The role of marketing is to boost sales and profitability - today, businesses need integrated thinking, inspiring consumers, customers and employees alike. Bancmarketing is an integrated strategic marketing and communications agency. I start by identifying the difference you want to see. Brands must connect with their audience. So, I work with you to establish your “brand territory” and develop effective communication solutions. Evaluating your competitive landscape and developing a… Show more The role of marketing is to boost sales and profitability - today, businesses need integrated thinking, inspiring consumers, customers and employees alike. Bancmarketing is an integrated strategic marketing and communications agency. I start by identifying the difference you want to see. Brands must connect with their audience. So, I work with you to establish your “brand territory” and develop effective communication solutions. Evaluating your competitive landscape and developing a cohesive marketing strategy to deliver tangible business growth is my core strength. Having sound market knowledge is essential. I research and write the industry sector reports for the Commercial Interiors UK (the new name for the BCFA). Whether you are supplying contract furnishings to the hospitality, marine, healthcare, office or education sectors, members are given free access to this invaluable resource. As an Ambassador and regular features writer for Design Insider I’ve had the pleasure of interviewing many members and industry leaders - see link below.Having spent so many years in the flooring industry, I genuinely enjoy writing my monthly Marketing Insights feature for @thestocklists updating readers on latest trends and industry initiatives.I'm also proud to be on the NEWK UK Board, a voluntary role focussed on connecting with designers and suppliers working in the hospitality sector to create opportunities for the next generation. Show less

I am currently serving as Director of Marketing on the UK Chapter. NEWH is a non-profit networking organisation for hospitality industry professionals, facilitating connections and sharing knowledge to enhance the growth and development of the sector. Central to this is supporting the next generation of talent entering our industry through scholarships and mentoring.

Brintons – making the world a more beautiful place.Operating in all major markets world-wide Brintons delivers unrivalled carpet solutions to both its commercial and residential customers. Brintons’ talented team work hard to be the best in its field, delivering outstanding product quality, design, technical expertise, excellent project management and customer service support. Key Achievements• Developed and successfully implemented a multi-channel communication… Show more Brintons – making the world a more beautiful place.Operating in all major markets world-wide Brintons delivers unrivalled carpet solutions to both its commercial and residential customers. Brintons’ talented team work hard to be the best in its field, delivering outstanding product quality, design, technical expertise, excellent project management and customer service support. Key Achievements• Developed and successfully implemented a multi-channel communication strategy, involving online, social media and industry leaders – increased web visits by 33%.• Evaluated brand positioning in key sectors globally. Developed and rolled out brand guidelines defining Brintons position, look and voice in the market. Resulted in improved customer, press and employee engagement. • Restructured both Marketing and R&D teams to focus on key initiatives for growth, delivering more effective output on reduced spend. • Developed market entry strategy for Healthcare and Rugs. This involved new product development through to reviewing how to sell to these sectors and developing new channels such as Brintons first e-commerce website. Show less

Founded Bancmarketing in November 2011, an independent Marketing Strategy and Public Relations consultancy. Worked with Brintons new Executive Team to develop a business growth strategy and developed an integrated communication plan. Managed the residential press office, quickly recruited an Account Manager to support growing customer base. Made the business dormant following appointment as Marketing Director at Brintons Carpets Ltd.

Responsible for communications for both residential and commercial sectors globally. Reviewed global activity and implemented plan which delivered more effective output on significantly reduced spend.Managed internal and external communication surrounding the business going into administration and acquisition by Carlyle Group. On front line for all media enquiries internationally.Implemented regular and targeted customer communication to ensure confidence – measured… Show more Responsible for communications for both residential and commercial sectors globally. Reviewed global activity and implemented plan which delivered more effective output on significantly reduced spend.Managed internal and external communication surrounding the business going into administration and acquisition by Carlyle Group. On front line for all media enquiries internationally.Implemented regular and targeted customer communication to ensure confidence – measured engagement. Show less

Generated consumer enquiry and retention initiatives - improved CPE on reduced spend.Developed and implemented integrated marcomms activity, effectively targeting key stakeholders: internally, within the trade, press and end consumersDeveloped joint marketing with synergy brands through licensing and brand extension

Responsible for Product Management, Merchandising, Analysis and Communication functions.Led full review of product portfolio in relation to target market, developed plan and delivered new portfolio and double digit sales growth.

5 positions held at Electrium / Hanson Electrical.