Rita Barata Email and Phone Number
Rita Barata work email
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Rita Barata personal email
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My career is rooted in marketing and sales in the pharmaceutical industry, where I had the opportunity to gain extensive experience and to add value working in cross-functional and cross-cultural teams in different multinational and start-up companies, countries and therapeutical areas.Having lived and worked abroad, allowed me to easily adapt to a diverse range of contexts, effectively collaborate with colleagues from diverse backgrounds, co-creating compelling strategies that translated into impactful outcomes.As a transparent and enthusiastic leader, I am committed to achieve success creating a positive and inclusive environment, that unleashes my team's full potential and subsequent excellence in execution.
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Head Of Marketing Adriatics And PortugalAstellas PharmaPortugal -
Global Marketing DirectorSomaí Pharmaceuticals Dec 2023 - PresentDublin, Dublin, IeMy main mission is to steer the global B2B and B2C marketing, medical, access and corporate communications strategy and initiatives, driving brand visibility and market penetration globally. -
Business And Marketing ConsultantFreelance May 2023 - Nov 2023Business and Marketing Consultant for several companies for the development of strategic and operational projects.
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Business Unit HeadNeuraxpharm May 2022 - Mar 2023Sant Joan Despí, Barcelona, EsMy main mission was to define and implement the European strategy of the Corporate Medical Cannabis Business Unit, in order to drive and accelerate the launch and growth in the different countries, expanding the European presence of the medical cannabis business. -
Head Of Marketing Emea & Country Manager Iberia (Dual Role)Tilray Brands, Inc. Nov 2019 - Apr 2022Global, OoAs Head of Marketing EMEA, my main mission was to influence the market dynamics around medical cannabis, aiming for competitive market access for the Tilray portfolio across Europe.As Country Manager Iberia my main mission was to lead all market access, commercial and medical activities in Portugal and Spain, providing strategic and operational direction to ensure delivery of sales target and business success, developing strategic relationships with relevant local stakeholders, and ensuring compliance with regulatory and country’s laws. -
Head Of Marketing DiabetesAstrazeneca Dec 2017 - Oct 2019Cambridge, Cambridgeshire, GbMy main mission was to define the diabetes portfolio strategy, lead the marketing team and steer the cross-functional strategic and execution plan to maximize the business. -
Head Of Marketing PalexiaGrünenthal Group Apr 2016 - Oct 2017Aachen, DeMy main mission was to lead the global strategy and its execution, in order to maximize countries performance. -
Director Business Insights North EuropeGrünenthal Group Dec 2014 - Apr 2016Aachen, DeMy mission was to be the expert and knowledge centre in Headquarters of the assigned countries (Germany, Austria, Switzerland, UK, Ireland and BeNeLux), supporting the Senior Management in identifying performance maximisation measures and implementing commercial excellence initiatives in the different countries. -
Associate Director MarketingGrünenthal Group Oct 2013 - Nov 2014Aachen, DeLaunch preparation of a new product for breakthrough cancer pain treatment and Integration of a partner brand in Grünenthal Pain Portfolio Europe. -
Associate Director Portfolio ManagementGrünenthal Group Jul 2012 - Oct 2013Aachen, DeEuropean portfolio management of 3 Pain Established Brands. -
Group Product ManagerGrünenthal Group Oct 2010 - Jul 2012Aachen, DeMy main mission was to manage the Established Brands portfolio in the pain area (hospital and ambulatory market) with the objective of maximising its business in Portugal. -
Product ManagerNovartis Oct 2007 - Oct 2010Basel, Baselstadt, ChBrand Management (including two product launches) with responsibilities in market analysis, strategic planning and implementation of marketing programs directed at Specialty and General Practitioner Physicians, in Cardiovascular and Metabolic area. -
Sales RepresentativeNovartis Nov 2006 - Sep 2007Basel, Baselstadt, ChAs a Sales Representative at GP’s level in Lisbon my main responsibilities were the promotion of cardiovascular & metabolic products and launch of a new pain product. -
Product Manager TraineeNovartis Sep 2005 - Nov 2006Basel, Baselstadt, ChMarketing trainee in different therapeutical areas: Ophthalmic, Cardiovascular & Metabolic area.
Rita Barata Skills
Rita Barata Education Details
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Pwn LisbonPwn Lisbon Mentee -
Nova School Of Business And EconomicsDoing Digital 16ª Edition Program -
Iscte - Instituto Universitário De LisboaMarketing
Frequently Asked Questions about Rita Barata
What company does Rita Barata work for?
Rita Barata works for Astellas Pharma
What is Rita Barata's role at the current company?
Rita Barata's current role is Head of Marketing Adriatics and Portugal.
What is Rita Barata's email address?
Rita Barata's email address is ri****@****ail.com
What schools did Rita Barata attend?
Rita Barata attended Pwn Lisbon, Nova School Of Business And Economics, Iscte - Instituto Universitário De Lisboa.
What skills is Rita Barata known for?
Rita Barata has skills like Pharmaceutical Sales, Sales Effectiveness, Pharmaceutical Industry, Market Analysis, Market Access, Marketing Management, Market Planning, Marketing, Hospital Sales, Product Launch, Sales Operations, Sales.
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