Rita Burke Email & Phone Number

Partner at Rising Tide delivering strategic consulting, training and advice to associations, media companies and non-profits by improving skills, identifying and evaluating new revenue streams, extending existing brands with new products, gaining efficiencies with technology, extending penetration through new sales channels and creating more value for members and customers. Clients have included AGU, ESA, Scientific American, IDSA, Reader’s Digest, The Hollywood Reporter, VNU Business Media and YPPA and Greenwich Alliance for Education/AVID Program.

Greenwich, Ct

* Sales training design and facilitation for organizations looking to take teams to the next level* Partnered with JMRyan to design and deliver custom training programs to the then nascent Amazon Media Group ad sales team and Google's Waze Advertising Division* Senior Facilitator at Impact Performance Group, (IPG) providing sales and product training for both new hires and existing sellers in small groups and large classrooms. Focus on Consultative Selling Skills, enhancing Emotional Intelligence and improving Presentation Skills.* Provide consultative sales training with Ariel / The Baron Group for CPG, Financial and Non-Profit clients* Established NYC presence and developed pilot programs and partnerships for the StarStar mobile platform from Zoove with major media companies and brands including ESPN, 1-800-Flowers, Showtime, Good Morning America and Dunkin Donuts.

Deliver Consultative Sales Training Programs to organizations including those in the financial, technology, CPG and non-profit space

Stamford, Ct

Design and deliver customized digital media sales training. Emphasis is on improving the skills needed to stand out and successfully compete in the hyper competitive marketplace for media dollars and ad tech solutions.

Joined Zinio, a digital magazine and textbook publisher in the start up phase of the organization. Drove the expansion of the US client base to 400+ high profile consumer magazine titles, negotiating portfolio agreements with key publishers including Hachette Filipacchi Media (Elle, Car & Driver, Woman’s Day), Bonnier (Saveur, Popular Science, Parenting) Dwell, Rodale (Men’s Health & Women’s Health) Kiplinger’s Personal Finance, TV Guide and AdAge. Ensured a high level of client care and responsiveness in the Account Management, Fulfillment and Production teams. Implemented new technology initiatives internally and for clients.

Successful 15+ year sales career at Ziff-Davis Media. Sold advertising space and led the advertising sales teams for PC Tech Journal and PC/Computing. As Director-International Sales & Marketing developed the US sales team, designed and delivered advertising sales training programs to local staff in France, Germany, the UK and Mexico. As Executive Director / EVP Corporate Sales designed and implemented a company wide 360 degree sales process to identify and sell customized incremental cross-media online, print and TV advertising and sponsorship programs in PC Magazine, eWeek, Computer Shopper and on ZDNet and ZDTV. Developed the team focused on new Key Account acquisition and was responsible for the management, negotiation and contract relationships with major clients.