Managed Brands: Roger Vivier ; Talika; Hunting World; Free People; Peuterey; French Art Tour Customer Management• Develop and manage long-term strategic client relationships with all levels in assigned account.• Develop specific account strategy plan, creating and maximize business opportunities, ensuring the service scope and client KPI’s are met.• Analyze the client's requirement and needs and distribute the work to internal team accordingly. • Define, negotiate, communicate, implement and manage the scope of the project and monitor quality standards on all deliverables. Content Planning and Coordination • Develop social media content strategy including monthly content calendar and ongoing engagement strategies.• Work closely with divisional PR, copyedited team for campaign synergy and alignment.• Determine campaign KPI and result measurement for each campaign. • Supervision and coordination on digital PR by working with 3rd parties such as press editors or E-PR agencies. KOL & Celebrity Engagement • Identify and select online influencers to develop strategic KOL & Celebrity programs.• Maintain relationship with identified KOL & Celebrity.• Briefing and working with KOL & Celebrity for product seeding, content production or event participation etc. Corporate and Cross-divisional Digital Projects Involvement • Project owner of corporate digital campaigns and initiatives.• From PR perspective, participate and contribute in digital studies and other research projects.• Assist in PR events, online media & KOL invitation. • Participate in PR Budget planning for digital part. Daily Deliverables and Coordination • Compose written proposal/ report and deliver oral presentation if necessary.• Keep track on campaign progress and make sure content calendar is delivered to client on time.• Facilitate internal process including various meeting and reports, content approvals, financial process and legal agreements.

Managed Brands: Victorinox ; 棉花田；Lancome; Stella Luna；Hellen Lee; CoterieCustomer Management • Design long-term PR Strategy Plan by analyzing and tracking of brand’s monthly/ Yearly marketing calendar.• Establish and maintain strong relations with relevant PR and media contacts in fashion, lifestyle and luxury field.• Monitor and oversee all requests and enquiries from journalists and client.• Manage brand contents and prepare the press release to ensure a consistent brand imagery building and increase the market awareness and popularity.• Maximizing brand positioning by meeting with key editors whilst constantly gaining new contacts.Reporting & Analysis • Review and analyze brand's marketing strategy, identify operational improvement opportunities and develop new products and service.• Do the questionnaire design and market research to assist to present business pitch when required.Event Management & Communication• In charge of the event launching which endeavors to create a friendly environment for communication cooperation and social network.• Develop content for external and internal communications. Be responsible for the design and marketing materials including the tickets, flyers, and posters.• In charge of the event venue selection, vendor communication sourcing etc.• The management of all RSVP and membership information.

1.Good at observation and finding the problems in work to solve them rapidly. For example,my proposal to improve employees' telephone etiquette was approved by SH BM and the unified telephone language has been launched and implemented within the whole company in order to build its good image and reputation.2.Assigned as a Management Trainees’ Team Leader (3 international MTs & 8 domestic MTs) to assist the Admin Department to organize the Red Carpet Interview Part of Annual Party themed as “Oscar’s Night”. 3.Completed projects and special assignments by establishing objectives. Selected as a core member to work on 2011 Employees Satisfaction Survey and China Perishable Airfreight Market Research due to my abilities of making good PPT,logical thinking and data analysis skills.4.Prepared and edited articles. Write the corporate newsletter for the Company Meetings and Staff Activities.