Rita Tsehai Email and Phone Number

Commercial Leadership, Innovation, Brand Building, Business growth

Delighting the Ethiopian Consumers with great quality, enriching the community with social corporate projects.

Business & Marketing Strategy Consultant.Specialized on FMCG Strategy Development, building, mentoring, coaching marketing team.

Developing full portfolio strategy, Brand strategy & brand building. Coaching & mentoring a young team to build a world class marketing professional.

Reponsible to develop new brands & new products across the French West Africa region. Focussing in laying down a strong foundation for the Juice Business.

Coordinate the development & launch of all product innovations across Central, East & West Africa.- Act as a key point of contact and liaison between parties to exchange information and respond to enquiries regarding product/pack commercialization. - Acting as a translator and facilitator for interactions between various departments. ( Marketing, Technical & legal)- Project Manages and completes all mandatory documentation and approval requirements associated with the Commercialization Process.- Identifies concentrate procurement, packaging management and co-packer opportunities for the Franchises- Establish, communicate and enforce policies and processes regarding formula and regulatory issues (e.g. Technical requirements, Product claims)- Create materials (e.g. newsletters, web based texts) to provide information on department activities, progress of implementation projects, issues, concerns or best practices- Complete all mandatory forms and submit to ensure progression to the next stage of the process.- Explore and assess potential relationships with R&D partners (e.g. cross Business Unit partners) for the purpose of sharing investment/risk, or enhancing business through new brands, technologies and processes.- Identify and assess concentrate procurement, packaging management and co-packer opportunities and submit recommendations based on value to the business.Ensure System resources are optimally devoted to the appropriate strategic solutions by providing the Business Unit Leadership team with clear strategic frameworks for managing core brand innovation in order to generate incremental and sustainable profit growthRun regular Training on the Innovation framework & Project management softwar ( Clarity)

Brand Portfolio: All Coca-Cola Company brands ( Coca-Cola, Fanta, Sprite, Dasani, Burn, Sunfill)Delivered sales growth of 11% vs prior year.-Launch of Burn Energy drink in Tanzania, achieved 10% market share in the Energy drink category within 6month from launch.-Managed major projects : Copa Coca-Cola, with 1,500 team and 30,000 players. With +7,000 Fans attending the finals at the stadium and & live TV coverage.FIFA World Cup Trophy Tour, Tanzania tour. With the world Cup trophy event for 3 days in Tanzania & Zambibar.Achieved a PR ROI of 1 to 30, with record 19hrs of live Media coverage. Run Consumers Promotion, and delivered 23% sales growth, and achieved awareness level of 99% in 2 months.

Managed sll the Brands in the portfolio, in Uganda.

Started with Home Care Product , Brand Manager for OMO , Vim..Then handles Hair Care products, in Nigeria I was the Brand Manager For SunsilkFrom There did handle personal care product, As a Brand Manager for , Lux, Fair & Lovely, Vaseline & other personal care products.