Rita C. Email & Phone Number

Bristol, England, United Kingdom

Greater Bristol Area, United Kingdom

The Service Design team and I visualise the service provided to Kaluza users "as it is" and as "we want it to be". Our role is to propose systemic changes across many product teams and departments. We work with product and engineering leads early in the product development process and pair with researchers and business analysts to make sure we have all the information we need.Having a holistic view of the experience our product provides allows product teams to make informed decisions. We successfully identify and study actors, props, data flows, policies, third parties and more in every project - ensuring we work alongside our stakeholders and their users, not away from them.My responsibilities include:- Set up the Service Design team (find opportunities, write job descriptions, hire...etc)- Create Kaluza's first Service Blueprinting framework- Organise and deliver cross functional workshops to kickstart the service design mindshift- Mentoring and training other designers in service design- Roadshow our service design case studies to increase buy in

Kaluza began as a start-up team inside OVO Energy. I was the third designer in that team.As a senior UXer I designed and delivered tools which helped OVO customers understand and take charge of their energy — one of the biggest challenges in the energy sector at the time. I integrated lean UX as a highly visible part of OVO's product strategy, helped product teams continuously align their priorities to customer needs, motivated engineers to participate in research, and to design withinsights. I particularly enjoyed showing where UX was driving customer and business value across the organisation via well curated communication strategies.My responsibilities include:- Involve everyone in a culture of collaborative research, design, and testing closely pair with developers to ensure feasible and inclusive solutions - Plan and lead workshops to bring people together and build shared understanding- Coordinate across multiple agile teams, and with operations and customer care teams- Apply research insights to how we might evolve our service in the future

Bristol, United Kingdom

Manchester, United Kingdom

Common Good (acquired by LovedBy Design in 2019) was a Manchester based Strategic Design and Innovation consultancy working at the cross section of Service, Experience, Product and Interaction Design. As a designer I was involved in all parts of the design process, however I was responsible for the making of visuals to create common understanding such as maps, diagrams or animations. I facilitated hundreds of workshops with clients, users and designers. I also enjoyed giving talks about our design process and how we solved challenges with design. We helped companies and organisations across the globe apply design to solve their biggest challenges.

Manchester, United Kingdom

I gave one-to-one mentoring sessions to local business owners at the Google Digital Garage set up inside Manchester's Central Library. The objective was to give people the tools they need to tell their story online and gain customers. Find out more here: http://www.manchestereveningnews.co.uk/business/business-news/manchester-central-library-home-google-10493466

London, United Kingdom

My team and I won "Start-up weekend London 2015". Our idea was an app that allows people to organise gig-night outs with like minded people. It took away the pain of trying to organise and buy tickets for a concert with friends who may not like the same music. My main responsibility was to oversee our branding and product design. We developed the idea to MVP stage and did a light launch in London to an audience of mentors and expectant investors. Security in performing asynch payments eventually became the hurdle we could not surpass and we disbanded as a team.

Dubai

This was my last job in advertising. I switched careers via a masters degree at Hyper Island and wrote about my experience here https://medium.com/@ritacervettoharo/why-advertising-feels-bad-and-human-centered-design-doesnt-d14476392b9f My key responsibilities in this role were to: - Review new creative briefs with my Creative Director- Present to internal strategy and research stakeholders and pitch to clients- Collaborate with copywriters and designers to help them develop our big ideas- Oversee the quality and results of each digital piece that went live - Drive the collective digital savviness of the agency using digital best practices- Support the agency’s culture of innovation and integrated thinking

Dubai, United Arab Emirates

I was the creative and project lead during the win and maintenance of our key accounts: Kellogg’s, Disney, LG and Nokia. I was Isobar's first employee in the Middle East. This meant I worked on defining processes for the company and on new business with my CEO. After only 5 months we had won our biggest account and delivered a successful Ramadan campaign for Nokia Lower Gulf. I have recently shifted from project into the creative department where i support our Creative Director and deliver multimedia work.

Dubai, United Arab Emirates

Delivered three HD motion graphic videos for the 2011 Aegis Media annual event. The challenge was to deliver against an impossibly tight timeline and create a convincing look and feel that matched the event vibe with a creative twist.

Dubai, United Arab Emirates

Worked closely with the Creative Director and Art Director to come up with videos and animations for two of the agency's biggest accounts: Jumeirah Beach Hotel and the Abu Dhabi Airport Company.

Barcelona, Spain

Worked with art directors and coders to create websites, videos and campaigns for Nike, Audi and leading Spanish brands. Samples of my work at Doubleyou: http://bit.ly/HWiIMJ - http://bit.ly/HKncfW

Barcelona, Spain

At Igriega I worked exclusively for the Zurich Insurance Group account. I shared responsibility of this account with the Account Manager, our job was to localize online assets coming from the UK every week. I animated online campaigns, corporate screen savers and localized several print ads.

Barcelona, Spain

Freelancing for my own university was an incredible experience.I animated and designed educational material for the Multimedia, Nautic and Industrial Engineering faculties (videos, animations, infographics). Among the many flash presentations I created I managed to get invited to teach a two-month audiovisual communication class to schoolteachers. The success of this class led to a four-week workshop for 14 students, so they could actively learn to film their own movie from beginning to end with my close guidance.After graduation I was asked to be the moderator of a focus group to test new educational material with 7 students from different faculties at the university’s main branch. Some of my last projects with the university were creating the first DVD edition of ARS Nova magazine (working very closely with the owner of the magazine) and filming/editing and postproducing my faculty's first video to attract new students at events, the website and open days. You can watch it here: http://www.youtube.com/watch?v=nS8QNOfImE8

Barcelona Area, Spain

Designed the information architecture of Be Republic’s holiday greeting. The actionscript greeting was a remake of the famous Elf Yourself website. The actual code I had to create was by far the most difficult I've faced so far.

Barcelona, Spain

Designed for a publication client which required on-the-spot branding for small businesses. Also did illustration and front end web design for their advertisers. The main challenge was the volume of the work and the tight deadlines due to printing times.

Master’S Degree, Ma Digital Media Management, 70

I graduated Hyper Island MA's in Digital Media Management in 2016, with my thesis on Culture Design. This master's course is a fully.

Bachelor Of Arts (B.A.), Multimedia Studies

In this degree, I obtained skills related to multimedia production design, technologies, tools and methodologies, in the fields.

Fine Arts, Foundation Year (B.F.A.)

I enrolled to study Fine Arts, with the intention of making my visual capabilities a career. This degree supported the intersection.