Formadora em Inteligência Artificial, Marketing, Comunicação, Branding, Megatrends & Innovation.

Marketing & New technologies- To know and understand how megatrends are changing, at an increasingly fast pace, the world around us, and consequently all industries and the consumer behavior.- Understand how exponential technological evolution is changing the business models in order to respond to the needs of consumers.- Understand the main variables that are the basis of consumer behavior and have the notion that technologies should be used according to the objectives that the Business/ Retailer/ Brand wants to achieve.- To know the main technological developments (artificial intelligence, machine learning, blockchain, Internet of things, Virtual & Augmented Reality, Robotics) and how they are already changing the relationship between Retail and Consumers.- Understand how new technologies can shape the business world in the next 15 years

Professora na Licenciatura em Engenharia Informática e de Computadores da Unidade Curricular do 6º semestre de Marketing e Comunicação Interpessoal

While performing this role, I have managed all business operations. I have established long-term goals/visions for the assigned category (coffee and appliances) and marketplace (Portugal). I have provided an Omni-channel BU forecast. I have monitored and led a team of 74 people. I have created professional relationships with other teams. I have quantitative and qualitative objectives of the BU.Key accomplishments: • Achieved multimillion-euro business growth in 10 years.• Enhanced EBITDA.• Developed and led 3-5 year business plans.• Accomplished leadership in the market.• Introduced several awarded 360 campaigns that reinforce brand awareness and brand equity;.• Launched several Innovation and NPD projects that enhanced market share & penetration and contribute to client acquisition & retention.• Improved operational efficiency, productivity, and profitability, including net sales, margin, contribution plans, and market share.• Ensured Business Unit's compliance with standard guidelines.• Received several awards in ten years.

During this role, I managed the marketing of the brand in Portugal. I developed a budget for both ATL and BTL. Additionally, I directed advertisements for the product, led the marketing research, and oversaw distribution. I coordinated with all internal departments and external suppliers involved in the sales and marketing of the product or service. I monitored the product's financial performance. I provided strategic direction/input for the development of Channel, Customer, and Field Sales strategies. Moreover, I identified and understood key issues and trends that helped me make business decisions. I developed competitive gaps through business efficiency improvements at every step of the value chain.Key accomplishments:• Produced the Marketing and Communication Plan of the Tetley brand in Portugal.• Increased market share by 15% (1 year) and gross margin by 4,5%.• Introduced the first multichannel campaign in Portugal.• Accomplished Tetley Special Award for exceptional performance in 2010.

As a Retailer Consumer Specialist, I oversaw retail customers, including Sonae, Pingo Doce, Dia Minipreço, Auchan, Intermarché, El Corte Inglés, and IKEA in all aspects regarding consumer panel such as tracking, advanced analysis, surveys, and ad-hoc studies, including OTC s.Key accomplishments:• Achieved multi-million turnover and annual revenue growth of 11.5%.• Enhanced customer satisfaction by 35%• Received two Achievement Awards for the work with Retailers Auchan (2008, April) & Intermarché (2008, February).