Establishing client strategy with Retail Marketing Director and Zone Client Development Manager, implementing it in all three countries while adapting to each store's priorities.Acting as an internal consultant to develop a client centric mindset at country and store level through - defining client priorities- sharing objectives with retail, help animating them, deliver them throughout the year and monitor results- partnering cross functionally with key retail facing functions and local partners- private client relationship management and top client development- leveraging all existing client development tools on store level- managing client synergies with events and product teamsDirect Marketing Tools Management (mailing, emailing, database insights)

• Management of CRM team in particular and overall management across sales team of 90FTE• Build highly motivated teams, providing leadership and coaching teams to the next level• Channel Data Collection• Client data analysis and reporting• Develop city CRM strategy and implementation• Recruitment, strategic development and % Retention of clients and new high potential customers• Enhance customer loyalty through special concierge style services• Increase TO Top Clients• Animate and promote digital activities and projects• Maintain highest degree of after sales service and customer care• Elevating customer in store experience • Liaise directly to headquarters with regular reporting tools

Oversee all branding, advertisement and communication of Ferrari’s Licensees and SponsorsDeveloping joint communication campaigns between Ferrari and SponsorsOversee the production of TV adverts, newspaper and magazine advertisements, direct mailings, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printersSupervising the approval of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines Responsible for advertising space in the Official Ferrari MagazineManaging, overseeing and approving all Ferrari Product Placements (Transformers 3, Gossip Girls, Cars 2..) Implementation of new branding guidelines for various global projects (eg. Ferrari World Abu Dhabi, Santander, Ferrari Finali Mondiali)

Project Manager for setting up, designing and managing the new Scuderia Ferrari Marlboro Sponsors' Motorhome. Solitary budget responsibilityDesign Process: integration and implementation of the new Ferrari Corporate Identity in the MotorhomePersonnel Management: recruiting, training, leading the hospitality team and exploring ways of improving existing services, and increasing profitabilitySponsor Relations: managing sponsors' requirements at the F1 races, liaising with sponsors for individual guest programs, implementing Aldars' sponsorship program into Motorhome management

General support of the Hospitality Project Manager and the Marketing team for all hospitality and sponsor requestsSupport and organisation of all F1 Test Hospitality, Energy Station (Team Motorhome) Hospitality & Fly away hospitalityManaging of all Hospitality StaffGuest and exclusive guest (Top VIP clients) handling accountability at all F1 Tests and European racesOrganisation & coordination accountability staff travel Hire and train new staff, order and maintain supplies, oversee events and marketing, and monitor budgetGlobal logistics handling, planning and budgetingPermanent communication with race team & test team managers regarding special requests for drivers and itinerarySupport in implementing celebrity chef concept & new catering team structure