was also substantial.4) Driving team work through shared goals with Marketing, Commercial and internal Productionarm Show less

Singapore

Returned to home office Singapore in July 2015 and re-started TBA Singapore, assuming the position of Regional Assistant General Manager from August. The business has a renewed focus to consolidate and grow regional accounts of the Group. Leveraging on the start-up experience in Shanghai, but this time fully heading a business unit, the mandate was to revive and grow the regional client base. I work across APAC territories to service clients whose regional / HQ marketing hubs are based in… Show more Returned to home office Singapore in July 2015 and re-started TBA Singapore, assuming the position of Regional Assistant General Manager from August. The business has a renewed focus to consolidate and grow regional accounts of the Group. Leveraging on the start-up experience in Shanghai, but this time fully heading a business unit, the mandate was to revive and grow the regional client base. I work across APAC territories to service clients whose regional / HQ marketing hubs are based in Singapore. In the first year of business (2016), with a lean 4-man team, the office achieved a turnover of SDG3million. NPBT targets went beyond by 200%. Strong growth continued in the second year (2017) and turnover went up 3-folds to over SGD9million. NPBT target doubled. The team is now 20-strong. Show less

Shanghai City, China

At the request of the China office, made another move to Shanghai to join the start-up team for TBA Shanghai. At the early stage, it was a 2-man team (me and the GM). Jointly, we oversaw all aspects of a budding enterprise - office operations, hiring, business development and project delivery. The office achieved business target revenue volume of RMB15million in its first year. In its second year, team strength scaled up quickly to 30-strong and annual turnover increased to… Show more At the request of the China office, made another move to Shanghai to join the start-up team for TBA Shanghai. At the early stage, it was a 2-man team (me and the GM). Jointly, we oversaw all aspects of a budding enterprise - office operations, hiring, business development and project delivery. The office achieved business target revenue volume of RMB15million in its first year. In its second year, team strength scaled up quickly to 30-strong and annual turnover increased to RMB60million. Another notable achievement was clinching a 3-year contract with key automotive client worth RMB 40-45million annually. Key promotion to Assistant General Manager from January 2015. Show less

Hong Kong

An overseas inter-office posting at the end of 2011. Assumed position of Regional Account Director, based out of HK headquarters. The role is focused on growing regional and global client accounts. In the short 15 months, successfully managed and grew the Bloomberg account. Also clinched a regional master service agreement for agency on record (APAC) for Goldman Sachs.

Singapore

Started from junior ranks as Account Executive and was quickly promoted to Senior Events Manager by the end of fourth year. Key Responsibilities: - Acquire and develop key accounts with potential clients. - Maintain and forge re­current business relationship with existing clients. - Plan and manage project resources and manpower from pitch, to planning and execution. - Manage sub­team of 2­-3 persons Project Highlights: South Beach Signing Ceremony (2007)… Show more Started from junior ranks as Account Executive and was quickly promoted to Senior Events Manager by the end of fourth year. Key Responsibilities: - Acquire and develop key accounts with potential clients. - Maintain and forge re­current business relationship with existing clients. - Plan and manage project resources and manpower from pitch, to planning and execution. - Manage sub­team of 2­-3 persons Project Highlights: South Beach Signing Ceremony (2007) BCA Gallery Opening Ceremony (2007) Hollandse Club 100th Anniversary Celebrations ­Exhibition & Gala Dinner (2008) Singapore Biennale Gala & Opening Party (2008) ASEAN Inter­Parliamentary Assembly (2008) FusionFest – Fusionopolis Official Opening Events (2008) Singapore Day in London (2009) FDI Social Events – Opening Ceremony, Gala Dinner, Singapore Night (2009) ExxonMobil – Mobil 1 Motorsport Lunch (2009 & 2010) APEC Singapore Evening at Esplanade (2009) Fair Isaac Roadshow Events [in Tokyo, Seoul, Beijing, KL, Melbourne, Sydney, etc] (2009­2010) Grand Opening of Maxwell Chambers (2010) Singapore Int’l Arbitration Forum Closing Dinner (2010) Dell Retail Partners Conference (2010) F1 Hospitality Suite for Philip Morris (2010) Volkswagen Import Dealers’ Conference 2011 Singapore Day in Shanghai (2011) Singapore Economic Development Board 50th Anniversary Gala Dinner (2011)Singapore Economic Development Board SingaPop! Concert (2011) Show less

Singapore

- In charge of the commissioning of programmes (kids, info­ed, commissioned) and see through the production process from the calling for submission of concept, selection, to working with promotions team on promotions angles and programme broadcast. - Ensure programmes produced meet MDA’s guidelines as well as cater to channel’s and viewer’s needs. In addition, the programmes are commercially attractive and meet the target ratings. To achieve this, the job requires constant discussions… Show more - In charge of the commissioning of programmes (kids, info­ed, commissioned) and see through the production process from the calling for submission of concept, selection, to working with promotions team on promotions angles and programme broadcast. - Ensure programmes produced meet MDA’s guidelines as well as cater to channel’s and viewer’s needs. In addition, the programmes are commercially attractive and meet the target ratings. To achieve this, the job requires constant discussions with Media Development Authority (MDA), in­house and external production units to shape programme’s content. - Maintain a close and amiable working relationship with airtime sales team. It is necessary to constantly provide opportunities and creative ideas for clients to be included in the programmes. Also required to join airtime sales teams for programme pitch to clients. At any one time, juggling multiple commissioning projects is required. - Work very closely with in­house and independent production houses to ensure timely delivery of programme materials as well as maintain high quality content Show less

Singapore

- Plan, select and commission local/foreign arts performances for the annual Singapore Arts Festival. - Closely monitor operating budget and expenses of each individual project. - Liaise closely with foreign performing groups to co­ordinate technical and logistic needs - Work with various local theatres to ensure smooth planning and efficient execution of the performances. - Communication channel between marketing and corporate communications team to brand the… Show more - Plan, select and commission local/foreign arts performances for the annual Singapore Arts Festival. - Closely monitor operating budget and expenses of each individual project. - Liaise closely with foreign performing groups to co­ordinate technical and logistic needs - Work with various local theatres to ensure smooth planning and efficient execution of the performances. - Communication channel between marketing and corporate communications team to brand the festival. - Periodically research and keep abreast of the latest arts trends on the global stage. Show less

Honours, Mass Communication/Media Studies

Activities and Societies: Hall JCRC, Cultural Secretary Hall Musical Committee - Quintsical Productions, Producer & Associate Producer.

Gce A Levels