Role of digital and lead generation marketer.

• Oversee all aspects of strategic product planning, market research, budget and expense planning, budget reporting, and the evaluation of promotions.• Actively manage and mentor Marketing Manager and Executives and Database Managers to ensure meticulous mail and email acquisition marketing, and promotion of brand standards• Collaborate with government agencies and external associations to lead external events, and personally oversee up to 6 monthly internal events.• Conduct in-depth trend analysis to create marketing initiatives and strategies

•Successfully worked with and managed marketing staff and external PR agencies which required oversight of campaign specific KPIS for diverse mediums. •Designed and delivered on-the-job training to new Marketing Executives, and worked closely with Sales team to conceptualize sales strategies and impactful collaterals.•Responsible for the planning and growth of large-scale events throughout tenure in position, and subsequently managed event-specific lead generation for Delegate and Sponsorship salespeople.•Proactively sourced distinct marketing partners for every event.•Conducted in-depth analysis of the effectiveness of individual marketing efforts.•Recognized as the Marketer of the Year in 2012 and 2013, and Best Employee of the Quarter in 2009 for exceptional job performance.•Recognized for best Launch Events in a new Market for 2013 for the event Indonesia Oil and Gas•Recognized for best Team player in an event for Cloud Asia – co-organized with Singapore’s Infocomm Development Authority – a government agency.