Rita Bancroft Email & Phone Number

Wolverhampton, GB

Wolverhampton, United Kingdom

The role of marketing is to boost sales and profitability - today, businesses need integrated thinking, inspiring consumers, customers and employees alike. Bancmarketing is an integrated strategic marketing and communications agency. I start by identifying the difference you want to see. Brands must connect with their audience. So, I work with you to.

I am currently serving as Director of Marketing on the UK Chapter. NEWH is a non-profit networking organisation for hospitality industry professionals, facilitating connections and sharing knowledge to enhance the growth and development of the sector. Central to this is supporting the next generation of talent entering our industry through scholarships and.

Kidderminster, Worcestershire, United Kingdom

• Brintons – making the world a more beautiful place.Operating in all major markets world-wide Brintons delivers unrivalled carpet solutions to both its commercial and residential customers. Brintons’ talented team work.
• Developed and successfully implemented a multi-channel communication… Show more Brintons – making the world a more beautiful place.Operating in all major markets world-wide Brintons delivers unrivalled carpet solutions.
• Developed and successfully implemented a multi-channel communication strategy, involving online, social media and industry leaders – increased web visits by 33%.
• Evaluated brand positioning in key sectors globally. Developed and rolled out brand guidelines defining Brintons position, look and voice in the market. Resulted in improved customer, press and employee engagement.
• Restructured both Marketing and R&D teams to focus on key initiatives for growth, delivering more effective output on reduced spend.
• Developed market entry strategy for Healthcare and Rugs. This involved new product development through to reviewing how to sell to these sectors and developing new channels such as Brintons first e-commerce website..

Wolverhampton, United Kingdom

Founded Bancmarketing in November 2011, an independent Marketing Strategy and Public Relations consultancy. Worked with Brintons new Executive Team to develop a business growth strategy and developed an integrated communication plan. Managed the residential press office, quickly recruited an Account Manager to support growing customer base. Made the.

Responsible for communications for both residential and commercial sectors globally. Reviewed global activity and implemented plan which delivered more effective output on significantly reduced spend.Managed internal and external communication surrounding the business going into administration and acquisition by Carlyle Group. On front line for all media.

Generated consumer enquiry and retention initiatives - improved CPE on reduced spend.Developed and implemented integrated marcomms activity, effectively targeting key stakeholders: internally, within the trade, press and end consumersDeveloped joint marketing with synergy brands through licensing and brand extension

Responsible for Product Management, Merchandising, Analysis and Communication functions.Led full review of product portfolio in relation to target market, developed plan and delivered new portfolio and double digit sales growth.

5 positions held at Electrium / Hanson Electrical.

Studied Mba In Strategic Marketing

Post Graduate Diploma In Marketing