Rita Baxi
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Rita Baxi Email & Phone Number

SmartPA Partner at SmartPA with expertise in EA support, Marketing, Social Media, Operations and Business Development.
Location: Greater Northampton Area, United Kingdom, United Kingdom 5 work roles
1 work email found @westernunion.com LinkedIn matched
✓ Verified Jun 2026 3 data sources Profile completeness 71%

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Role
SmartPA Partner at SmartPA with expertise in EA support, Marketing, Social Media, Operations and Business Development.
Location
Greater Northampton Area, United Kingdom, United Kingdom

Who is Rita Baxi? Overview

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Rita Baxi is listed as SmartPA Partner at SmartPA with expertise in EA support, Marketing, Social Media, Operations and Business Development. based in Greater Northampton Area, United Kingdom, United Kingdom. AeroLeads shows a work email signal at westernunion.com and a matched LinkedIn profile for Rita Baxi.

Rita Baxi previously worked as Customer Business Executive (National Account Manager) at Camelot and Senior National Accounts Manager at Western Union Retail Services Gb.

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Email format at westernunion.com

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{first}.{last}@westernunion.com
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Profile bio

About Rita Baxi

With over half a decade at SmartPA, I specialise in delivering tailored solutions across Marketing, Social Media, Sales, and Operations, helping businesses to grow and thrive in competitive markets. My mission is to provide exceptional outsourced support and Managed Services, ensuring our clients’ operations are not only efficient but also highly effective.At SmartPA, we operate on a transparent, fixed-cost model, creating a stable financial environment that enables businesses to focus on achieving their goals. During my time here, I’ve honed critical skills in marketing strategy, social media management, project management, and sales optimisation, all of which are fundamental to the bespoke solutions we offer.Marketing & Social Media: I have a successful track record in developing and executing marketing campaigns and implementing social media strategies that drive brand engagement and business growth. By using data-led insights, I ensure that every initiative aligns with our clients’ brand identity and objectives.Sales & Operations: My experience also includes optimising sales processes, strengthening client relationships, and streamlining operations to enhance efficiency. I work closely with clients to ensure that their strategic business plans are seamlessly integrated into day-to-day operations, resulting in improved performance and profitability.At the core of my approach is a commitment to adaptability and excellence. Alongside a team of over 150 skilled partners, we collaborate to address the unique needs of each client, whether that involves expanding their market presence, boosting brand visibility, or enhancing internal processes. Our support has helped clients not only maintain but excel in challenging business environments.By partnering with SmartPA, clients benefit from tailored, results-driven support that keeps them ahead in an ever-evolving marketplace.

Listed skills include Business Development, Relationship Management, Account Management, Sales Management, and 33 others.

5 roles

Rita Baxi work experience

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Customer Business Executive (National Account Manager)

Watford, United Kingdom

Responsible for managing and growing Camelot business in Morrisons and Co-op with a business turnover of over £1bn. Sustained volume in a declining industry, ahead of competitors. Responsible for managing P & L and helping to reduce operational costs for Co-op. · Development and implementation of Joint Business Plans· Delivered new products and proposals·.

Oct 2014 - Aug 2016

Senior National Accounts Manager

London, United Kingdom

Senior Account Manager Managing a portfolio of accounts including large networks in the travel, FMCG and financial industries contributing to over 25% of locations within the UK and contributing £10.5m per annum. Has strong national account management skills, practised in transforming customer relationships to that of a valued business partner. Developed.

Nov 2007 - Jun 2014

Acting Head Of National Accounts

London, United Kingdom

During maternity cover managed 53% of the overall business with 25 National Accounts. Coached 2 new account managers, set KPI's and goals in line with the overall business needs. Won new business resulting in 80 new locations within the travel industry.

Feb 2007 - Nov 2007

National Account Manager

London, United Kingdom

Managed portfolio of 14 national accounts. Supported Head of National Accounts during Head of Business Development Cover. Won new business within travel industry resulting in 270 new locations.

Apr 2005 - Feb 2007

Senior Business Development Executive

London, United Kingdom

Managed London & South Territory which consisted of 350 agents. Successfully built relationships with the independent network as well as consistently achieving targets for new business. Has delivered one to one and group training including Anti Money Laundering. Consistently over achieved new business targets.

May 2001 - Apr 2005
FAQ

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What is Rita Baxi's role at their current company?

Rita Baxi is listed as SmartPA Partner at SmartPA with expertise in EA support, Marketing, Social Media, Operations and Business Development..

What is Rita Baxi's email address?

AeroLeads has found 1 work email signal at @westernunion.com for Rita Baxi.

Where is Rita Baxi based?

Rita Baxi is based in Greater Northampton Area, United Kingdom, United Kingdom.

What companies has Rita Baxi worked for?

Rita Baxi has worked for Camelot, Western Union Retail Services Gb, and Fexco.

How can I contact Rita Baxi?

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What skills is Rita Baxi known for?

Rita Baxi is listed with skills including Business Development, Relationship Management, Account Management, Sales Management, New Business Development, Product Management, Strategy, and Management.

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