SVP Marketing & Comms for 6 of the top consumer brands in North America (Trafalgar, Contiki, Insight Vacations, Luxury Gold, Costsaver and Brendan Vacations) under the parent company, The Travel Corporation.

Develop and drive plans that achieve business objectives, leading all key marketing functions including marketing communications and media, brand management, PR, social media, creative services and UX, performance media, consumer marketing, trade marketing, event marketing, consumer insights, and CRM. Facilitate an active relationship vis a vis co-op marketing plans with trade partners throughout the US. Oversee all marketing strategy, planning and implementation, including production, creative, local, website pages, social, digital, PR, partnerships, special projects, etc. Influence and contribute to global marketing plans and provide requirements and enhancement recommendations for better online conversions. Evaluate, update and improve customer journey from online lead generation and acquisition such as request a quotes and order a brochure to booking and post booking nurture to exceed repeat business goals. Represent Contiki at conferences and speak on behalf of the brand.

Manage Account Services Dept. Supervise and manage day-to-day activities for several accounts at a time. Perform discovery, strategy, planning, and quality assurance of all interactive projects, including websites, ecommerce solutions, content management systems, email marketing communications, and online marketing solutions. Create and execute marketing plans for B2C and B2B clients to achieve business goals. Manage, monitor and evaluate email marketing, online marketing, search engine marketing, and social media campaigns with team. Develop monthly reports for clients and make recommendations for improvement upon evaluation of marketing insights. Assist with new business proposal writing. Responsible for all budgets, project plans and timelines.

Promoted within 7 months of initial hire date due to strong leadership skills, mentoring and understanding of the industry. Managed, motivated and trained a team of 15 employees, who eventually became analytical thinkers, developed their strategic thinking skills and received promotions. Under my management, developed and implemented a procedures manual among the client service department to ensure a uniformed system. Lead intra-firm teams of creative and account management to develop successful campaigns. Advised clients of new ideas, their development and timeline execution. Assisted in competitive analysis and marketplace assessments. Supervised in producing and executing strategic marketing plans and marketing activities, including advertisements, press releases, lead generation programs, tracking of results, special events and other marketing collateral.

Managed and processed 45 entries for all clients for submittal into popular industry award ceremony. Acted as a liaison between creative, public relations and media departments to meet efficient deadlines. Worked with PR and media departments to guarantee all work flow through the agency productively and on-time. Generated and supervised promotional giveaway timelines and collateral materials. Coordinated print quotes, proofed bluelines, color proofs and attended press checks.