With 15 years of experience in branding, advertising, digital, influencer marketing, PR and social media, I have successfully partnered with some of the best brands in the world to create innovative stories and customer experiences across APAC, including Hong Kong, Mainland China, Japan, Korea, and Australia. I am a confident team leader with strong ownership, and I am skilled at improving work efficiency by navigating ambiguity, distilling the direction, and digging out strategic insights. I am an agile problem solver with a growth mindset, and believe that excellent work results from efficient communication and seamless collaboration. I have strong business acumen and a proven track record of accelerating global brands localization and growing business revenue. I have managed to establish long-standing relationships with brands in different industries such as outdoor sports, FMCG, consumer electronics, telecom, retail, airline, automotive, luxury, real estate, and finance, etc. These brands include Jack Wolfskin, Deckers (HOKA ONE ONE), Dyson, Honeywell, China Mobile International, IKEA, Alibaba (Beijing Winter Olympic), International Olympic Committee (Beijing), Sanofi, Häagen-Dazs, Visa, HSBC, Delta Air Lines, Hongkong Land, Lynk & Co, Now health, Bulgari, Genting, Swire Properties, Infiniti, Mannings, Johnson & Johnson, Henderson Land, and Sun Hung Kai Properties.