Oversaw a team of 14 professionals, providing direct management and leadership.Executed the company's business strategies to achieve the goals set by the board.Led brand development initiatives and managed product lifecycle from ideation to market launch.Developed comprehensive marketing plans to drive brand awareness, customer engagement, and sales growth.Implemented and controlled budgets and key performance indicators (KPIs) to ensure financial targets were met.Emphasized customer value proposition through strategic management of key business variables.Acted as a facilitator for daily management processes, fostering collaboration and synergy across departments.

FMCG experience.Negotiates with suppliers for cost of goods, rebates, delivery terms, payment terms and growth incentives within corporate guidelines.Responsible for inter departmental communication among all related areas that are affected by and have an affect on the category being reviewed. This include, space management, marketing, operations, merchandising and any other department that should be involved in major reviews.Budgets and monitors sales and margin plans of assigned categories in accordance with company overall goals.

Conducted external audits for clients in the Pharmaceutical Industry and Food Retail sectors, ensuring compliance with accounting standards and regulatory requirements.Led a team of four professionals, providing direct management and guidance in audit engagements.Identified customer risks and developed risk mitigation analysis processes, focusing on internal controls and financial statements.Analyzed and evaluated the internal control and accounting systems of clients, assessing their effectiveness and recommending improvements.Conducted risk assessments of customers, identifying potential areas of concern and implementing appropriate audit procedures to address them.Evaluated the reasonableness of financial balances presented in the clients' financial statements, performing analytical procedures and substantive testing.Developed and executed audit tests and procedures to obtain sufficient and appropriate audit evidence.Collaborated with clients to propose and implement improvements in their internal control systems and accounting processes.Maintained strong client relationships, providing value-added insights and recommendations for enhancing their financial reporting practices.