Rita Watson Email and Phone Number

➤ Managing territory with rolling sales of over $138M and ensuring category principles are followed with POG integrity.➤ Overseeing the direction of retail broker/contractor and employee resources and set/surge projects within sales territory.➤ Providing in the field intelligence to the Retail Zone Manager and Account Manager to develop strategic initiatives.➤ Assisting team members with merchandising activities for store resets, shelf merchandising, and display building.➤ Managing in-store retail execution processes and expectations to brokers, broker sales force, and direct reports.➤ Representing Post Consumer Brands and ensuring company sales and marketing objectives are attained for accounts.➤ Implementing sales strategy and collaborating with key account managers to develop account-specific retail objectives.➤ Overseeing TM1 budget of $436K for AWG-SPR, AWG-KC, Dollar General, Family Dollar, JW Winkler, and CVS.➤ Achieving Marketplace Health for space gain goals of 6028 linear feet and 4611 team points of distribution goals since 2020.➤ Effectively managing budgeted broker funds including the receipt of contracts, invoices, and proof of performance.➤ Preparing objectives for merchandising activities, displays, shelf management projects, and share of shelf targets.➤ Building relationships with regional and store-level customers to achieve incremental sales of $802K since 02/2020.➤ Evaluating broker performance, effectively recapping existing market conditions, and recommending corrective actions.➤ Ensuring category principles are followed and achieving an average 28% share of shelf space since FY2020-Q3.

➤ Expanded customer base and successfully drove over $1M of non-basic feature sales to Walmart within 9-state territory.➤ Prepared market manager presentations using data from Atlas, Nielson, and other wide-ranging category analytics.➤ Applied understanding of market demographics by reviewing category management reports and YoY sales reports.

➤ Represented Post Consumer Brands for Hy-Vee, Fareway, Spart Nash, and Associated Wholesale Grocers accounts.➤ Drove new distribution points, filled any product voids, verified pricing, and set merchandising to Gold Standards.➤ Owned execution for distribution, merchandising, shelving, pricing, and top/bottom line results against objectives.➤ Drove long- and short-term strategies, goals, and objectives to meet plan performance metrics for key focus accounts.➤ Spearheaded the creation and implementation of the AWG Selling App widely utilized by all AWG team members.➤ Contributed as a strategic business partner with earned influence and access at the customer and the sales agency.➤ Ensured sales agency customer plans leverage the company's category, brand, and customer strategies and yield success.➤ Communicated closely with Retail Operations Managers and Key Account Managers for agency implementation.➤ Built and maintained strong relationships with access and influence to senior levels of sales broker agencies.➤ Awarded the John S. Campbell Sales Excellence Club Award for individual retail sales performance in 2017 and 2018.➤ Exceeded team sales objectives and received the 2017 C. S. Post Sales Team of the Year Award for the NW/NC team.➤ Consistently provided assistance with sales calls and audits.

➤ Brokered $40M food- and non-food clients by growing, driving, and managing business with Large Level Operators.➤ Supported Nebraska-based foodservice distributors and managed distribution activities of assigned depot operations.➤ Directed selling for specific products to Group Purchasing Organization accounts and identified new opportunities.➤ Coordinated sales meetings and presented performance data, attended vendor fairs, and reported sales activity in CRM.➤ Ensured maximization of deliveries and provided support of store-level sales opportunities through in-store promotions.➤ Communicated results as well as analyzed all distribution data and reports in order to make relevant business decisions.➤ Managed customer relationships through continuous communications between sales merchandising and operations.