Marketing Optimisation Manager
Apr 2023 - Feb 2024
AeroLeads people directory · profile
Rita Caeiro Email & Phone Number
Digital Marketing Strategy | UA Performance | CRM & Monetization | Martech & Transformation | CRO
1 work email found
@skrill.com
2 phones found area 870
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 86%
Role
Digital Marketing Strategy | UA Performance | CRM & Monetization | Martech & Transformation | CRO
Location
Cascais, Lisbon, Portugal
Who is Rita Caeiro? Overview
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Quick answer
Rita Caeiro is listed as Digital Marketing Strategy | UA Performance | CRM & Monetization | Martech & Transformation | CRO based in Cascais, Lisbon, Portugal. AeroLeads shows a work email signal at skrill.com, phone signal with area code 870, and a matched LinkedIn profile for Rita Caeiro.
Rita Caeiro previously worked as Marketing Optimisation Manager at Entain and Marketing Technology Manager at Entain. Rita Caeiro holds Ma, Events Marketing Management from London Metropolitan University.
Company email context
Email format at skrill.com
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{first}.{last}@skrill.com
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Profile bio
About Rita Caeiro
All hands marketeer with 20+ years experience. Worked on brand, UA, digital, CRM, MarTech and CRO and directed large scale projects such as website redesigns and transformation/adoption of a new revenue model and data platform. Amazing project and relationship management skills, able to drive projects and create strong work relationships in person and remotely.At Entain, my focus as the Marketing Optimisation Manager was on refining customer relationship management strategies and leveraging marketing technology to drive business growth. My recent role as Marketing Technology Manager honed my skills in deploying innovative martech solutions that enhance user engagement and optimize marketing communications.The team's collaborative efforts have resulted in impactful B2C marketing campaigns and a personalized approach to customer interactions. With a proven track record in project management, detail-oriented execution, and a creative, solution-driven mindset, I thrive in dynamic environments where my contributions directly influence customer acquisition and retention.
Listed skills include Online Advertising, Digital Marketing, Affiliate Marketing, Marketing, and 22 others.
13 roles
Rita Caeiro work experience
A career timeline built from the work history available for this profile.
Marketing Technology Manager
May 2022 - Mar 2023
Crm Lead
Jul 2019 - Mar 2022
Head Of Customer Acquisition
Apr 2018 - May 2019
Head Of Acquisition Marketing
B2C marketing plan and cross-channel acquisition strategy implementation, covering digital performance and offline channels. The activity resulted in a significant MoM increase across all KPIs: +14% on app installs; +39% on sign ups and +68% on in-app purchasesKicked off the on-boarding and CRM programmes, setting in-app messaging, push notifications and.
Feb 2017 - Jun 2017
Acquisition Marketing Manager
Deliver ROI positive acquisition plans to best support global brand activities and product launches including: TV & media advertising, digital performance (Affiliates, SEO, PPC, Paid Social, Display), on-boarding and regional activities in Central and Southern Europe, Nordics and LATAMResponsible for monitoring campaign results, maximise resources and.
May 2015 - Oct 2016
Head Of Digital
Directed the migration and new website redesign and launch - http://hyperoptic.com/; making it a one stop shop, achieving a 60% increase in acquisition post launchDirected the company’s rebrand, launched with the new websiteLaunched the Affiliate Channel, managing acquisition within this channel ensuring MoM and revenue growth – representing a 3% increase.
Dec 2013 - Mar 2015
Marketing Manager Gaming
Creation and delivery of the first B2C marketing plan for the gambling verticalSkrill’s value proposition definition for the gambling industry, communicating its USPs to the relevant segmentsSegmentation and sub-segmentation of the gambling audience and creation of an on-boarding programme with dedicated messaging for eachPlanning, project management and.
Apr 2012 - Nov 2013
Affiliate Marketing Manager - Hungary, Greece, Eastern Europe, Portugal & Brazil
Relationship management with new and existing affiliate partners, managing a partner base of 900 Affiliates in Portugal, Brazil, Central and Eastern Europe through SalesForceMarket expertise on product, trends an positioning across all managed marketsReport and analysis on key market metrics and KPIs, identifying areas for improvement to accomplish targets.
Nov 2009 - Apr 2012
Market Development Manager
Launching the Portuguese and Brazilian websites, managing its SEO and content strategiesManagement and optimisation of all PPC and contextual advertisement campaignsRecruitment and remote team management of 2 content managers located in Lisbon and Sao PauloAffiliate partnerships management, ensuring monthly revenue
Jun 2007 - Oct 2009
Customer Marketing Manager
Working to client briefs developing promotional marketing materials and events Briefing designers, proofing artwork, sourcing and liaising with production companiesEvents management; responsible for the events team and all event logisticsDeveloping and setting budgets for events and ensuring budgetary control
Oct 2005 - Dec 2006
Mix Fm Product Manager
Branding - print and digitalWebsite content managementCooperation with the sales department on closing media buys promoting Lisbon’s best house music partiesPartnership management offering on-air advertisement in exchange of prizes to the listeners’ communityConsistently thinking of new and innovative ways to promote Mix FM with a zero budget
Oct 2003 - Sep 2005
Marketing Assistant
May 2003 - Sep 2003
4 education records
Rita Caeiro education
Ma, Events Marketing Management
Training, Sales And Marketing Forecasting
Vocational Training, Web Design
C.E.N.J.O.R - Protocol Center For The Professional Training Of Journalists
Ba, Organizational Communications - Public Relations, Advertisement, And Marketing
Escola Superior De Educação De Coimbra
FAQ
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Quick answers generated from the profile data available on this page.
What is Rita Caeiro's role at their current company?
Rita Caeiro is listed as Digital Marketing Strategy | UA Performance | CRM & Monetization | Martech & Transformation | CRO.
What is Rita Caeiro's email address?
AeroLeads has found 1 work email signal at @skrill.com for Rita Caeiro.
What is Rita Caeiro's phone number?
AeroLeads has found 2 phone signal(s) with area code 870 for Rita Caeiro.
Where is Rita Caeiro based?
Rita Caeiro is based in Cascais, Lisbon, Portugal.
What companies has Rita Caeiro worked for?
Rita Caeiro has worked for Entain, Miniclip, Community Fibre Limited, Dropit Shopping, and Pokerstars.
How can I contact Rita Caeiro?
You can use AeroLeads to view verified contact signals for Rita Caeiro, including work email, phone, and LinkedIn data when available.
What schools did Rita Caeiro attend?
Rita Caeiro holds Ma, Events Marketing Management from London Metropolitan University.
What skills is Rita Caeiro known for?
Rita Caeiro is listed with skills including Online Advertising, Digital Marketing, Affiliate Marketing, Marketing, Seo, Online Marketing, Customer Acquisition, and Marketing Strategy.
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