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With over half a decade at SmartPA, I specialise in delivering tailored solutions across Marketing, Social Media, Sales, and Operations, helping businesses to grow and thrive in competitive markets. My mission is to provide exceptional outsourced support and Managed Services, ensuring our clients’ operations are not only efficient but also highly effective.At SmartPA, we operate on a transparent, fixed-cost model, creating a stable financial environment that enables businesses to focus on achieving their goals. During my time here, I’ve honed critical skills in marketing strategy, social media management, project management, and sales optimisation, all of which are fundamental to the bespoke solutions we offer.Marketing & Social Media: I have a successful track record in developing and executing marketing campaigns and implementing social media strategies that drive brand engagement and business growth. By using data-led insights, I ensure that every initiative aligns with our clients’ brand identity and objectives.Sales & Operations: My experience also includes optimising sales processes, strengthening client relationships, and streamlining operations to enhance efficiency. I work closely with clients to ensure that their strategic business plans are seamlessly integrated into day-to-day operations, resulting in improved performance and profitability.At the core of my approach is a commitment to adaptability and excellence. Alongside a team of over 150 skilled partners, we collaborate to address the unique needs of each client, whether that involves expanding their market presence, boosting brand visibility, or enhancing internal processes. Our support has helped clients not only maintain but excel in challenging business environments.By partnering with SmartPA, clients benefit from tailored, results-driven support that keeps them ahead in an ever-evolving marketplace.
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Customer Business Executive (National Account Manager)Camelot Oct 2014 - Aug 2016Watford, United KingdomResponsible for managing and growing Camelot business in Morrisons and Co-op with a business turnover of over £1bn. Sustained volume in a declining industry, ahead of competitors. Responsible for managing P & L and helping to reduce operational costs for Co-op. · Development and implementation of Joint Business Plans· Delivered new products and proposals· Worked with Morrisons and Co-op marketing teams to adapt and define customer specific needs as well as following Camelot brand guidelines· Introducing new terminals and product into over 300 Morrisons Petrol Filling Stations· Managed refresh project of marketing materials following Camelot logo update -
Senior National Accounts ManagerWestern Union Retail Services Gb Nov 2007 - Jun 2014London, United KingdomSenior Account Manager Managing a portfolio of accounts including large networks in the travel, FMCG and financial industries contributing to over 25% of locations within the UK and contributing £10.5m per annum. Has strong national account management skills, practised in transforming customer relationships to that of a valued business partner. Developed, implemented and achieved customer business plans and project managed the launch of Western Union's Prepaid Card into a leading nationwide retailer.Has successfully renegotiated contracts against competition and won new business within a competitive industry. -
Acting Head Of National AccountsFexco Feb 2007 - Nov 2007London, United KingdomDuring maternity cover managed 53% of the overall business with 25 National Accounts. Coached 2 new account managers, set KPI's and goals in line with the overall business needs. Won new business resulting in 80 new locations within the travel industry. -
National Account ManagerFexco Apr 2005 - Feb 2007London, United KingdomManaged portfolio of 14 national accounts. Supported Head of National Accounts during Head of Business Development Cover. Won new business within travel industry resulting in 270 new locations. -
Senior Business Development ExecutiveFexco May 2001 - Apr 2005London, United KingdomManaged London & South Territory which consisted of 350 agents. Successfully built relationships with the independent network as well as consistently achieving targets for new business. Has delivered one to one and group training including Anti Money Laundering. Consistently over achieved new business targets.
Rita Baxi Skills
Frequently Asked Questions about Rita Baxi
What is Rita Baxi's role at the current company?
Rita Baxi's current role is SmartPA Partner at SmartPA with expertise in EA support, Marketing, Social Media, Operations and Business Development..
What is Rita Baxi's email address?
Rita Baxi's email address is ri****@****ail.com
What skills is Rita Baxi known for?
Rita Baxi has skills like Business Development, Relationship Management, Account Management, Sales Management, New Business Development, Product Management, Strategy, Management, Payments, Negotiation, Banking, Financial Services.
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