Rita Barata

Rita Barata Email and Phone Number

Head of Marketing Adriatics and Portugal @ Astellas Pharma
Portugal
Rita Barata's Location
Portugal, Portugal
Rita Barata's Contact Details

Rita Barata work email

Rita Barata personal email

About Rita Barata

My career is rooted in marketing and sales in the pharmaceutical industry, where I had the opportunity to gain extensive experience and to add value working in cross-functional and cross-cultural teams in different multinational and start-up companies, countries and therapeutical areas.Having lived and worked abroad, allowed me to easily adapt to a diverse range of contexts, effectively collaborate with colleagues from diverse backgrounds, co-creating compelling strategies that translated into impactful outcomes.As a transparent and enthusiastic leader, I am committed to achieve success creating a positive and inclusive environment, that unleashes my team's full potential and subsequent excellence in execution.

Rita Barata's Current Company Details
Astellas Pharma

Astellas Pharma

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Head of Marketing Adriatics and Portugal
Portugal
Rita Barata Work Experience Details
  • Astellas Pharma
    Head Of Marketing Adriatics And Portugal
    Astellas Pharma
    Portugal
  • Somaí Pharmaceuticals
    Global Marketing Director
    Somaí Pharmaceuticals Dec 2023 - Present
    Dublin, Dublin, Ie
    My main mission is to steer the global B2B and B2C marketing, medical, access and corporate communications strategy and initiatives, driving brand visibility and market penetration globally.
  • Freelance
    Business And Marketing Consultant
    Freelance May 2023 - Nov 2023
    Business and Marketing Consultant for several companies for the development of strategic and operational projects.
  • Neuraxpharm
    Business Unit Head
    Neuraxpharm May 2022 - Mar 2023
    Sant Joan Despí, Barcelona, Es
    My main mission was to define and implement the European strategy of the Corporate Medical Cannabis Business Unit, in order to drive and accelerate the launch and growth in the different countries, expanding the European presence of the medical cannabis business.
  • Tilray Brands, Inc.
    Head Of Marketing Emea & Country Manager Iberia (Dual Role)
    Tilray Brands, Inc. Nov 2019 - Apr 2022
    Global, Oo
    As Head of Marketing EMEA, my main mission was to influence the market dynamics around medical cannabis, aiming for competitive market access for the Tilray portfolio across Europe.As Country Manager Iberia my main mission was to lead all market access, commercial and medical activities in Portugal and Spain, providing strategic and operational direction to ensure delivery of sales target and business success, developing strategic relationships with relevant local stakeholders, and ensuring compliance with regulatory and country’s laws.
  • Astrazeneca
    Head Of Marketing Diabetes
    Astrazeneca Dec 2017 - Oct 2019
    Cambridge, Cambridgeshire, Gb
    My main mission was to define the diabetes portfolio strategy, lead the marketing team and steer the cross-functional strategic and execution plan to maximize the business.
  • Grünenthal Group
    Head Of Marketing Palexia
    Grünenthal Group Apr 2016 - Oct 2017
    Aachen, De
    My main mission was to lead the global strategy and its execution, in order to maximize countries performance.
  • Grünenthal Group
    Director Business Insights North Europe
    Grünenthal Group Dec 2014 - Apr 2016
    Aachen, De
    My mission was to be the expert and knowledge centre in Headquarters of the assigned countries (Germany, Austria, Switzerland, UK, Ireland and BeNeLux), supporting the Senior Management in identifying performance maximisation measures and implementing commercial excellence initiatives in the different countries.
  • Grünenthal Group
    Associate Director Marketing
    Grünenthal Group Oct 2013 - Nov 2014
    Aachen, De
    Launch preparation of a new product for breakthrough cancer pain treatment and Integration of a partner brand in Grünenthal Pain Portfolio Europe.
  • Grünenthal Group
    Associate Director Portfolio Management
    Grünenthal Group Jul 2012 - Oct 2013
    Aachen, De
    European portfolio management of 3 Pain Established Brands.
  • Grünenthal Group
    Group Product Manager
    Grünenthal Group Oct 2010 - Jul 2012
    Aachen, De
    My main mission was to manage the Established Brands portfolio in the pain area (hospital and ambulatory market) with the objective of maximising its business in Portugal.
  • Novartis
    Product Manager
    Novartis Oct 2007 - Oct 2010
    Basel, Baselstadt, Ch
    Brand Management (including two product launches) with responsibilities in market analysis, strategic planning and implementation of marketing programs directed at Specialty and General Practitioner Physicians, in Cardiovascular and Metabolic area.
  • Novartis
    Sales Representative
    Novartis Nov 2006 - Sep 2007
    Basel, Baselstadt, Ch
    As a Sales Representative at GP’s level in Lisbon my main responsibilities were the promotion of cardiovascular & metabolic products and launch of a new pain product.
  • Novartis
    Product Manager Trainee
    Novartis Sep 2005 - Nov 2006
    Basel, Baselstadt, Ch
    Marketing trainee in different therapeutical areas: Ophthalmic, Cardiovascular & Metabolic area.

Rita Barata Skills

Pharmaceutical Sales Sales Effectiveness Pharmaceutical Industry Market Analysis Market Access Marketing Management Market Planning Marketing Hospital Sales Product Launch Sales Operations Sales Cardiology Business Planning Pharmaceutics Global Marketing Oncology Marketing Strategy Kol Development Sales Process Dermatology Diabetes Market Research Business Strategy Strategy Product Management International Marketing Therapeutic Areas

Rita Barata Education Details

  • Pwn Lisbon
    Pwn Lisbon
    Pwn Lisbon Mentee
  • Nova School Of Business And Economics
    Nova School Of Business And Economics
    Doing Digital 16ª Edition Program
  • Iscte - Instituto Universitário De Lisboa
    Iscte - Instituto Universitário De Lisboa
    Marketing

Frequently Asked Questions about Rita Barata

What company does Rita Barata work for?

Rita Barata works for Astellas Pharma

What is Rita Barata's role at the current company?

Rita Barata's current role is Head of Marketing Adriatics and Portugal.

What is Rita Barata's email address?

Rita Barata's email address is ri****@****ail.com

What schools did Rita Barata attend?

Rita Barata attended Pwn Lisbon, Nova School Of Business And Economics, Iscte - Instituto Universitário De Lisboa.

What skills is Rita Barata known for?

Rita Barata has skills like Pharmaceutical Sales, Sales Effectiveness, Pharmaceutical Industry, Market Analysis, Market Access, Marketing Management, Market Planning, Marketing, Hospital Sales, Product Launch, Sales Operations, Sales.

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