Rita Caeiro work email
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All hands marketeer with 20+ years experience. Worked on brand, UA, digital, CRM, MarTech and CRO and directed large scale projects such as website redesigns and transformation/adoption of a new revenue model and data platform. Amazing project and relationship management skills, able to drive projects and create strong work relationships in person and remotely.At Entain, my focus as the Marketing Optimisation Manager was on refining customer relationship management strategies and leveraging marketing technology to drive business growth. My recent role as Marketing Technology Manager honed my skills in deploying innovative martech solutions that enhance user engagement and optimize marketing communications.The team's collaborative efforts have resulted in impactful B2C marketing campaigns and a personalized approach to customer interactions. With a proven track record in project management, detail-oriented execution, and a creative, solution-driven mindset, I thrive in dynamic environments where my contributions directly influence customer acquisition and retention.
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Marketing Optimisation ManagerEntain Apr 2023 - Feb 2024Lisbon, Portugal -
Marketing Technology ManagerEntain May 2022 - Mar 2023Lisbon, Portugal
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Crm LeadMiniclip Jul 2019 - Mar 2022Lisbon Area, Portugal -
Head Of Customer AcquisitionCommunity Fibre Limited Apr 2018 - May 2019London -
Head Of Acquisition MarketingDropit Shopping Feb 2017 - Jun 2017London, United KingdomB2C marketing plan and cross-channel acquisition strategy implementation, covering digital performance and offline channels. The activity resulted in a significant MoM increase across all KPIs: +14% on app installs; +39% on sign ups and +68% on in-app purchasesKicked off the on-boarding and CRM programmes, setting in-app messaging, push notifications and email comms triggered by in-app activityAppsFlyer integration management and data, metrics and KPIs implementation across the business -
Acquisition Marketing ManagerPokerstars May 2015 - Oct 2016London, United KingdomDeliver ROI positive acquisition plans to best support global brand activities and product launches including: TV & media advertising, digital performance (Affiliates, SEO, PPC, Paid Social, Display), on-boarding and regional activities in Central and Southern Europe, Nordics and LATAMResponsible for monitoring campaign results, maximise resources and share learnings with the businessDrive annual marketing calendars and weekly meetings to flag delays and bottlenecks on campaigns’ deliveryFirst to challenge brand campaign concepts on ATL acquisition campaigns by adding localised CTAs. Performance proved to bring an YoY uplift across all KPIs: +35% new accounts; +28% new real money accounts and +3% reactivated accounts -
Head Of DigitalHyperoptic Dec 2013 - Mar 2015London, United KingdomDirected the migration and new website redesign and launch - http://hyperoptic.com/ ; making it a one stop shop, achieving a 60% increase in acquisition post launchDirected the company’s rebrand, launched with the new websiteLaunched the Affiliate Channel, managing acquisition within this channel ensuring MoM and revenue growth – representing a 3% increase in acquisition of the overall; and a 6% revenue increase on high seasonality months (based on ARPU)Team management, including a head of design, a copy writer, a brand manager and a digital marketing executive. Management of the various agencies and key stakeholders involved in the website redesign and rebrand projects -
Marketing Manager GamingSkrill Apr 2012 - Nov 2013London, United KingdomCreation and delivery of the first B2C marketing plan for the gambling verticalSkrill’s value proposition definition for the gambling industry, communicating its USPs to the relevant segmentsSegmentation and sub-segmentation of the gambling audience and creation of an on-boarding programme with dedicated messaging for eachPlanning, project management and delivery of acquisition, reactivation & revenue driven campaignsTeam management including sales & partnerships, CRM, design & copy for the gambling verticalImplementation of all marketing data definitions in the data warehouse projectNegotiation and ownership of B2B sponsorship deals, increasing brand awareness within the gambling sectorMobile payments marketing, including the Skrill App GTM, brand awareness and acquisition initiatives -
Affiliate Marketing Manager - Hungary, Greece, Eastern Europe, Portugal & BrazilBetclic Everest Group Nov 2009 - Apr 2012LondonRelationship management with new and existing affiliate partners, managing a partner base of 900 Affiliates in Portugal, Brazil, Central and Eastern Europe through SalesForceMarket expertise on product, trends an positioning across all managed marketsReport and analysis on key market metrics and KPIs, identifying areas for improvement to accomplish targets Participation in industry-related events, enticing new affiliate partners for all Everest Gaming markets -
Market Development ManagerSlando Limited Jun 2007 - Oct 2009London, United KingdomLaunching the Portuguese and Brazilian websites, managing its SEO and content strategiesManagement and optimisation of all PPC and contextual advertisement campaignsRecruitment and remote team management of 2 content managers located in Lisbon and Sao PauloAffiliate partnerships management, ensuring monthly revenue -
Customer Marketing ManagerMedia Capital Oct 2005 - Dec 2006Lisbon Area, PortugalWorking to client briefs developing promotional marketing materials and events Briefing designers, proofing artwork, sourcing and liaising with production companiesEvents management; responsible for the events team and all event logisticsDeveloping and setting budgets for events and ensuring budgetary control -
Mix Fm Product ManagerMedia Capital Oct 2003 - Sep 2005Branding - print and digitalWebsite content managementCooperation with the sales department on closing media buys promoting Lisbon’s best house music partiesPartnership management offering on-air advertisement in exchange of prizes to the listeners’ communityConsistently thinking of new and innovative ways to promote Mix FM with a zero budget
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Marketing AssistantMedia Capital May 2003 - Sep 2003
Rita Caeiro Skills
Rita Caeiro Education Details
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Events Marketing Management -
Sales And Marketing Forecasting -
C.E.N.J.O.R - Protocol Center For The Professional Training Of JournalistsWeb Design -
Escola Superior De Educação De CoimbraOrganizational Communications - Public Relations, Advertisement, And Marketing
Frequently Asked Questions about Rita Caeiro
What is Rita Caeiro's role at the current company?
Rita Caeiro's current role is Digital Marketing Strategy | UA Performance | CRM & Monetization | Martech & Transformation | CRO.
What is Rita Caeiro's email address?
Rita Caeiro's email address is ri****@****ail.com
What is Rita Caeiro's direct phone number?
Rita Caeiro's direct phone number is +4487038*****
What schools did Rita Caeiro attend?
Rita Caeiro attended London Metropolitan University, Cim | The Chartered Institute Of Marketing, C.e.n.j.o.r - Protocol Center For The Professional Training Of Journalists, Escola Superior De Educação De Coimbra.
What skills is Rita Caeiro known for?
Rita Caeiro has skills like Online Advertising, Digital Marketing, Affiliate Marketing, Marketing, Seo, Online Marketing, Customer Acquisition, Marketing Strategy, Crm, B2b, Ppc, Social Media.
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